guide

Why Businesses Should Focus On YouTube SEO In 2022

In the next decade, businesses would be well-served to focus on optimizing their YouTube SEO. This is not only because of the sheer number of people who use the platform but also because of how video content is changing. Over 42.9% of global internet users access YouTube on a monthly basis, this means even if you’re using a YouTube alternative there is a large potential customer pool youR...[Read More]

The State of Video Marketing in 2022

What’s going on with Video Marketing in 2022? How are businesses using video, where are they making their investments and how does this impact the overall market? It’s time to release the results of our annual consumer study aimed at global businesses and how they use and spend on online video. For this study, we spent the last 6 months surveying video marketers, digital technologists ...[Read More]

What is Screen Recording Software & Who Are The Top Vendors?

What is Screen Recording Software? Screen Recording Software is video software designed for computer screen recording and desktop capture, making it easy to create and share captured video from a computer or a mobile device. Screen Recording Software simply does: Captures or records any area of a computer screen and output either an image or video file. Provides tools for video editing and brandin...[Read More]

Encoding vs Transcoding – How Do They Differ?

When you’re working on the video streaming process, you must have come across terms like “encoding” and “transcoding” processes. Usually, people get confused and consider these terms as synonyms, but that’s not true. Both the terms have their independent and dependent functions in the video processing technology, and you must understand the clear distinction between them. The video files cannot be...[Read More]

Free Storyboard Template For Customer Videos

It’s been a busy month for me working with various clients on production. In my last article I wrote about UNYQ and the video campaign we executed using bundled video content. This post is a little bit different and focuses on a template used for enterprise software companies looking to tell customer case studies via video. 5 key topics covered in this article: Scoping and planning the final...[Read More]

Is Your Video Software Compatible with the Common Streaming Protocols?

Mobile video streaming traffic is on the rise, and as recent studies suggest, overall internet video traffic will account for 82% of internet traffic in 2022. It is for this reason it is vital to understand common streaming protocols and how to use those to create high-quality streaming experiences. Below, you will learn what they are and how each one can benefit your stream.   Why Strea...[Read More]

The Top Personalized Video Software Platforms in 2021

The top personalized video providers offer tool sets for creating personalized videos at scale using customer data, custom attributes and standard CRM information. This week we are taking a look at: Idomoo StoryTEQ Pirsonal SundaySky You can find these software tools and over 500 other online video software apps in our directory. Idomoo First up is Idomoo. Idomoo delivers true native personalized ...[Read More]

The Ultimate Skincare Guide for Remote Employees

As a remote worker, your days are full of video calls and Zoom meetings. At the end of the workday, you’re too exhausted to think about things like skin care but maybe you should. Stress, lack of sleep, and excessive screen time can wreak havoc on your skin and accelerate the process of aging. The good news is daily skincare doesn’t need to be complicated. In fact, all it takes is a few minutes in...[Read More]

4 Video Hosting & Management Software Tools To Consider in 2021

This week’s featured vendors solve the complex challenge of video hosting, management and delivery — the basic and often forgotten, yet needed foundation for a successful video marketing strategy. To learn more about the video marketing software featured in this video, click on the links below: Brightcove Wistia JWPlayer Dacast You can find these software tools and over 500 other online vide...[Read More]

Video Content Creation Software: VEED, Vidnami, Vidyou, ReCloud

We are excited to announce the launch of our new weekly series, Video Software Weekly. Join us each week for updates on the hottest video marketing and online video software tools. This week’s featured vendors have one thing in common, they are all focused on enabling the creation of video content. From video video editing to auto-generated video creation using templates, these apps help marketers...[Read More]

A Guide to Video Lengths in a Time-Based Economy

Time is a valuable commodity. It is a non-renewable resource and one that we should treat with the utmost care in business. When it comes to video content, time is a factor not just for efficient production, but also for how many precious minutes we can expect our audience to commit to our materials.    There are general good practices for how long marketing videos should be based o...[Read More]

3 Key Ways Video Can Keep Corporate Communications Alive at Home

The global pandemic has made communication for businesses more challenging. The absence of face-to-face meetings, customer visits, and industry events have created a real challenge and vacuum for corporate communications. With virtual communication and the use of online video the new normal, it’s time to embrace video and make it core to your business’s communication strategy.  Integrating online ...[Read More]

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