guide

How To Optimize Video Thumbnails For Conversion

Video marketers almost always underestimate the value of the video thumbnail — that’s why we’re writing this post. Most of the attention is typically to the content itself and then finally the presentation of the video on a website or landing page. The video thumbnail often seems like an afterthought. Don’t forget the video thumbnail is part of the video conversion strategy. A catchy and rel...[Read More]

How Single Sign-On Works With Online Video

Protecting video content can come in a few different flavors. At a very basic level password protecting a single video will restrict access to anyone with the password. Domain, IP and Geo-restriction protects a video from playback outside a network, geographic location or blocking playback when the video player is removed from whitelisted websites. The more advanced method is to include within a u...[Read More]

How To Build a Video Marketing Strategy For Twitter

A well rounded and balanced video marketing strategy should be constructed to deliver video to wherever audiences are. For some brands that can mean extending video delivery into mobile apps and home television sets using over the top (OTT) applications; it also means reaching viewers across social. Today understanding your audience is as important as understanding the channel you are delivering c...[Read More]

The Most Common Types of Personalized Video

Video marketers are turning to creative ways to capture the video viewers attention and with personalized video paired with email sees conversion rates as high as 500%. This comparison chart lays out the 3 most common types of personalized video and shows the difference, benefits and detractors. Web Burned-in Overlay Overview Web personalization is the most common form of personalization and entai...[Read More]

The Best Video Platforms For Product Marketing and Ecommerce

Product marketers looking for an easy way to publish product videos on pages and ecommerce websites, look no further. Here are the top video platforms for product marketing. 1 – Brightcove Brightcove provides the leading video marketing platform as verified by Gartner and Forrester. Brightcove’s Video Marketing Suite product gives marketers the tools they need to easily place product videos ...[Read More]

Shoppable Video Vendor Comparison: TVPage vs Liveclicker vs Brightcove

Today interactive video makes it easy to provide buyers with in-video shopping experiences. Imagine watching a video online and seeing items featured in the video become ‘click-able,’ you click on those hot spots and a product brief appears in the video. You then add the item to a shopping cart – that’s shoppable video. Below we stack three video solutions that can make you...[Read More]

The Best Online Video Platforms To Look at In 2017

From content creation to video hosting, analytics, interactive video, video for sales platforms, and YouTube tools — what systems are plugged into your video marketing stack? 50Wheel spent the last year researching the online video platform market and below is a link to detailed online video platform buyer’s guide that reviews the best online video platforms for marketers available in ...[Read More]

How To Add Call To Actions To Videos On Your Website

Video is the hottest new conversion tool and marketers are jumping all over it. With so much information available about interactive video, specifically related to YouTube, we figured we would write a post focused on making videos on your website interactive. First let’s define what we mean by call-to-actions and interactive video. There are a number of different types of interactive video CTAs, t...[Read More]

The Top Video Marketing Research Reports From 2016

With the year coming to a wrap, there is no better time than now to start planning for 2017. This quick and helpful post outlines the top 5 sources from video marketing and online video research available on the web. Find below published reports from Forrester, Gartner, Content Marketing Institute, IAB, and more. 1 – The Forrester Wave™: Online Video Platforms For Sales And Marketing, Q4 201...[Read More]

Getting Started With Mobile Video Creation For Sales

When it comes to increasing engagement with your outbound sales prospecting emails there is no better tool than video and most convenient for sales reps is to be able to manage that communication via a mobile device. Today it has become incredibly easy for anyone with a mobile phone to record and send videos on the go thanks to a number of mobile apps designed for recording, editing, enhancing, di...[Read More]

The Top Video Marketing Stats From 2016

With the year almost coming to a wrap, its time to reflect back on what we learned this year from marketers using video effectively around the world. This infographic from insivia.com provides a quick overview of how video has impacted marketing this year.

What’s The Importance of Single Sign-On In Your Online Video Strategy?

When it comes to implementing video across your organization, you’ll most likely be managing video that’s public facing, generally for marketing purposes, and also sensitive content destined for a controlled authenticated audience. There are a number of technology options and methods to protect video content, this post covers what we would consider to be the most scalable and easy to use, Single S...[Read More]