guide

The Science Behind Flawless Corporate Video Script Writing

Video marketing is undoubtedly on the rise.  More and more companies worldwide are investing in corporate video production, and there are quite a few reasons for that.  According to WordStream statistics: 64% of consumers buy a product after seeing a branded video of it video content increases organic traffic from SERPs by 157% websites that are using video content have an average conver...[Read More]

How OTT Apps Can Transform These Five Key Industries?

The growth of OTT apps is no doubt fueled by the accessibility, flexibility and cost factors that make them so appealing to a broader audience. Those who use OTT services as users would have found a wide range of content options including videos on-demand and live streams; they would have also benefited from a variety of subscription options including pay-per-view, all-in subscriptions and rentals...[Read More]

The State of Online Video Distribution in 2020

50Wheel recently ran a survey across our web properties asking users about how they currently distribute video in 2020. What we wanted to find out is what distribution channels are businesses utilizing, what content are they sharing across those channels and where and how are they finding success? Those questions were answered by thousands 50Wheel users in the months of May and June 2020 via our i...[Read More]

25 Video Marketing Statistics That Every Marketer Should Know in 2020

Welcome to 2020, the year of global pandemics, recessions, job loss and a new lifestyle of working from home. I think it’s fair to say that the world has changed and how we use video today is not the same as it was yesterday. In fact, we bet your mom or your relatives didn’t even know what Zoom meeting was before this year. What we’re getting at is, online video is exploding unex...[Read More]

How To Maximize The Impact and Engagement of Your Live Streams

Today it isn’t a question of whether you should invest in live video, it’s really about how to do it with the most impact and engagement. With nearly most people (80% of consumers) saying live video is what makes them stop what they’re doing and lead in, the opportunity for live video is stronger than ever before. Getting the most from your live video strategy requires you to loo...[Read More]

The Top Online Video Software For Help Desk and Support Teams

The world’s top customer support teams leverage online video to increase deflection and resolve cases faster than over the phone and via email or chat. This has without been proven to boost customer satisfaction. In this article we’ll go into the main use cases for video as it relates to customer support and help desk scenarios and list a number of software tools that are made for the ...[Read More]

The Top Social Live Streaming Software To Broadcast on LinkedIn Live

If you’re ready to broadcast your videos live on LinkedIn Live, then this article is for you. In this short post we dive into the steps needed to get setup and review the 3rd party software tools available for going live on the social network. There are three main steps to think about before you go live, the first is the most important. Since LinkedIn doesn’t just let anyone stream on ...[Read More]

The Impact of COVID-19 On Video Marketing and Online Video [Report]

50Wheel recently ran a consumer study aimed at global businesses, looking to better understand the impacts of COVID-19 on the use of online video and video software. Going in to this study we were curious to see if businesses were looking at the global pandemic and shelter in place order as a reason to further invest in video technologies or the opposite, a reason to cut budget and reduce spend on...[Read More]

The Video Conferencing and Online Meeting Software Buyers Checklist

Today it’s more important than ever to adopt online meetings and to do that you need to invest in video conferencing or online meeting software. These software platforms provide the latest video, audio, and web conferencing capabilities, and include click-to-join connectivity from any device, generally with nothing to download — making it super easy. This checklist will lead you throug...[Read More]

9 Questions To Ask When Selecting Web Conferencing Software

If you’re currently evaluating different types of web conferencing and online meeting software, then you already know how this technology can bring high value collaboration to your communications. This article highlights the top 9 questions to consider when looking at web conferencing and web meeting software. 1. Is the web meeting software tool easy to use? If you are planning on connect wi...[Read More]

Free Guide: How To Convince Your Company to Invest in Video Marketing

The companies that are leading the charge today are using video in an incredibly impactful way to differentiate from competitors, and raise brand and product awareness among prospective customers, partners and employees. From sales enablement, product marketing, executive communications and human resources, companies are using video as a cost-effective tool across all departments, helping to gener...[Read More]

The 2020 Business Video Marketing Strategy Guide

Video is the most powerful modern communications channel and when used properly, video can transform communities, share new ideas at lightning speed, and drive immediate action from viewers. However, with that said, video is also the most complicated medium. From production and editing, distribution and driving engagement, to analytics and reconciliation, the demands of the video process lifecycle...[Read More]

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