guide

Best Video Players and Platforms That Offer White Label for Mobile Apps

More and more mobile app developers are including video capabilities in their products as video is now easily consumed on mobile. Behind the video is a technical infrastructure supporting delivery, storage and management of video files. Whether you’re developing an app with a basic video player integration or something more advanced with video capture, upload, and distribution functionalitie...[Read More]

The Best Video Software To Stream Your Town Hall Broadcast

In our last article on live streaming we talked about the 6 steps needed execute a successful live stream broadcast. In this article we are going to highlight a few software solutions that are best for live streaming town hall meetings and corporate addresses. To learn more about the value of live video for communicating at your company, here are a few ways organizations are using live video to co...[Read More]

How Using Video at Your Company Can Align Sales and Marketing Teams

The biggest miscommunications between sales and marketing organizations that can take an organization out of alignment are typically centered around the ‘quality of lead’ that marketing is flipping over the fence for the sales team to follow up on. This common misunderstanding is usually because the definition of what a ‘good lead’ is is not mutually agreed upon by both tea...[Read More]

6 Steps To a Successful Video Live Stream Broadcast

The mystery of setting up a live video broadcast is solved in this short 6-step post that outlines the steps and consideration you should make when setting up and executing a live stream. From video software to camera hardware and everything from cables and audio equipment beyond, this short article will get you in the frame of mind to start broadcasting video today. Step 1 – Setup your live...[Read More]

Top Questions To Ask Enterprise Online Video Platform Vendors in RFPs

If your company is like most enterprise organizations, 2019 is going to be a whole lot more about online video. In fact, over 80% of IT teams at global North American companies are planning on evaluating new online video technology in 2019. To be specific, in the context of this post, online video technology references video platforms that enable the upload/creation, broadcast, management and stre...[Read More]

3 Simple Ways To Boost Live Stream Audience Amplification

One of the main things that makes live video so critical in nature is that, not only is the broadcast live and in real-time where mistakes can be unforgivable, the event is at a specific time making it important for people to plan to make it to the stream during the designated time, and if the audience doesn’t show up…. well that can be embarrassing. It’s important for marketers ...[Read More]

Video Strategy Benchmarks: How Long Should Your Marketing Videos Be?

One of the most common questions we get asked is: ‘how long should my marketing videos be’? The real answer is: ‘it depends.” But instead at leaving it at that we’ll go a little further and give you a few benchmarks to use in your video content planning. Getting a message across in as few words as possible is an art. It’s hard. Knowing video length before production c...[Read More]

The 4 Key People Needed For a Successful Video Marketing Team

If you’re company has made the decision to invest in video marketing its important to hire marketing professionals who understand video and can make your strategy successful without overburdening cost. When putting together your new video marketing team  consider there are a number of things to consider such as balancing creatives vs producer resources — essentially making sure you hav...[Read More]

The 5 Best Real Estate Video Marketing Software Tools of 2018

Real estate video marketing is one of the most powerful tools agents and brands can use to engage with prospective buyers and easily get the word out. Video also brings the listing to life, something photos just can’t do. This article provides information on the business benefits of video marketing for real estate and a list of the top 5 video marketing software tools for real estate. What a...[Read More]

How Hawaiian Airlines Uses Video Marketing To Drive Bookings

If you take a look at most airline video content out across the web on social channels and websites you’ll notice that videos have been created for advertising purposes, focusing primarily on generating brand awareness and search advertising. There must be a reason why this type of content, aimed high in the sales funnel, works so well. What’s the secret sauce? Why awareness video cont...[Read More]

How to Find and Hire Qualified Freelance Videographers

Working with a talented freelance videographer can dramatically change your video marketing strategy. A freelance videographer will script, storyboard, shoot, and edit business video content and deliver a complete, finished product, with room for revisions. How to find a freelance videographer: Consider soliciting referrals by posting to community boards for a specific industry, like group pages o...[Read More]

Tips For Finding The Best Video Production Agencies

Ramping up video production and creating a video-centric marketing strategy can be very hard. When assembling a video team there are many considerations which this post will go into detail about. When hiring a creative agency, you are bringing on an ad hoc team to get the job done. Communicate a vision and then watch the agency execute it promptly and successfully. Agencies free up marketers to th...[Read More]

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