guide

The Top Video Hosting Platforms Designed For Businesses in 2023

Video marketing platforms are video hosting and streaming software packaged together with tools that enable businesses to utilize video across external and internal communication channels. Next generation video marketing platforms provide businesses with all-in-one solutions for every video marketing need. In this article we review what we consider to be the top 5 best video hosting platforms desi...[Read More]

5 Live Shopping Apps For Your Online Store in 2023

One area of online video that is set to continue its trajectory is live stream shopping and live commerce. This popular form of interactive live video shopping first gained popularity in Asia before reaching the West. Thanks to services like TikTok and Instagram, audiences are already captive and ready to make purchases in real-time. Video Commerce Guide: What is Livestream Shopping? Live shopping...[Read More]

13 Video Software Companies That Got Funded in 2022

The online video platform and streaming market continues its rapid growth despite any economic turbulence. In 2023 the video software market is valued at over $3.2 billion USD and is expected to continue its climb to $4.6 billion by 2028. Reasons for this continued growth can be attributed to the rise in live streaming, specifically live shopping as well as the need for tools and editing software ...[Read More]

TikTok For B2B: Video Marketing Strategy Tips 2023

Are you a B2B business looking to creating a TikTok B2B video marketing strategy? This article includes some of the top tips for video marketers looking to take advantage of TikTok for B2B. If you are looking around the room and seeing people starring into their phones laughing, then there is a really good chance that those people are watching videos on TikTok. And, you’re probably thinking,...[Read More]

The Top 10 Best AI Video Maker Software Apps To Watch in 2023

Make video for social media and recorded presentations quickly and cost effectively using an AI video maker. AI video maker software is comprised of features that provide the ability to convert text-to-video and then trim or edit that video, apply effects and transitions and much more. With AI video maker software, marketers can produce videos at scale using a templated workflow. You’ll find...[Read More]

The Top 85 Video Marketing Statistics To Know in 2023

We’ve assembled the ultimate list of marketing and online video statistics to know in 2023 — 85 stats in all. Whether you are an expert marketer looking to get a snapshot of the industry and trends, or a novice looking to convince your boss of the power of marketing, this article has you covered. Below you will find statistics that coverage a range of areas and topics including but not...[Read More]

Why Businesses Should Focus On YouTube SEO In 2022

In the next decade, businesses would be well-served to focus on optimizing their YouTube SEO. This is not only because of the sheer number of people who use the platform but also because of how video content is changing. Over 42.9% of global internet users access YouTube on a monthly basis, this means even if you’re using a YouTube alternative there is a large potential customer pool youR...[Read More]

The State of Video Marketing in 2022

What’s going on with Video Marketing in 2022? How are businesses using video, where are they making their investments and how does this impact the overall market? It’s time to release the results of our annual consumer study aimed at global businesses and how they use and spend on online video. For this study, we spent the last 6 months surveying video marketers, digital technologists ...[Read More]

What is Screen Recording Software & Who Are The Top Vendors?

What is Screen Recording Software? Screen Recording Software is video software designed for computer screen recording and desktop capture, making it easy to create and share captured video from a computer or a mobile device. Screen Recording Software simply does: Captures or records any area of a computer screen and output either an image or video file. Provides tools for video editing and brandin...[Read More]

Encoding vs Transcoding – How Do They Differ?

When you’re working on the video streaming process, you must have come across terms like “encoding” and “transcoding” processes. Usually, people get confused and consider these terms as synonyms, but that’s not true. Both the terms have their independent and dependent functions in the video processing technology, and you must understand the clear distinction between them. The video files cannot be...[Read More]

Free Storyboard Template For Customer Videos

It’s been a busy month for me working with various clients on production. In my last article I wrote about UNYQ and the video campaign we executed using bundled video content. This post is a little bit different and focuses on a template used for enterprise software companies looking to tell customer case studies via video. 5 key topics covered in this article: Scoping and planning the final...[Read More]

Is Your Video Software Compatible with the Common Streaming Protocols?

Mobile video streaming traffic is on the rise, and as recent studies suggest, overall internet video traffic will account for 82% of internet traffic in 2022. It is for this reason it is vital to understand common streaming protocols and how to use those to create high-quality streaming experiences. Below, you will learn what they are and how each one can benefit your stream.   Why Strea...[Read More]

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