Video is the most powerful modern communications channel and when used properly, video can transform communities, share new ideas at lightning speed, and drive immediate action from viewers.
However, with that said, video is also the most complicated medium. From production and editing, distribution and driving engagement, to analytics and reconciliation, the demands of the video process lifecycle are daunting.
Because video is so complicated it has traditionally required a specialized and technical team and in part because until recently, it’s been nearly impossible to measure the impact of video on business goals such as lead generation and employee performance.
Today video technology has reached new heights and is now packaged to unify video across the entire enterprise. Leading global organizations are now integrating video into their essential business processes without IT and without hassle.
We’ve spent the last ten years here at 50Wheel working with the world’s leading organizations to master video across all facets of business. This guide is a comprehensive resource based on our experience, that breaks down how modern organizations create effective video experiences that generate opportunities, drive results and improve communication.
We cover the role of video across four key functions:
- Marketing Products and Services
- Supporting Customers
- Acquiring talent
- Training and Supporting Employees
Within each function, we dive into three common high-level goals to explain how video should be organized, distributed and measured based on your desired outcome.
For each core business function, we cover:
- Unique ways video makes a measurable impact on KPIs
- How to integrate video into existing processes & systems
- Concrete examples of successful video implementations
After reading our guide, you’ll have a framework for creating a results-driven video strategy based on your goals. You’ll:
- Understand what types of video to produce
- Know where and how to publish your videos
- Set yourself up to measure what matters.