Video Content Creation Software

THE 2021 BUYER'S GUIDE

Customers pay an average of $65 a month.

Made for organizations of all shapes & sizes, individuals and enterprises.

There are over 150 vendors in this category.

The leaders in this category are from the United States.

The leading industry customers are Creative Agency organizations.

38% of the software listed connects with popular business applications.

Overview

This guide focuses on video software designed for creating and distributing video content online, in the cloud.  Whether you are looking to record video from a computer, create videos at scale from templates using stock footage and royalty free music  — these software tools do just that and much more. Move your video production workflow to the cloud and take advantage of all the amazing benefits of realtime video creation at scale.

Common feature sets

Combine text, video clips, voice tracks and music to create a video.
Add branding, a logo, choose colors, select fonts, insert clips and more.
Create videos from templates and pre-designed scenes.
Distribute videos via file export or directly to social media networks.

The Guide

The video software in this guide is broken down into a number of high level rating and ranking categories which you can see to your right. There are also secondary sub-categories which you can find below in this column.

Relevant Categories

About the Guide

Leaders: The Leaders category is hand picked software by the 50Wheel team based on market success, popularity and growth rate.

Top Rated: The Top Rated category is customer rated software by the over 100,000 users who visit 50wheel.com each month.

Definition: Learn more about this category of software with a short elevator pitch, a breakdown of the top features, and a pricing and packaging overview.

About 50Wheel

50Wheel is the world’s leading website for video strategy and marketing technologies. Browse hundreds of software tools, guides and get strategy advice.

Leaders

Top Rated

All software in category

Over 500+ other video software solutions waiting for you!

What is video content creation software?

The Elevator Pitch

Create and edit professional videos quickly and online with no downloadable software or production skills required. Use templates, stock photos, videos and music to assemble engaging, branded videos for social media and the web. 

 Plus reap these other added benefits:

  • Build out cohesive video content production plans and execute on them with organization frameworks and workflows.
  • Take your video production process online and collaborate with other stakeholders on edits and revisions moving quickly to a finished product.
  • Take advantage of AI driven features to automate video content creation at scale using metadata and custom attributes.

The Top Feature Sets

Video content creation software enables video marketers to move their video production workflows to the cloud, bringing greater efficiency and access to powerful features and tools.

The top feature sets include:

  • The ability to upload raw video, choose existing video clips and edit them together completely within a web browser.
  • Create videos using pre-existing templates, stock video, image, sounds, music and much more.
  • Enhance videos with professional effects, transitions, filters and titles.
  • Export videos directly to social media channels or master files in standard HD formats.

The Pricing & Packaging

Video content creation software comes in a few classes: freemium, small business and  enterprise. Freemium providers deliver basic video creation, usually limited to a single video exported in standard definition. Whereas small business and enterprise packages include access to all feature sets, templates, royalty free templates and the ability to export and create unlimited videos. 

Video content creation software is very affordable if creating videos regularly. Without a consistent and well funded video marketing strategy, video content creation software on the web, paid monthly will look a lot more expensive than say legacy Final Cut Pro, iMovie etc.

Generally, vendor plans are packaged with:

  • The ability to combine text, video clips, voice tracks and music to create a final video.
  • The ability to easily add branding, a logo, choose colors, select fonts, and insert clips, images, and music to enhance the video.
  • The ability to create videos from templates and pre-designed scenes. 
  • The ability to distribute videos either via file export or directly to social media networks.

Organizations that use video content creation software are paying on average $65 per month, per user.

The Top Software Available

When it comes to vendors that offer video content creation software, there are tons of them. In fact, this category of software is one of the most popular with over 150 in total. They come from all across the globe, with the most popular being in Europe and the United States. 

Depending on your specific need, each vendor has its specific niche and tailors their technology slightly to serve it. Go out and explore, compare and see what’s right for you and your business.