This guide focuses on video software designed for creating and distributing video content online, in the cloud. Whether you are looking to record video from a computer, create videos at scale from templates using stock footage and royalty free music — these software tools do just that and much more. Move your video production workflow to the cloud and take advantage of all the amazing benefits of realtime video creation at scale.
Common feature sets
The video software in this guide is broken down into a number of high level rating and ranking categories which you can see to your right. There are also secondary sub-categories which you can find below in this column.
- Video Content Creation
- Video Software For Sales
- Video Personalization
- Video Collaboration
About the Guide
Leaders: The Leaders category is hand picked software by the 50Wheel team based on market success, popularity and growth rate.
Top Rated: The Top Rated category is customer rated software by the over 100,000 users who visit 50wheel.com each month.
Definition: Learn more about this category of software with a short elevator pitch, a breakdown of the top features, and a pricing and packaging overview.
50Wheel is the world’s leading website for video strategy and marketing technologies. Browse hundreds of software tools, guides and get strategy advice.
Rocketium is a online video creation platform that makes video creation quick, simple and accessible on desktop and mobile. Rocketium can turn any image or collection of images and videos into video content for a Buzzfeed-like video.
Moovly provides a suite of products and services for creating video online including the ability automatically generate video content based on templates and client data, and a mobile app for capturing and presenting content on the go.
Clipchamp is software that makes it easy to allow website users and social media followers to upload, record and share video content via any web browser.
Vyond is online animation software that makes it easy to create professional animated videos for all industries in job roles like marketing, training, and eLearning.
Dubb provides an innovative end-to-end solution that lets record, share and track personalized video emails via popular channels such as Gmail, Outlook, LinkedIn, Twitter, Instagram, SMS and more.
OFFEO is design-driven video making software for small businesses and marketers to create effective mobile video ads and social media content.
Vidyard screen recorder is the fastest way to create and share videos. Simply record a screen, webcam, or both for engaging client presentations, customer onboarding, team updates, and more.
Magnfi is a video marketing software tool that captures and creates video testimonials in a simple, quick and cost-effective way.
Sauce is a video collaboration platform that empowers brands to create authentic video content. The technology enables teams to come together to capture, edit and share video content effectively.
All software in category
What is video content creation software?
The Elevator Pitch
Create and edit professional videos quickly and online with no downloadable software or production skills required. Use templates, stock photos, videos and music to assemble engaging, branded videos for social media and the web.
Plus reap these other added benefits:
- Build out cohesive video content production plans and execute on them with organization frameworks and workflows.
- Take your video production process online and collaborate with other stakeholders on edits and revisions moving quickly to a finished product.
- Take advantage of AI driven features to automate video content creation at scale using metadata and custom attributes.
The Top Feature Sets
Video content creation software enables video marketers to move their video production workflows to the cloud, bringing greater efficiency and access to powerful features and tools.
The top feature sets include:
- The ability to upload raw video, choose existing video clips and edit them together completely within a web browser.
- Create videos using pre-existing templates, stock video, image, sounds, music and much more.
- Enhance videos with professional effects, transitions, filters and titles.
- Export videos directly to social media channels or master files in standard HD formats.
The Pricing & Packaging
Video content creation software comes in a few classes: freemium, small business and enterprise. Freemium providers deliver basic video creation, usually limited to a single video exported in standard definition. Whereas small business and enterprise packages include access to all feature sets, templates, royalty free templates and the ability to export and create unlimited videos.
Video content creation software is very affordable if creating videos regularly. Without a consistent and well funded video marketing strategy, video content creation software on the web, paid monthly will look a lot more expensive than say legacy Final Cut Pro, iMovie etc.
Generally, vendor plans are packaged with:
- The ability to combine text, video clips, voice tracks and music to create a final video.
- The ability to easily add branding, a logo, choose colors, select fonts, and insert clips, images, and music to enhance the video.
- The ability to create videos from templates and pre-designed scenes.
- The ability to distribute videos either via file export or directly to social media networks.
Organizations that use video content creation software are paying on average $65 per month, per user.
The Top Software Available
When it comes to vendors that offer video content creation software, there are tons of them. In fact, this category of software is one of the most popular with over 150 in total. They come from all across the globe, with the most popular being in Europe and the United States.
Depending on your specific need, each vendor has its specific niche and tailors their technology slightly to serve it. Go out and explore, compare and see what’s right for you and your business.