News

5 Best Tools To Measure Your Video Marketing Performance

More than 50% of marketers believe that video delivers the best ROI. But if you’re investing time and money into creating video content, you will want to measure that yourself. If you can’t measure something, you can’t manage or improve on it. To make sure your videos are providing the best possible ROI, you need to monitor if you’re posting your content on the right channels, in front of the righ...[Read More]

Video Marketing Tutorial: How To Embed Video in Email

By including video in email you humanize your brand, increase trust and ultimately you’ll increase the response rate and engagement of your email campaigns. With that said, there are a number of big misconceptions about how video and email work together and the software tools needed to create successful video emails. One of the biggest video in email misconceptions is that, to get video and ...[Read More]

The Top 10 Video Marketing Blogs To Follow in 2019

With hundreds of video marketing experts around the world how to do you know who to follow and get advice from when it comes to video marketing? This article gets straight to the point and lists the Top 10 video marketing strategy blogs from around the globe (not counting 50wheel of course). If you’re reading this and have a video marketing blog of your own, please feel free to leave a link ...[Read More]

How to Boost Your Entire Marketing Strategy by Adding Video

We’re visual people living in a visual world. In fact, according to statistics from MIT, 90% of the information our brains process is visual. This would help explain why we’re constantly glued to our smartphone screens. For marketers not to appreciate this simple fact of biology and modern life would be detrimental to their advertising strategies. Take video for example. We all know how popular vi...[Read More]

7 Video Platforms To Help Launch Your OTT Subscription Service

If your brand depends on video to drive sales or video content is your product then you MUST make sure you have video experiences across all screens including next generation TVs. The timing has never been better to use video to engage audiences outside of YouTube and Facebook by creating video apps. Research shows that subscription OTT video service viewers will rise to 170.1 million or 51.7% of ...[Read More]

Best Video Players and Platforms That Offer White Label for Mobile Apps

More and more mobile app developers are including video capabilities in their products as video is now easily consumed on mobile. Behind the video is a technical infrastructure supporting delivery, storage and management of video files. Whether you’re developing an app with a basic video player integration or something more advanced with video capture, upload, and distribution functionalitie...[Read More]

4 Tools and Software To Automatically Create Videos

If you’re looking to automatically create videos in large batches or individually then you’ve come to the right place. This article outlines online video platforms and software that make it easy to automatically generate video content. Here’s a breakdown of the different types of auto-generating software available: Automatically generate a single video from a website, blog, socia...[Read More]

The Best Video Software To Stream Your Town Hall Broadcast

In our last article on live streaming we talked about the 6 steps needed execute a successful live stream broadcast. In this article we are going to highlight a few software solutions that are best for live streaming town hall meetings and corporate addresses. To learn more about the value of live video for communicating at your company, here are a few ways organizations are using live video to co...[Read More]

50Wheel Releases The 2018 Top 25 Online Video Software List

50Wheel has released the 2018 Top 25 Online Video Platform and Video Marketing Software List. The list encompasses 25 of the world’s leading video technology solutions ranging from video hosting, content creation, live streaming, video collaboration, interactive video, monetization and much more. The team at 50Wheel spent nearly a year of research looking at over 500 video platforms, spanning 70 c...[Read More]

How Using Video at Your Company Can Align Sales and Marketing Teams

The biggest miscommunications between sales and marketing organizations that can take an organization out of alignment are typically centered around the ‘quality of lead’ that marketing is flipping over the fence for the sales team to follow up on. This common misunderstanding is usually because the definition of what a ‘good lead’ is is not mutually agreed upon by both tea...[Read More]

6 Steps To a Successful Video Live Stream Broadcast

The mystery of setting up a live video broadcast is solved in this short 6-step post that outlines the steps and consideration you should make when setting up and executing a live stream. From video software to camera hardware and everything from cables and audio equipment beyond, this short article will get you in the frame of mind to start broadcasting video today. Step 1 – Setup your live...[Read More]

Top Questions To Ask Enterprise Online Video Platform Vendors in RFPs

If your company is like most enterprise organizations, 2019 is going to be a whole lot more about online video. In fact, over 80% of IT teams at global North American companies are planning on evaluating new online video technology in 2019. To be specific, in the context of this post, online video technology references video platforms that enable the upload/creation, broadcast, management and stre...[Read More]