News

The Best Video Marketing Tools For Customer Support Teams in 2019

In 2018 we saw a rise in video software solutions addressing the needs of global customer support teams. A new set of video marketing tools emerged enabling brands to engage with customers post-sale in a whole new way.  Video software for customer support and success enables organizations to: Empower customer support representatives to use personalized video to communicate with customers during th...[Read More]

The Most Important Video Marketing Statistics To Know in 2019

The case for video marketing keeps getting better and better. Brands have embraced video by injecting video content into email marketing, websites, mobile and smart TVs. Video content is now personalized, accessible and most importantly impactful to both creators and consumers alike. These valuable statistics tell the story of how online video is impacting consumers and businesses around the world...[Read More]

The Best Video Hosting Software To Keep on Your Radar For 2019

In 2019 we’ll see big changes from the video hosting industry, probably the biggest move will be the consolidation of vendors. With over 150+ online video platforms available for video hosting, the market is very fragmented and vendors are fighting to stay relevant and in most cases barely hanging on financially.  One of the biggest contributors to the 2019 market consolidation is the b...[Read More]

Gartner’s 2018 Magic Quadrant of Enterprise Video Content Management Vendors

Gartner has once again released their annual breakdown of the top online video vendors that are focused on providing enterprise video content management solutions. The report focuses on who they consider to be the top vendors in this space. Gartner defines Enterprise Video Content Management as: Enterprise video content management is a mature market in which vendors compete to support the delivery...[Read More]

7 Best Video Software Tools To Create Your Next Holiday Video

It’s that time of year again, it’s time to share the joy and cheer of the holidays with our customers, partners, employees and their families. For marketers this likely means putting together a holiday email campaign targeting a contact database. While it’s a good idea to send out a holiday card, you may want to think about being a little more creative this year to stand out from...[Read More]

5 Best Tools To Measure Your Video Marketing Performance

More than 50% of marketers believe that video delivers the best ROI. But if you’re investing time and money into creating video content, you will want to measure that yourself. If you can’t measure something, you can’t manage or improve on it. To make sure your videos are providing the best possible ROI, you need to monitor if you’re posting your content on the right channels, in front of the righ...[Read More]

Video Marketing Tutorial: How To Embed Video in Email

By including video in email you humanize your brand, increase trust and ultimately you’ll increase the response rate and engagement of your email campaigns. With that said, there are a number of big misconceptions about how video and email work together and the software tools needed to create successful video emails. One of the biggest video in email misconceptions is that, to get video and ...[Read More]

The Top 10 Video Marketing Blogs To Follow in 2019

With hundreds of video marketing experts around the world how to do you know who to follow and get advice from when it comes to video marketing? This article gets straight to the point and lists the Top 10 video marketing strategy blogs from around the globe (not counting 50wheel of course). If you’re reading this and have a video marketing blog of your own, please feel free to leave a link ...[Read More]

How to Boost Your Entire Marketing Strategy by Adding Video

We’re visual people living in a visual world. In fact, according to statistics from MIT, 90% of the information our brains process is visual. This would help explain why we’re constantly glued to our smartphone screens. For marketers not to appreciate this simple fact of biology and modern life would be detrimental to their advertising strategies. Take video for example. We all know how popular vi...[Read More]

7 Video Platforms To Help Launch Your OTT Subscription Service

If your brand depends on video to drive sales or video content is your product then you MUST make sure you have video experiences across all screens including next generation TVs. The timing has never been better to use video to engage audiences outside of YouTube and Facebook by creating video apps. Research shows that subscription OTT video service viewers will rise to 170.1 million or 51.7% of ...[Read More]

Best Video Players and Platforms That Offer White Label for Mobile Apps

More and more mobile app developers are including video capabilities in their products as video is now easily consumed on mobile. Behind the video is a technical infrastructure supporting delivery, storage and management of video files. Whether you’re developing an app with a basic video player integration or something more advanced with video capture, upload, and distribution functionalitie...[Read More]

4 Tools and Software To Automatically Create Videos

If you’re looking to automatically create videos in large batches or individually then you’ve come to the right place. This article outlines online video platforms and software that make it easy to automatically generate video content. Here’s a breakdown of the different types of auto-generating software available: Automatically generate a single video from a website, blog, socia...[Read More]