News

5 YouTube Marketing Agencies That Can Help You Manage Your Channel

Here at 50Wheel we spend most of our time covering video software vendors and solutions. This post focuses on digital marketing agencies and service providers with services designed to help businesses manage their company YouTube Channels. These vendors offer complete 3rd party management of online video publishing and YouTube management among other channels. Common YouTube services offered across...[Read More]

IBM Launches New Mobile Video Streaming App

IBM has launched the IBM Video Streaming mobile application, a new product that offers enterprise businesses an end-to-end, security-rich solution for live mobile video streaming available on iOS and Android. The new live streaming application is an extension of IBM’s existing Enterprise Video Streaming solution, a live and on-demand streaming platform which connects global employees on desk...[Read More]

Idomoo Raises $18M Adding Fuel To Their Personalized Video Platform

Idomoo recently raised $18 million from investors led by venture capital funds Target Global and Disruptive. The new investment round is the company’s 3rd since its founding in 2008, and is absolutely pivotal for its continued growth. Personalized video is quickly becoming the key to customer engagement and a perfect compliment to email marketing. Idomoo is one of the key players in the pers...[Read More]

Top 8 Video Stats For Social Marketers in 2020

Video is by far the highest performing content type business see engagement and conversion from on social media. Video advertisements rank as one of the top ways buyers discover brands that they feel comfortable making online purchases from. Online video and social video for that matter has matured and the key “players” have settled into place with Facebook leading as a platform for fo...[Read More]

BoxCast Acquires Sunday Streams Expanding It’s Presence in The Faith-Based Online Video Market

BoxCast one of the leading providers of live video streaming solutions for faith-based organizations has acquired Sunday Streams, a church video streaming solution that offers a high-quality live video experience and excellent support at affordable prices making it a common alternative to YouTube and Facebook for Churches. The acquisition and integration of the two companies and technologies will ...[Read More]

Online Video Platform Giant Brightcove To Acquire Ooyala

Brightcove Inc. (NASDAQ: BCOV), the largest provider of video streaming technology and services by revenue, has announced it has entered into an agreement to acquire the online video platform business of Ooyala, another major player in the online video space. Brightcove states that this is purely a technology play, and intends to integrate product and engineering resources, which includes the...[Read More]

LinkedIn Enables Real-Time Brand Engagement With LinkedIn Live Video

Well…. we have to say, it’s about time! LinkedIn finally joins the ranks of Facebook, Twitter, YouTube, Twitch, and many other services that offer live video streaming feature sets. LinkedIn Live, announced this week, is basic in first iteration and is designed for basic broadcasts from mobile or desktop devices. LinkedIn recommends streaming “light production” events like ...[Read More]

Best Software To Create Connected TV and OTT Apps in 2019

With audiences accesses content on all devices and screens content creators, brands and educators alike are rushing to create their own OTT and Connect TV video apps to give viewers what they are looking for: an engaging and meaningful content experience. To succeed in designing and building your OTT video app you need these three key ingredients for success: A ever growing library of attractive v...[Read More]

The Top Online Video Software Research Reports To Reference in 2019

If you are researching online video software and need good solid, reputable reports and data, we have you covered. Below are the top online video software research reports as of Q4 2018. 1. Personalized Video Creates Better Customer Service Experiences 2. Gartner’s 2018 Magic Quadrant for Enterprise Video Content Management 3. The State of Video in Education 2018 4. The State of Video in the Enter...[Read More]

The Rise of Video Automation Software in The Marketing Tech Stack

Over the last two years we have seen a huge rise in the number of software vendors working to solve the pain of creating, editing and distributing video. The goal of these tools is to reduce the amount of time spent shooting and editing video, transferring files and configuring them for campaigns, therefore removing the barriers preventing organizations from ramping up their video marketing effort...[Read More]

How Fitness Company Peloton Edits Live Video Classes in The Cloud

By now you have probably heard of or seen commercials on TV for Peloton Bikes and home cycling classes, which have revolutionized how cyclist train at home in the living room using only the Peloton Bike and an internet connection. Peloton’s Bike and accompanying service subscription enables home cyclists to join virtual cycling classes (or daily rides as they are known), using live two-way v...[Read More]

The Best Video Marketing Tools For Customer Support Teams in 2019

In 2018 we saw a rise in video software solutions addressing the needs of global customer support teams. A new set of video marketing tools emerged enabling brands to engage with customers post-sale in a whole new way.  Video software for customer support and success enables organizations to: Empower customer support representatives to use personalized video to communicate with customers during th...[Read More]