News
Online Video Platform Giant Brightcove To Acquire Ooyala
Brightcove Inc. (NASDAQ: BCOV), the largest provider of video streaming technology and services by revenue, has announced it has entered into an agreement to acquire the online video platform business of Ooyala, another major player in the online video space. Brightcove states that this is purely a technology play, and intends to integrate product and engineering resources, which includes the...[Read More]
LinkedIn Enables Real-Time Brand Engagement With LinkedIn Live Video
Well…. we have to say, it’s about time! LinkedIn finally joins the ranks of Facebook, Twitter, YouTube, Twitch, and many other services that offer live video streaming feature sets. LinkedIn Live, announced this week, is basic in first iteration and is designed for basic broadcasts from mobile or desktop devices. LinkedIn recommends streaming “light production” events like ...[Read More]
Best Software To Create Connected TV and OTT Apps in 2019
With audiences accesses content on all devices and screens content creators, brands and educators alike are rushing to create their own OTT and Connect TV video apps to give viewers what they are looking for: an engaging and meaningful content experience. To succeed in designing and building your OTT video app you need these three key ingredients for success: A ever growing library of attractive v...[Read More]
The Top Online Video Software Research Reports To Reference in 2019
If you are researching online video software and need good solid, reputable reports and data, we have you covered. Below are the top online video software research reports as of Q4 2018. 1. Personalized Video Creates Better Customer Service Experiences 2. Gartner’s 2018 Magic Quadrant for Enterprise Video Content Management 3. The State of Video in Education 2018 4. The State of Video in the Enter...[Read More]
The Rise of Video Automation Software in The Marketing Tech Stack
Over the last two years we have seen a huge rise in the number of software vendors working to solve the pain of creating, editing and distributing video. The goal of these tools is to reduce the amount of time spent shooting and editing video, transferring files and configuring them for campaigns, therefore removing the barriers preventing organizations from ramping up their video marketing effort...[Read More]
How Fitness Company Peloton Edits Live Video Classes in The Cloud
By now you have probably heard of or seen commercials on TV for Peloton Bikes and home cycling classes, which have revolutionized how cyclist train at home in the living room using only the Peloton Bike and an internet connection. Peloton’s Bike and accompanying service subscription enables home cyclists to join virtual cycling classes (or daily rides as they are known), using live two-way v...[Read More]
The Best Video Marketing Tools For Customer Support Teams in 2019
In 2018 we saw a rise in video software solutions addressing the needs of global customer support teams. A new set of video marketing tools emerged enabling brands to engage with customers post-sale in a whole new way. Video software for customer support and success enables organizations to: Empower customer support representatives to use personalized video to communicate with customers during th...[Read More]
The Most Important Video Marketing Statistics To Know in 2019
The case for video marketing keeps getting better and better. Brands have embraced video by injecting video content into email marketing, websites, mobile and smart TVs. Video content is now personalized, accessible and most importantly impactful to both creators and consumers alike. These valuable statistics tell the story of how online video is impacting consumers and businesses around the world...[Read More]
The Best Video Hosting Software To Keep on Your Radar For 2019
In 2019 we’ll see big changes from the video hosting industry, probably the biggest move will be the consolidation of vendors. With over 150+ online video platforms available for video hosting, the market is very fragmented and vendors are fighting to stay relevant and in most cases barely hanging on financially. One of the biggest contributors to the 2019 market consolidation is the b...[Read More]
Gartner’s 2018 Magic Quadrant of Enterprise Video Content Management Vendors
Gartner has once again released their annual breakdown of the top online video vendors that are focused on providing enterprise video content management solutions. The report focuses on who they consider to be the top vendors in this space. Gartner defines Enterprise Video Content Management as: Enterprise video content management is a mature market in which vendors compete to support the delivery...[Read More]
7 Best Video Software Tools To Create Your Next Holiday Video
It’s that time of year again, it’s time to share the joy and cheer of the holidays with our customers, partners, employees and their families. For marketers this likely means putting together a holiday email campaign targeting a contact database. While it’s a good idea to send out a holiday card, you may want to think about being a little more creative this year to stand out from...[Read More]
5 Best Tools To Measure Your Video Marketing Performance
More than 50% of marketers believe that video delivers the best ROI. But if you’re investing time and money into creating video content, you will want to measure that yourself. If you can’t measure something, you can’t manage or improve on it. To make sure your videos are providing the best possible ROI, you need to monitor if you’re posting your content on the right channels, in front of the righ...[Read More]