News

The Top 50 Video Marketing Statistics of 2018

Video has now become crucial for communications on all levels of business including marketing, internal communications, and sales and support. Here are 50 video marketing statistics to support your 2018 online video strategy and to help prove your investment in video. General Video Statistics Worth Noting The value of a one-minute video is 1.8 million words (Video Brewery). The average user spends...[Read More]

The Top Online Video Platforms and Social Video Tools For Hootsuite

If you’re a social media manager using Hootsuite then you’re probably sharing video content. Establish a video publishing workflow by installing one of these video apps in your Hootsuite dashboard. Whether you are using YouTube, Vimeo, Wistia, Vidyard or another solution for your video marketing, you can simplify the publishing process by installing the app. These apps make it easy to ...[Read More]

5 Free Social Video Tools For Marketers and Brands

More and more marketers are incorporating video in their social media engagement strategies. Whether its short on-the-fly clips on instagram, going live on Facebook or including clips with Tweets, video is being used across multi-channels and its driving real results. In fact, utilizing video on social will produce some incredible uplift in brand engagement. Here are 3 stats that will motivate you...[Read More]

Top 5 Free Video Ecommerce Tools and Software

The power of video can do wonders for ecommerce sales. In fact including video on your product pages to enrich the experience will contribute to an over 40% increase in organic search engine traffic and an uplift of 80% of time onsite. Your buyers will be more engaged and spend more money with your brand. Videos on product pages can drive on average 2x conversion and 2x spend according to 50Wheel ...[Read More]

The Top 9 Video Live Streaming Software Platform Comparisons

Compare the top video live streaming solutions ranging from basic tools to full-blown commercial grade broadcasting platforms. This set of the top 9 video live streaming software platform comparisons stacks features, pricing, customers and more — makes evaluating vendors for your live streaming needs a whole lot easier. 1 – Compare Livestream vs Ustream vs JWPlayer 2 – Compare Ir...[Read More]

The Top 5 Video For Sales Platform Comparisons

If you’re looking to enable your sales team to use video and email together to better engage with prospects look no further. This article compares the top video for sales platforms side by side. Take a look at the top 5 video for sales platform comparisons. 1 – Compare BombBomb vs OneMob vs Covideo 2 – Compare Loom vs MailVU vs Viwomail 3 – Compare Busivid vs Covideo vs One...[Read More]

How To Optimize Video Thumbnails For Conversion

Video marketers almost always underestimate the value of the video thumbnail — that’s why we’re writing this post. Most of the attention is typically to the content itself and then finally the presentation of the video on a website or landing page. The video thumbnail often seems like an afterthought. Don’t forget the video thumbnail is part of the video conversion strategy. A catchy and rel...[Read More]

The Top 5 Video Subscription Platform Comparisons

Looking to launch a subscription video offering like Netflix, Hulu, etc? These software solutions are designed just for you. Here are the top 5 video subscription platforms you should consider for your subscription-based video business. 1 – Compare Cleeng vs Drizzle vs Piano             2 – Compare Cleeng vs Inplayer vs TVPage         &...[Read More]

How Much Revenue Will Your Video Marketing Strategy Generate?

One of the most common questions marketers ask when it comes to implementing a video strategy is, “how much revenue will it generate?” At the end of the day that’s really what matters the most. In fact it’s more important than ever because video content creation is expensive when compared to other content types, but if implemented correctly can reap huge rewards and show the most ROI. To get...[Read More]

How Single Sign-On Works With Online Video

Protecting video content can come in a few different flavors. At a very basic level password protecting a single video will restrict access to anyone with the password. Domain, IP and Geo-restriction protects a video from playback outside a network, geographic location or blocking playback when the video player is removed from whitelisted websites. The more advanced method is to include within a u...[Read More]

How To Build a Video Marketing Strategy For Twitter

A well rounded and balanced video marketing strategy should be constructed to deliver video to wherever audiences are. For some brands that can mean extending video delivery into mobile apps and home television sets using over the top (OTT) applications; it also means reaching viewers across social. Today understanding your audience is as important as understanding the channel you are delivering c...[Read More]

The Most Common Types of Personalized Video

Video marketers are turning to creative ways to capture the video viewers attention and with personalized video paired with email sees conversion rates as high as 500%. This comparison chart lays out the 3 most common types of personalized video and shows the difference, benefits and detractors. Web Burned-in Overlay Overview Web personalization is the most common form of personalization and entai...[Read More]