Video marketing platforms are video hosting and streaming software packaged together with tools that enable businesses to utilize video across external and internal communication channels. Next generation video marketing platforms provide businesses with all-in-one solutions for every video marketing need. In this article we review what we consider to be the top 5 best video hosting platforms desi...[Read More]
Traditionally, creating online video for use in social media and in video marketing campaigns has been both time-consuming and costly to produce and disseminate. This is no longer the case, today there is a massive rise in AI video generators that are taking video creation to the next level — think Chat GPT for online video production. These next level AI video generators automate video crea...[Read More]
One area of online video that is set to continue its trajectory is live stream shopping and live commerce. This popular form of interactive live video shopping first gained popularity in Asia before reaching the West. Thanks to services like TikTok and Instagram, audiences are already captive and ready to make purchases in real-time. Video Commerce Guide: What is Livestream Shopping? Live shopping...[Read More]
The online video platform and streaming market continues its rapid growth despite any economic turbulence. In 2023 the video software market is valued at over $3.2 billion USD and is expected to continue its climb to $4.6 billion by 2028. Reasons for this continued growth can be attributed to the rise in live streaming, specifically live shopping as well as the need for tools and editing software ...[Read More]
Are you a B2B business looking to creating a TikTok B2B video marketing strategy? This article includes some of the top tips for video marketers looking to take advantage of TikTok for B2B. If you are looking around the room and seeing people starring into their phones laughing, then there is a really good chance that those people are watching videos on TikTok. And, you’re probably thinking,...[Read More]
Are you looking for a way to send or share a YouTube, Vimeo or other 3rd party video on Slack? If so you have come to the right place. Uploading large video files like recorded meetings or other bulky long-form video content to slack can be problematic and frankly Slack is not designed to handle those use cases out of the box. Slack’s strategy for video relies on the many online video apps a...[Read More]
Make video for social media and recorded presentations quickly and cost effectively using an AI video maker. AI video maker software is comprised of features that provide the ability to convert text-to-video and then trim or edit that video, apply effects and transitions and much more. With AI video maker software, marketers can produce videos at scale using a templated workflow. You’ll find...[Read More]
In 2023 37% of businesses will spend their video marketing budgets on video hosting software and platforms. Video hosting software for businesses has been around since the year 2000. Video hosting for business is a specific set of online video tools that enables companies to store, organize and stream videos online in conjunction with other marketing channels and initiatives. The best so...[Read More]
If you work from home then you need to make sure you have a home work environment that is part office and part video studio. If you use Zoom for online meetings then this guide of free virtual backgrounds will transform the way you are presenting yourself professionally on camera from home. As always, beyond virtual backgrounds you should make sure you have all the ingrediants for success, includi...[Read More]
We’ve assembled the ultimate list of marketing and online video statistics to know in 2023 — 85 stats in all. Whether you are an expert marketer looking to get a snapshot of the industry and trends, or a novice looking to convince your boss of the power of marketing, this article has you covered. Below you will find statistics that coverage a range of areas and topics including but not...[Read More]
Livestream shopping is real-time live shopping experiences that give shoppers the ability to engage and buy products and services in real-time while watching a live video broadcast. Most livestream shopping experiences mimimic shows that you would find on the popular home shopping network TV channel QVC. Livestream shopping is rapidly increasing in popularity and is one of the easiest ways for buy...[Read More]
In the next decade, businesses would be well-served to focus on optimizing their YouTube SEO. This is not only because of the sheer number of people who use the platform but also because of how video content is changing. Over 42.9% of global internet users access YouTube on a monthly basis, this means even if you’re using a YouTube alternative there is a large potential customer pool youR...[Read More]
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