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What To Budget For a Video Marketing Team at Your Company

Looking to build out a video marketing team at your company and researching budgets and related costs? You’ve come to the right place.  The average salary rate of the video marketing team members will depend greatly on location, but the national averages for these full-time video marketing roles, are: Videographer: $51,000/annually. Video Editor: $52,000/annually Video Content Marketing Mana...[Read More]

Top Video Streaming Technology Trends and Stats in 2018

As 2018 heads into the final of months of the year, data is now available which provides a transparent snapshot of the key trends and issues in video technology from a very technical perspective. This list of top video streaming technology trends and stats pulls back the curtain and reveals what’s happening with the technology powering most mainstream video software that’s out on the m...[Read More]

Top 5 Live Streaming Software Tools For Sports Organizations in 2018

Today it’s easier than ever to broadcast sports events across YouTube, Facebook and other social channels so those that could not make it there in person can experience the excitement that sports brings to fans from wherever they maybe. Whether you are looking to broadcast a little league game or a high school football match there are now a host of different video live streaming software sol...[Read More]

The 4 Key People Needed For a Successful Video Marketing Team

If you’re company has made the decision to invest in video marketing its important to hire marketing professionals who understand video and can make your strategy successful without overburdening cost. When putting together your new video marketing team  consider there are a number of things to consider such as balancing creatives vs producer resources — essentially making sure you hav...[Read More]

The 5 Best Real Estate Video Marketing Software Tools of 2018

Real estate video marketing is one of the most powerful tools agents and brands can use to engage with prospective buyers and easily get the word out. Video also brings the listing to life, something photos just can’t do. This article provides information on the business benefits of video marketing for real estate and a list of the top 5 video marketing software tools for real estate. What a...[Read More]

25 Stats That Show How Enterprises Have Adopted Online Video in 2018

By now nearly 95% of businesses have adopted online video as communications tool for either sales and marketing or internal communications. This article highlights key data points and stats that tell the story on how enterprises are adopting video. What are companies using video for? Internal Communications: 85% of enterprises are using video for internal communications such as on-demand company u...[Read More]

How Hawaiian Airlines Uses Video Marketing To Drive Bookings

If you take a look at most airline video content out across the web on social channels and websites you’ll notice that videos have been created for advertising purposes, focusing primarily on generating brand awareness and search advertising. There must be a reason why this type of content, aimed high in the sales funnel, works so well. What’s the secret sauce? Why awareness video cont...[Read More]

3 Simple Ways To Measure Video Marketing ROI

The stats show that over 90% of digital marketers have successfully incorporated video as a key component in the marketing mix. With that said, one thing remains the same, the need to prove ROI is still relevant and we’re constantly searching for answers. Marketers seem to vary on the definition of ROI and in most cases video initiatives fail because lack of a clear agreement on business obj...[Read More]

How to Find and Hire Qualified Freelance Videographers

Working with a talented freelance videographer can dramatically change your video marketing strategy. A freelance videographer will script, storyboard, shoot, and edit business video content and deliver a complete, finished product, with room for revisions. How to find a freelance videographer: Consider soliciting referrals by posting to community boards for a specific industry, like group pages o...[Read More]

The Top 5 Social Video Live Streaming and Distribution Software Tools

Today companies are live streaming content across social media pages and channels, websites and mobile apps. To make content creators and marketers broadcasts easier, social video live stream management software was born. This fine set of software tools is designed to make it simple to launch and manage a broadcast and simultaneously stream to all the major social media channels. The software solu...[Read More]

Tips For Finding The Best Video Production Agencies

Ramping up video production and creating a video-centric marketing strategy can be very hard. When assembling a video team there are many considerations which this post will go into detail about. When hiring a creative agency, you are bringing on an ad hoc team to get the job done. Communicate a vision and then watch the agency execute it promptly and successfully. Agencies free up marketers to th...[Read More]

The Top Video Live Streaming Statistics To Know in 2018

If you are looking to invest budget in live streaming or trying to prove the value of live video in your organization, this article is for you. By late next year (2019), online video will be responsible for 4/5th of global Internet traffic and for us here in the United States about 85% of our web traffic will be video. That’s why 96% of global B2B organizations have incorporated video as par...[Read More]