list

Why Businesses Should Invest In Video Marketing Software?

By now video has established it’s place in the marketing mix. The campaigns we create, the messaging and stories we tell to entice and educate buyers are now all anchored with video content. Why do we invest so much of our budgets and resources into creating and distributing video content? Let’s take a look into the reasons why? Video for brand awareness 83% of buyers say they are much...[Read More]

5 Reasons Why The Top Brands and Organizations Use Live Video

More and more brands are looking to find ways to better engage with consumers and build brand value and live video is the vehicle driving real results. Organizations have been live streaming video for as long as the technology has been available, well over a decade. Video marketers at these companies are broadcasting live presentations such as executive town halls and new product announcements gen...[Read More]

Choosing a Video Platform: What To Evaluate For Video Email Marketing

Online video has become the essential tool for businesses to effectively communicate with their audiences, potential customers, employees and other stakeholders. As video’s importance rises so do the technologies that enable online video such as hosting, distribution, monetization, publishing, collaboration, interactivity and content creation software tools. The demand for video content creation h...[Read More]

5 Ways To Add Video To Your Existing Marketing Strategy

Adding video to your existing marketing efforts can seem like a daunting task. Especially when you consider the different components that are needed to be successful such as content development, production, video technology, and measurement. This article won’t help you with production and content development (read our article on how to get started with creating video content), it focuses on implem...[Read More]

Top Interactive Video Stats To Guide Your Strategy In 2018

Thinking about spicing up your video marketing strategy? According to Adobe, over 50% of marketers worldwide have named video as their best performing asset in terms of ROI. By the end of 2018 88% of marketers will deploy video campaigns that contain interactive elements such as links, buttons, quizzes and forms. Adding interactive call-to-actions to videos can increase conversion rates from 2x to...[Read More]

4 Innovative Video Software Tools To Add To Your Marketing Stack in 2018

Here at 50Wheel we see a lot of online video software, A LOT! With over 400 video solution vendors listed in our directory and the number growing every day, the momentum makes it hard to slow down and smell the roses (sort of speak). A least once a week a vendor will catch our attention because they are doing innovative things such as solving unique new video challenges or reinventing technology t...[Read More]

6 Key Tips For Selecting an Online Video Platform

If you are looking to purchase a new online video platform and are just getting started this article will be a big help for you. In this post we’ll be going over our 6 tips for selecting an online video platform. We’ll break down the specific topics and areas you should spend time on during your vendor evaluations and provide resources you’ll need to be successful. A successful online video platfo...[Read More]

Online Video Platform Buyer’s Terminology Guide 2018

As you look to expand your organization’s use of online video technology its important to understand all terms and acronyms associated with online video software toolsets. This post serves as a high-level guide to the terminology that will come in handy when evaluating potential solutions. Some terms listed are highly technical and you may never come across them in the wild, while others may be re...[Read More]

4 Video Marketing Platforms Designed To Support ABM

Account based marketing is paying off big for companies that are investing the time in an ABM and a content strategy that supports it. Executing a successful ABM strategy isn’t as easy as selecting target accounts and related contact lists. You need to inject video and make it essential across your entire marketing strategy. In this post, we break down the top 4 video marketing platforms that supp...[Read More]

The Video Content You Should Create For Your Business

Depending on how much of your video marketing plan has already been developed, the videos you choose to produce can vary. A majority of the organizations we surveyed in 2017 produced and distributed between 12-50 videos during the year. Given that benchmark its ultimately up to you to decide what kind of video will be best for the organization. Here are the most common types of business video: Bra...[Read More]

How to Get Started Creating Your Video Content Strategy

If you’ve been investigating and evaluating video platforms for your organization then you are on your way to video marketing success. The technology alone won’t make your strategy successful, you need to consider video content creation plan. In this short article we’ll focus on content creation for video marketing and strategy ideas and questions to consider. When creating a vid...[Read More]

5 Software Tools For Video Post Production Workflow Efficiency

There’s a whole host of new video collaboration tools on the market designed for post-production team and revision collaboration. Upload a draft of a video directly to a video collaboration platform, invite team members via secure links, and start collaborating with interactive time stamped annotations, notes and discussions. Some solutions integrate directly with popular editing software li...[Read More]

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