video marketing
The Top Video Hosting Platforms Designed For Businesses in 2023
Video marketing platforms are video hosting and streaming software packaged together with tools that enable businesses to utilize video across external and internal communication channels. Next generation video marketing platforms provide businesses with all-in-one solutions for every video marketing need. In this article we review what we consider to be the top 5 best video hosting platforms desi...[Read More]
13 Video Software Companies That Got Funded in 2022
The online video platform and streaming market continues its rapid growth despite any economic turbulence. In 2023 the video software market is valued at over $3.2 billion USD and is expected to continue its climb to $4.6 billion by 2028. Reasons for this continued growth can be attributed to the rise in live streaming, specifically live shopping as well as the need for tools and editing software ...[Read More]
TikTok For B2B: Video Marketing Strategy Tips 2023
Are you a B2B business looking to creating a TikTok B2B video marketing strategy? This article includes some of the top tips for video marketers looking to take advantage of TikTok for B2B. If you are looking around the room and seeing people starring into their phones laughing, then there is a really good chance that those people are watching videos on TikTok. And, you’re probably thinking,...[Read More]
The Top 10 Best AI Video Maker Software Apps To Watch in 2023
Make video for social media and recorded presentations quickly and cost effectively using an AI video maker. AI video maker software is comprised of features that provide the ability to convert text-to-video and then trim or edit that video, apply effects and transitions and much more. With AI video maker software, marketers can produce videos at scale using a templated workflow. You’ll find...[Read More]
The Top Features Included in Video Hosting for Businesses in 2023
In 2023 37% of businesses will spend their video marketing budgets on video hosting software and platforms. Video hosting software for businesses has been around since the year 2000. Video hosting for business is a specific set of online video tools that enables companies to store, organize and stream videos online in conjunction with other marketing channels and initiatives. The best so...[Read More]
Why Businesses Should Focus On YouTube SEO In 2022
In the next decade, businesses would be well-served to focus on optimizing their YouTube SEO. This is not only because of the sheer number of people who use the platform but also because of how video content is changing. Over 42.9% of global internet users access YouTube on a monthly basis, this means even if you’re using a YouTube alternative there is a large potential customer pool youR...[Read More]
The State of Video Marketing in 2022
What’s going on with Video Marketing in 2022? How are businesses using video, where are they making their investments and how does this impact the overall market? It’s time to release the results of our annual consumer study aimed at global businesses and how they use and spend on online video. For this study, we spent the last 6 months surveying video marketers, digital technologists ...[Read More]
Why Video Marketing Is Important and How It Can ‘Wake up’ Your Customers
The question in the title can be composed differently – What can video marketing do for your business? A picture speaks a thousand words, and a video so many more but measured in milliseconds. Specifically, one minute of video is worth 1.8 million words. The secret of video marketing lies in that – in the extraordinary power that video material has on social networks. However, don̵...[Read More]
How to Supercharge Your Social Media Strategy With Video Content
Social media videos have now become a staple in every savvy business digital marketing campaign. The allure of it is quite simple: in this immediacy era where internet users are bombarded with tons of digital content, consuming engaging and straightforward ones can be so much meaningful. That’s why social media videos are such a breath of fresh air for internet users. For a savvy digital marketer ...[Read More]
Free Guide: How To Convince Your Company to Invest in Video Marketing
The companies that are leading the charge today are using video in an incredibly impactful way to differentiate from competitors, and raise brand and product awareness among prospective customers, partners and employees. From sales enablement, product marketing, executive communications and human resources, companies are using video as a cost-effective tool across all departments, helping to gener...[Read More]
Video Marketing Platform Vidyard Takes $15 Million of Credit Financing
Vidyard, an undisputed leader in the online video hosting and video marketing software category for businesses has raised an additional line of credit worth $15 million from BMO Technology and Innovation Banking Group. Vidyard has been an A-player in the video marketing software industry for nearly a decade. Born out of San Francisco’s Y Combinator, the company raised its first seed round of...[Read More]
How to Boost Your Entire Marketing Strategy by Adding Video
We’re visual people living in a visual world. In fact, according to statistics from MIT, 90% of the information our brains process is visual. This would help explain why we’re constantly glued to our smartphone screens. For marketers not to appreciate this simple fact of biology and modern life would be detrimental to their advertising strategies. Take video for example. We all know how popular vi...[Read More]