content creation

5 Types of Customer Generated Content In Video Marketing

User-generated content (UGC) is content on the internet that brand customers or users contribute to its making. The internet is filled with UGCs, and it mainly consists of videos, posts, and photos. In reality, UGC can be any content that the brand did not make by themselves, even though they can leverage it to rank better or for more visibility.  Video content is on the rise now as more cust...[Read More]

Best Video Production Strategies to Bridge the Gap Between Creativity & Data in Marketing

Video production for business is one of the crucial elements to building relationships with consumers. Advertising teams are where creative minds can collaborate and take unique approaches to attract customers and develop brand awareness. With video marketing, businesses are discovering its impact on consumers and utilizing more video content. However, technology is now making up an integral piece...[Read More]

5 Top Rated Video Apps For Shopify Stores in 2021

Online video has proven to increase conversion on the web, especially when paired with ecommerce and web store experiences. This article focuses on web stores built on Shopify. If you’ve chosen Shopify to manage your store, it is now easier than ever to add video to your commerce experiences From product video creation, video galleries, video player presentation, live streaming and more, the...[Read More]

Definition: What Exactly is Video Making Software in 2021?

In 2021 there are literally thousands of tools for creating professional looking video online. These video making apps are all focused around the idea of creating and editing professional quality videos quickly without downloading any software or requiring previous production skills. Web-based video making software generally leverages built-in templates which include: stock photos, videos, music a...[Read More]

How to Boost Creativity in Video Production Through Brainstorming

How well your team works together is essential to completing projects and making progress on company goals. When personalities complement one another, work ethics match, and creative energies are in sync, it’s likely your team is highly productive.   But even in industries like video production, where an endless flow of creativity and collaboration is expected, you’ll face blocks that’ll...[Read More]

Customer Video Testimonial Software Buyer’s Guide

We’re excited for this week’s featured vendors, as they all solve the unique challenge of soliciting and collecting customer testimonials and feedback. These tools enable your customers to tell their stories about your brand in as little steps as possible, providing a superior, hassle free experience. This week we are taking a look at: ThankView Vocal Video Gratavid Plotto You can find these...[Read More]

Video Content Creation Software: VEED, Vidnami, Vidyou, ReCloud

We are excited to announce the launch of our new weekly series, Video Software Weekly. Join us each week for updates on the hottest video marketing and online video software tools. This week’s featured vendors have one thing in common, they are all focused on enabling the creation of video content. From video video editing to auto-generated video creation using templates, these apps help marketers...[Read More]

A Guide to Video Lengths in a Time-Based Economy

Time is a valuable commodity. It is a non-renewable resource and one that we should treat with the utmost care in business. When it comes to video content, time is a factor not just for efficient production, but also for how many precious minutes we can expect our audience to commit to our materials.    There are general good practices for how long marketing videos should be based o...[Read More]

The Best Animation Software Tools For Digital Marketers in 2021

2021 has kicked off to a fast paced start and we know you are all busy, but if video content creation is on your agenda this year, then this short article and resource will be worth your time. In 2019, the global animation industry was valued at $264 billion. While animation is not limited just to video, it can also include creative disciplines in the field of film, virtual reality, animated chara...[Read More]

5 Resources For Building Your 2021 Video Marketing Strategy at Home

Somehow 2020 ended quicker than it started, yet it seemed long and drawn out at the same time. I wonder why that was? All things considered, 2020 was a breakout year for online video. Instant demand for online video spiked through the roof, spawned from the global pandemic, priming the pumps for a huge growth year in 2021. I think it’s safe to say that Zoom was the online video hero of 2020....[Read More]

Creative Tips for Writing Video Marketing Scripts

Developing video marketing scripts is a very effective way of communicating and passing information to existing or potential customers. Creating a marketing video that is pleasing and persuasive to the target audience can be very challenging and consume too much time. The video creator should ensure that he develops a piece that makes sense to the target audience and convinces them that the produc...[Read More]

The Science Behind Flawless Corporate Video Script Writing

Video marketing is undoubtedly on the rise.  More and more companies worldwide are investing in corporate video production, and there are quite a few reasons for that.  According to WordStream statistics: 64% of consumers buy a product after seeing a branded video of it video content increases organic traffic from SERPs by 157% websites that are using video content have an average conver...[Read More]