content creation

How To Script Video Emails For Sales Engagement

Video is a powerful tool for sales professionals to harness and build trust throughout the sales process. Whether it’s sending marketing videos to prospects or recording video voicemail emails, video can shorten sales cycles and drive revenue. There are number of software solutions designed for specifically for sales that make recording and sending video emails a breeze. These tools automate...[Read More]

Things To Consider Before Buying Video Creation Software

Today it’s easier than ever to create your own video content. Whether it’s with your mobile phone, a DSLR camera, or a pro rig — there is no excuse for not having video including in your marketing strategy. Hardware aside, there is a new category of software sweeping the video marketing landscape, Video Creation Software. Video Creation Software are cloud-based solutions that make it easy to...[Read More]

Getting Started With Mobile Video Creation For Sales

When it comes to increasing engagement with your outbound sales prospecting emails there is no better tool than video and most convenient for sales reps is to be able to manage that communication via a mobile device. Today it has become incredibly easy for anyone with a mobile phone to record and send videos on the go thanks to a number of mobile apps designed for recording, editing, enhancing, di...[Read More]

5 Ways To Kick Off Your Video Marketing Strategy

By the end of 2017 nearly 80% of the buyer’s journey will be driven primarily through digital content such as video, according to Forrester Research. So why haven’t more companies embraced video in their marketing efforts? The simple answer is fear and lack of strategy. The fear comes from a long list of misconceptions… It’s too expensive. It’s too complicated. It will take too much time. Th...[Read More]

Video Marketing Budget Breakdown

In this article we will be looking at a snapshot of a mid sized company that has invested in online video as a core strategy. We outline how much money is spent and on what components of video, from software to production in this video marketing budget breakdown. It’s important for companies to benchmark and plan a decent budget for online video, comparable to organizations similar in size. ...[Read More]