social video

LinkedIn Enables Real-Time Brand Engagement With LinkedIn Live Video

Well…. we have to say, it’s about time! LinkedIn finally joins the ranks of Facebook, Twitter, YouTube, Twitch, and many other services that offer live video streaming feature sets. LinkedIn Live, announced this week, is basic in first iteration and is designed for basic broadcasts from mobile or desktop devices. LinkedIn recommends streaming “light production” events like ...[Read More]

The Top Social Video Marketing Stats and Trends of 2018

Its no surprise that social media engagement is the number one reason why marketers created video in 2018. Marketers created 2 videos a month and shared them across the top 3 platforms Facebook, YouTube and Instagram. And the results have been rewarding too, with 88% of marketers satisfied with their ROI they’ve seen with social video, 93% of those have actually landed a new customer via soc...[Read More]

The Top 5 Social Video Live Streaming and Distribution Software Tools

Today companies are live streaming content across social media pages and channels, websites and mobile apps. To make content creators and marketers broadcasts easier, social video live stream management software was born. This fine set of software tools is designed to make it simple to launch and manage a broadcast and simultaneously stream to all the major social media channels. The software solu...[Read More]

8 Benefits and Features of Social Video Management Software

Social video has exploded, literally. Brands and creators have flocked to platforms like YouTube, Facebook, Instagram, Twitter and now LinkedIn to publish their video messages and stories. To make social marketers jobs easier tools like Sprinklr and Hootsuite have centralized social media management and reporting. BUT, when it comes to video these platforms lack robust capabilities to upload, mana...[Read More]

Video Marketing Platforms That Support LinkedIn Video

Good news for video marketers, LinkedIn now has a full online video featureset which includes native video for both individuals and companies. This means users can shoot and publish their own videos from desktop or mobile device using the LinkedIn mobile app and companies can publish native video directly to their company pages. We’ve waited for LinkedIn to open up their media API to online video ...[Read More]

5 Free Social Video Tools For Marketers and Brands

More and more marketers are incorporating video in their social media engagement strategies. Whether its short on-the-fly clips on instagram, going live on Facebook or including clips with Tweets, video is being used across multi-channels and its driving real results. In fact, utilizing video on social will produce some incredible uplift in brand engagement. Here are 3 stats that will motivate you...[Read More]

How To Build a Video Marketing Strategy For Twitter

A well rounded and balanced video marketing strategy should be constructed to deliver video to wherever audiences are. For some brands that can mean extending video delivery into mobile apps and home television sets using over the top (OTT) applications; it also means reaching viewers across social. Today understanding your audience is as important as understanding the channel you are delivering c...[Read More]

How and When To Use YouTube In Your Video Strategy

The most successful video marketers operate with a blended video strategy that enables them to grow their YouTube audience while driving engagement and conversion on their website using video. As the video content library grows, the more important it is to have a home for that content internally, so that video assets are centralized and easily discoverable. The home in this case is an online video...[Read More]

How To Use YouTube For B2B Video Lead Generation

This short article will provide the necessary essentials for optimizing your YouTube video content for a blended video marketing strategy that will drive qualified leads for your organization. We’ll start with the basics such as content types, tagging, labeling, optimizing YouTube content, to the landing experience on your site and what that should look like. 1 – Content Selection Before you...[Read More]

How To Plan Your Social Video Content Calendar

A well rounded video marketing strategy takes into account social video. As you put your video plans together for the year consider that your content calendar as it relates to social video should be completely different than other channels where video is published — like your website. The key to social video is navigating timelines and feeds. Today Facebook and Twitter rank video content hig...[Read More]

How To Produce Video Content Personalized For Each Social Channel

A critical part of any social video strategy is producing the right content for the right audience and this same concept applies to social video. In this post we’ll cover best practices for producing and distributing video to Twitter, Facebook, and LinkedIn. For each channel, you’ll want to tailor your content. But this doesn’t mean that you need to create a new video for Twitter, a different one ...[Read More]

Fitting Social Video Into Your Content Calendar

Your content calendar as it relates to social should be completely different than other channels like your website. Timelines on all social channels aren’t going anywhere, so you want to be exceptionally mindful of the story you’re telling through your tweets, Facebook posts, and more. Be aware that your audience isn’t just in the country you’re located in, either. Your tweets could be read from a...[Read More]

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