production

Things To Consider Before Buying Video Creation Software

Today it’s easier than ever to create your own video content. Whether it’s with your mobile phone, a DSLR camera, or a pro rig — there is no excuse for not having video including in your marketing strategy. Hardware aside, there is a new category of software sweeping the video marketing landscape, Video Creation Software. Video Creation Software are cloud-based solutions that make it easy to...[Read More]

Top 10 Video Editing Software Solutions For Marketers

Today it is easier than ever to film and edit video and with software for both Mac and Windows you can easily create professional content for your business. If you’re even more forward thinking there are video editing solutions that are 100% cloud-based such as WeVideo among others. This post covers the top 10 video editing software solutions for both Mac and Windows. Mac 1- Final Cut Pro 2 ...[Read More]

How Long Should The Video On My Home Page Be?

Today most websites incorporate video into the main home page to help better engage website visitors, convey trust, and build strong branding. From videos running as a hero background to explainer videos, what are video length best practices the home page? Specifically how many minutes should these videos be? And should they be animated or highly produced content. Let’s explore… Typically ho...[Read More]

5 Ways To Kick Off Your Video Marketing Strategy

By the end of 2017 nearly 80% of the buyer’s journey will be driven primarily through digital content such as video, according to Forrester Research. So why haven’t more companies embraced video in their marketing efforts? The simple answer is fear and lack of strategy. The fear comes from a long list of misconceptions… It’s too expensive. It’s too complicated. It will take too much time. Th...[Read More]