Video Lead Generation
Browse the top video lead generation strategies and best practices for businesses of all shapes and sizes.
The Top Personalized Video Software Platforms in 2021
The top personalized video providers offer tool sets for creating personalized videos at scale using customer data, custom attributes and standard CRM information. This week we are taking a look at: Idomoo StoryTEQ Pirsonal SundaySky You can find these software tools and over 500 other online video software apps in our directory. Idomoo First up is Idomoo. Idomoo delivers true native personalized ...[Read More]
Top 5 Free Video Making Software Apps That Are Completely Online
Today anyone can create a video online in a few minutes without any technical expertise or background. Whether its recording from your web cam, uploading video clips from your computer or using pre-existing templates and animated slides to form an explainer video, video making software apps are accessible and a content marketer’s best asset. The most common types of video making software: Vi...[Read More]
The Rise of Video Automation Software in The Marketing Tech Stack
Over the last two years we have seen a huge rise in the number of software vendors working to solve the pain of creating, editing and distributing video. The goal of these tools is to reduce the amount of time spent shooting and editing video, transferring files and configuring them for campaigns, therefore removing the barriers preventing organizations from ramping up their video marketing effort...[Read More]
The Best Video Marketing Tools For Customer Support Teams in 2019
In 2018 we saw a rise in video software solutions addressing the needs of global customer support teams. A new set of video marketing tools emerged enabling brands to engage with customers post-sale in a whole new way. Video software for customer support and success enables organizations to: Empower customer support representatives to use personalized video to communicate with customers during th...[Read More]
How To Automatically Turn Blog Posts Into Videos
One of the biggest barriers content marketers face is the cost of creating good quality content consistently at scale. Whether you’re a small business or a large enterprise, one thing is for certain, we all face the same hurdles when it comes to video production: budget, resources and time. This leaves us asking the following questions: How can I create more video? How can I create more vide...[Read More]
Video Marketing Tutorial: How To Embed Video in Email
By including video in email you humanize your brand, increase trust and ultimately you’ll increase the response rate and engagement of your email campaigns. With that said, there are a number of big misconceptions about how video and email work together and the software tools needed to create successful video emails. One of the biggest video in email misconceptions is that, to get video and ...[Read More]
Choosing a Video Platform: What To Evaluate For Video Email Marketing
Online video has become the essential tool for businesses to effectively communicate with their audiences, potential customers, employees and other stakeholders. As video’s importance rises so do the technologies that enable online video such as hosting, distribution, monetization, publishing, collaboration, interactivity and content creation software tools. The demand for video content creation h...[Read More]
5 Ways To Add Video To Your Existing Marketing Strategy
Adding video to your existing marketing efforts can seem like a daunting task. Especially when you consider the different components that are needed to be successful such as content development, production, video technology, and measurement. This article won’t help you with production and content development (read our article on how to get started with creating video content), it focuses on implem...[Read More]
4 Innovative Video Software Tools To Add To Your Marketing Stack in 2018
Here at 50Wheel we see a lot of online video software, A LOT! With over 400 video solution vendors listed in our directory and the number growing every day, the momentum makes it hard to slow down and smell the roses (sort of speak). A least once a week a vendor will catch our attention because they are doing innovative things such as solving unique new video challenges or reinventing technology t...[Read More]
4 Video Marketing Platforms Designed To Support ABM
Account based marketing is paying off big for companies that are investing the time in an ABM and a content strategy that supports it. Executing a successful ABM strategy isn’t as easy as selecting target accounts and related contact lists. You need to inject video and make it essential across your entire marketing strategy. In this post, we break down the top 4 video marketing platforms that supp...[Read More]
How To Optimize Video Thumbnails For Conversion
Video marketers almost always underestimate the value of the video thumbnail — that’s why we’re writing this post. Most of the attention is typically to the content itself and then finally the presentation of the video on a website or landing page. The video thumbnail often seems like an afterthought. Don’t forget the video thumbnail is part of the video conversion strategy. A catchy and rel...[Read More]
How Much Revenue Will Your Video Marketing Strategy Generate?
One of the most common questions marketers ask when it comes to implementing a video strategy is, “how much revenue will it generate?” At the end of the day that’s really what matters the most. In fact it’s more important than ever because video content creation is expensive when compared to other content types, but if implemented correctly can reap huge rewards and show the most ROI. To get...[Read More]