Video Marketing
Browse hundreds of video marketing strategies and best practices for businesses of all shapes and sizes.
Free Guide: How To Convince Your Company to Invest in Video Marketing
The companies that are leading the charge today are using video in an incredibly impactful way to differentiate from competitors, and raise brand and product awareness among prospective customers, partners and employees. From sales enablement, product marketing, executive communications and human resources, companies are using video as a cost-effective tool across all departments, helping to gener...[Read More]
The 2020 Business Video Marketing Strategy Guide
Video is the most powerful modern communications channel and when used properly, video can transform communities, share new ideas at lightning speed, and drive immediate action from viewers. However, with that said, video is also the most complicated medium. From production and editing, distribution and driving engagement, to analytics and reconciliation, the demands of the video process lifecycle...[Read More]
7 Tips for Creating Videos for a Global Audience
Video has become a highly influential marketing tool for reaching the global audience. If done right, video content can spread global awareness about your brand, help you achieve a closer connection with your audience, and take your business to the next level. What makes video the best choice for the international audience is that the video audience is massive. According to research, 78% of ...[Read More]
Top Email Marketing Software to Boost Your Video Strategy
One of the most popular forms of communication in digital today is video. It allows customers to understand the gist of your email in a format where they wouldn’t have to read through a lot of information and, at the same time, delivers value within a matter of a few seconds or minutes. Video marketing has grown over the last few years, with over 66% of video marketers getting much better and qual...[Read More]
5 Ways To Utilize A Live Stream Recording Video
Live streaming videos is increasing in popularity day by day. This is especially true among social media marketers who are now using live stream videos to connect with global audiences! Capturing live stream videos is a combination of a great quality camera, and internet streaming via a social platform that allows videos, like Facebook Live, Periscope, or Blab.Im. They’re all services that let you...[Read More]
16 Shopify Video Apps To Boost Engagement and Online Sales in 2020
Extract more value from your Shopify web cart experience by including video on your product pages. By adding simple video to product pages you open up the potential of a 40% increase in organic search engine traffic and an uplift of 80% of time onsite. Bring you products to life with a Shopify video app and your buyers will be more engaged and spend more money. Videos on product pages can drive on...[Read More]
7 Best Video Software Tools To Create Your Next Holiday Video
It’s that time of year again, it’s time to share the joy and cheer of the holidays with our customers, partners, employees and their families. For marketers this likely means putting together a holiday email campaign targeting a contact database. While it’s a good idea to send out a holiday card, you may want to think about being a little more creative this year to stand out from...[Read More]
How To Automatically Turn Blog Posts Into Videos
One of the biggest barriers content marketers face is the cost of creating good quality content consistently at scale. Whether you’re a small business or a large enterprise, one thing is for certain, we all face the same hurdles when it comes to video production: budget, resources and time. This leaves us asking the following questions: How can I create more video? How can I create more vide...[Read More]
5 Best Tools To Measure Your Video Marketing Performance
More than 50% of marketers believe that video delivers the best ROI. But if you’re investing time and money into creating video content, you will want to measure that yourself. If you can’t measure something, you can’t manage or improve on it. To make sure your videos are providing the best possible ROI, you need to monitor if you’re posting your content on the right channels, in front of the righ...[Read More]
Video Marketing Tutorial: How To Embed Video in Email
By including video in email you humanize your brand, increase trust and ultimately you’ll increase the response rate and engagement of your email campaigns. With that said, there are a number of big misconceptions about how video and email work together and the software tools needed to create successful video emails. One of the biggest video in email misconceptions is that, to get video and ...[Read More]
How to Boost Your Entire Marketing Strategy by Adding Video
We’re visual people living in a visual world. In fact, according to statistics from MIT, 90% of the information our brains process is visual. This would help explain why we’re constantly glued to our smartphone screens. For marketers not to appreciate this simple fact of biology and modern life would be detrimental to their advertising strategies. Take video for example. We all know how popular vi...[Read More]
The 5 Best Real Estate Video Marketing Software Tools of 2018
Real estate video marketing is one of the most powerful tools agents and brands can use to engage with prospective buyers and easily get the word out. Video also brings the listing to life, something photos just can’t do. This article provides information on the business benefits of video marketing for real estate and a list of the top 5 video marketing software tools for real estate. What a...[Read More]