Video Marketing
Browse hundreds of video marketing strategies and best practices for businesses of all shapes and sizes.
Why Businesses Should Invest In Video Marketing Software?
By now video has established it’s place in the marketing mix. The campaigns we create, the messaging and stories we tell to entice and educate buyers are now all anchored with video content. Why do we invest so much of our budgets and resources into creating and distributing video content? Let’s take a look into the reasons why? Video for brand awareness 83% of buyers say they are much...[Read More]
How Ecommerce Companies Can Attract More Customers With Video
Want your ecommerce website or brand store to attract more customers? Focus on brand and product awareness with online video. To us that means discoverability and one of the best ways to get discovered is via search engines — good thing Google loves video. Having video content on key product pages will help push those pages up the search rankings where video is a best match for the searcher’...[Read More]
5 Ways To Add Video To Your Existing Marketing Strategy
Adding video to your existing marketing efforts can seem like a daunting task. Especially when you consider the different components that are needed to be successful such as content development, production, video technology, and measurement. This article won’t help you with production and content development (read our article on how to get started with creating video content), it focuses on implem...[Read More]
How to Get Started Creating Your Video Content Strategy
If you’ve been investigating and evaluating video platforms for your organization then you are on your way to video marketing success. The technology alone won’t make your strategy successful, you need to consider video content creation plan. In this short article we’ll focus on content creation for video marketing and strategy ideas and questions to consider. When creating a vid...[Read More]
4 Best Practices For Video Marketing Localization Success
Video breaks down barriers and allows global brands to reach audiences anywhere they consume video on the web and mobile. More and more large enterprises are constantly working to uncover new audiences in global markets. This article simplifies global video delivery by outlining 4 key best practices to deliver video to new markets and regions, such as EMEA markets or as far east as China. We’ll co...[Read More]
Choosing a Video Platform: What To Evaluate For Content Creation
Online video has become the essential tool for businesses to effectively communicate with their audiences, potential customers, employees and other stakeholders. As video’s importance rises so do the technologies that enable online video such as hosting, distribution, monetization, publishing, collaboration, interactivity and content creation software tools. The demand for video content creation h...[Read More]
Everything You Need To Know About Online Video Analytics
Making sense of online video analytics can be an overwhelming task given the amount of data that video provides us today. In this article we attempt to simplify video analytics by surfacing the most important reporting metrics across common use cases. Baseline and general video measurement metrics across all use cases Internal use cases and related metrics External use cases and related metrics Ba...[Read More]
The Top Online Video Platforms and Social Video Tools For Hootsuite
If you’re a social media manager using Hootsuite then you’re probably sharing video content. Establish a video publishing workflow by installing one of these video apps in your Hootsuite dashboard. Whether you are using YouTube, Vimeo, Wistia, Vidyard or another solution for your video marketing, you can simplify the publishing process by installing the app. These apps make it easy to ...[Read More]
How Much Revenue Will Your Video Marketing Strategy Generate?
One of the most common questions marketers ask when it comes to implementing a video strategy is, “how much revenue will it generate?” At the end of the day that’s really what matters the most. In fact it’s more important than ever because video content creation is expensive when compared to other content types, but if implemented correctly can reap huge rewards and show the most ROI. To get...[Read More]
The Best Video Platforms For Product Marketing and Ecommerce
Product marketers looking for an easy way to publish product videos on pages and ecommerce websites, look no further. Here are the top video platforms for product marketing. 1 – Brightcove Brightcove provides the leading video marketing platform as verified by Gartner and Forrester. Brightcove’s Video Marketing Suite product gives marketers the tools they need to easily place product videos ...[Read More]
How and When To Use YouTube In Your Video Strategy
The most successful video marketers operate with a blended video strategy that enables them to grow their YouTube audience while driving engagement and conversion on their website using video. As the video content library grows, the more important it is to have a home for that content internally, so that video assets are centralized and easily discoverable. The home in this case is an online video...[Read More]
Top 10 Video Editing Software Solutions For Marketers
Today it is easier than ever to film and edit video and with software for both Mac and Windows you can easily create professional content for your business. If you’re even more forward thinking there are video editing solutions that are 100% cloud-based such as WeVideo among others. This post covers the top 10 video editing software solutions for both Mac and Windows. Mac 1- Final Cut Pro 2 ...[Read More]