Video Marketing

Browse hundreds of video marketing strategies and best practices for businesses of all shapes and sizes.

Countering Google Ads with Interactive Video Ads: Know it all.

There can be numerous ways to drive traffic to your website. But the best way to monetize that traffic is to advertise, which is being practised for years. There are various types of advertising technologies, but engaging native video ads is a new generation marketing and advertising technique that can leave you spellbound. According to VDO.AI, this media has already established itself as effectiv...[Read More]

3 Creative Short Video Ideas to Boost Customer Loyalty

There is no doubt that video marketing is here to stay. Companies keep increasing their video budgets, hoping that videos can help them boost brand awareness and recognition.  However, video can do more than that. One of the perks of running a consistent video marketing strategy is higher customer loyalty. Consumers love when they can extract something useful from the content produced by thei...[Read More]

A Guide to Video Lengths in a Time-Based Economy

Time is a valuable commodity. It is a non-renewable resource and one that we should treat with the utmost care in business. When it comes to video content, time is a factor not just for efficient production, but also for how many precious minutes we can expect our audience to commit to our materials.    There are general good practices for how long marketing videos should be based o...[Read More]

The Best Animation Software Tools For Digital Marketers in 2021

2021 has kicked off to a fast paced start and we know you are all busy, but if video content creation is on your agenda this year, then this short article and resource will be worth your time. In 2019, the global animation industry was valued at $264 billion. While animation is not limited just to video, it can also include creative disciplines in the field of film, virtual reality, animated chara...[Read More]

5 Resources For Building Your 2021 Video Marketing Strategy at Home

Somehow 2020 ended quicker than it started, yet it seemed long and drawn out at the same time. I wonder why that was? All things considered, 2020 was a breakout year for online video. Instant demand for online video spiked through the roof, spawned from the global pandemic, priming the pumps for a huge growth year in 2021. I think it’s safe to say that Zoom was the online video hero of 2020....[Read More]

Creative Tips for Writing Video Marketing Scripts

Developing video marketing scripts is a very effective way of communicating and passing information to existing or potential customers. Creating a marketing video that is pleasing and persuasive to the target audience can be very challenging and consume too much time. The video creator should ensure that he develops a piece that makes sense to the target audience and convinces them that the produc...[Read More]

5 Successful Video Strategies for Your Online Store

As an online store owner, you are always looking for new ways to showcase your products to both old and new clients. Sometimes, you only need to take a few photos of the said product. Unfortunately, pictures do not adequately iterate your product’s unique functionality, which is why making a video would be more useful. The great thing about videos is that it gives more clarity to your products or ...[Read More]

The Science Behind Flawless Corporate Video Script Writing

Video marketing is undoubtedly on the rise.  More and more companies worldwide are investing in corporate video production, and there are quite a few reasons for that.  According to WordStream statistics: 64% of consumers buy a product after seeing a branded video of it video content increases organic traffic from SERPs by 157% websites that are using video content have an average conver...[Read More]

25 Video Marketing Statistics That Every Marketer Should Know in 2020

Welcome to 2020, the year of global pandemics, recessions, job loss and a new lifestyle of working from home. I think it’s fair to say that the world has changed and how we use video today is not the same as it was yesterday. In fact, we bet your mom or your relatives didn’t even know what Zoom meeting was before this year. What we’re getting at is, online video is exploding unex...[Read More]

The State of Video Content Creation and Content Marketing in 2020

This year has been quite exciting so far to say the least. The impact of COVID-19 has shattered all of our plans for the year both personal and professional. In fact, most businesses are having to rewrite their goals and projections for the remainder of 2020. Given all this global flux, where do businesses stand with video content creation? Specifically, what types of videos are businesses plannin...[Read More]

How Airlines Are Engaging Customers With Online Video During COVID-19

Video is now the go-to tool for businesses and organizations of all types and sizes. Whether it’s video conferencing and meetings or training content, video will potentially avoid, or at best case minimize the economic impact of this pandemic on the economy. In this article we focus on two examples of airlines that have embraced video as the main customer communication method during the COVI...[Read More]

Free Guide: How To Convince Your Company to Invest in Video Marketing

The companies that are leading the charge today are using video in an incredibly impactful way to differentiate from competitors, and raise brand and product awareness among prospective customers, partners and employees. From sales enablement, product marketing, executive communications and human resources, companies are using video as a cost-effective tool across all departments, helping to gener...[Read More]

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