Video Marketing
Browse hundreds of video marketing strategies and best practices for businesses of all shapes and sizes.
The State of Video Content Creation and Content Marketing in 2020
This year has been quite exciting so far to say the least. The impact of COVID-19 has shattered all of our plans for the year both personal and professional. In fact, most businesses are having to rewrite their goals and projections for the remainder of 2020. Given all this global flux, where do businesses stand with video content creation? Specifically, what types of videos are businesses plannin...[Read More]
How Airlines Are Engaging Customers With Online Video During COVID-19
Video is now the go-to tool for businesses and organizations of all types and sizes. Whether it’s video conferencing and meetings or training content, video will potentially avoid, or at best case minimize the economic impact of this pandemic on the economy. In this article we focus on two examples of airlines that have embraced video as the main customer communication method during the COVI...[Read More]
Free Guide: How To Convince Your Company to Invest in Video Marketing
The companies that are leading the charge today are using video in an incredibly impactful way to differentiate from competitors, and raise brand and product awareness among prospective customers, partners and employees. From sales enablement, product marketing, executive communications and human resources, companies are using video as a cost-effective tool across all departments, helping to gener...[Read More]
The 2020 Business Video Marketing Strategy Guide
Video is the most powerful modern communications channel and when used properly, video can transform communities, share new ideas at lightning speed, and drive immediate action from viewers. However, with that said, video is also the most complicated medium. From production and editing, distribution and driving engagement, to analytics and reconciliation, the demands of the video process lifecycle...[Read More]
7 Tips for Creating Videos for a Global Audience
Video has become a highly influential marketing tool for reaching the global audience. If done right, video content can spread global awareness about your brand, help you achieve a closer connection with your audience, and take your business to the next level. What makes video the best choice for the international audience is that the video audience is massive. According to research, 78% of ...[Read More]
Top Email Marketing Software to Boost Your Video Strategy
One of the most popular forms of communication in digital today is video. It allows customers to understand the gist of your email in a format where they wouldn’t have to read through a lot of information and, at the same time, delivers value within a matter of a few seconds or minutes. Video marketing has grown over the last few years, with over 66% of video marketers getting much better and qual...[Read More]
5 Ways To Utilize A Live Stream Recording Video
Live streaming videos is increasing in popularity day by day. This is especially true among social media marketers who are now using live stream videos to connect with global audiences! Capturing live stream videos is a combination of a great quality camera, and internet streaming via a social platform that allows videos, like Facebook Live, Periscope, or Blab.Im. They’re all services that let you...[Read More]
16 Shopify Video Apps To Boost Engagement and Online Sales in 2020
Extract more value from your Shopify web cart experience by including video on your product pages. By adding simple video to product pages you open up the potential of a 40% increase in organic search engine traffic and an uplift of 80% of time onsite. Bring you products to life with a Shopify video app and your buyers will be more engaged and spend more money. Videos on product pages can drive on...[Read More]
7 Best Video Software Tools To Create Your Next Holiday Video
It’s that time of year again, it’s time to share the joy and cheer of the holidays with our customers, partners, employees and their families. For marketers this likely means putting together a holiday email campaign targeting a contact database. While it’s a good idea to send out a holiday card, you may want to think about being a little more creative this year to stand out from...[Read More]
How To Automatically Turn Blog Posts Into Videos
One of the biggest barriers content marketers face is the cost of creating good quality content consistently at scale. Whether you’re a small business or a large enterprise, one thing is for certain, we all face the same hurdles when it comes to video production: budget, resources and time. This leaves us asking the following questions: How can I create more video? How can I create more vide...[Read More]
5 Best Tools To Measure Your Video Marketing Performance
More than 50% of marketers believe that video delivers the best ROI. But if you’re investing time and money into creating video content, you will want to measure that yourself. If you can’t measure something, you can’t manage or improve on it. To make sure your videos are providing the best possible ROI, you need to monitor if you’re posting your content on the right channels, in front of the righ...[Read More]
Video Marketing Tutorial: How To Embed Video in Email
By including video in email you humanize your brand, increase trust and ultimately you’ll increase the response rate and engagement of your email campaigns. With that said, there are a number of big misconceptions about how video and email work together and the software tools needed to create successful video emails. One of the biggest video in email misconceptions is that, to get video and ...[Read More]