Does your business produce a ton of online videos? Need a clean and professional way to present those videos on a website? If there answer to both of those questions is yes, then you are right place.
In today’s hustle world, video websites have become a necessity for businesses, both large and small. A video website allows businesses to showcase their successes, corporate story, projects, products, and brand. Video websites help businesses better engage their targeted audience.
To be successful in marketing to your audience, businesses need to act like online media companies. That means producing and publishing video as a core component of a greater marketing strategy.
This article breaks down what’s needed to create a professional video website for your business. We’ll review the different components of a video website and share tips and software to make you successful.
Before you build your video website its important to consider these factors:
- Choose the name of your video website. Will the video website be an entirely new website or an extension of an existing website, such as a new page or section of that site?
- Decide on the video website layout. Consider carrying over branding and theming from your main website. It’s also good to do some research and find the best layout and structure for your video website based on other popular examples you can find on the web.
- Decide what features will be needed to be included on your video website. Consider what sections and features you want to as a part of your video website, this can be video galleries, search, social media sharing, support for commenting, paywalls for monetizing the website, etc.
- Choose a domain name will be tied to your video website. It’s important to consider where your video website will live on the internet. Will the video website be a subdomain of an existing website or need it’s own domain name? Pick your domain name before building your video website.
What pages are needed for a professional video website?
Professional video websites provide a platform to showcase videos. But, in order for the video website to perform and engage audiences it must contain these essential pages:
The most important part of a video website is the main homepage. The homepage provides a crucial role and gives website visitors an overview of the videos and content contained in your video website. Video websites typically have a home page with thumbnails of videos, a list of categories, highlighted featured, popular and trending videos. If you are charging for access to video content, then a login or user registration form should be included on the homepage. Successful video website home pages are uncluttered, enticing and capture the attention of your visitors.
The Library or Video Gallery
The library or video gallery page provides a central location for all videos on the website, allowing audiences to easily select and dive into the content and topics they care about. Typically gallery pages are subdivided into various video categories such as: history, liked videos, and user saved video. In order for the video website to be success video libraries must be clearly defined and managed.
Live Streaming Section
Of course your video website should have on-demand videos that can be played by viewers at any point, but to be truly successful, your video website should feature live video and live streams. Live streaming is the added element your business can use to create buzz and accelerate engagement with your target audience. To drive additional traffic to your video website, consider live streaming video on social media platforms as well as your video website. Popular platforms to consider live streaming to are YouTube, Facebook Live, LinkedIn Live and Twitter.
User Registration & Login
If your businesses plans on selling access to premium video content on your video website or providing user engagement features that require login, then setting up a user management system is needed. You’ll need a Registration page that offers free and paid accounts, free accounts should give users the ability to like, save videos, comment on them, and maintain their personal library of videos. User management systems will also include login pages.
Plans & Pricing
If you plan on charging a fee to access your video website, then you need to have a user system and paywall that supports video monetization. Video paywalls typically support charging users a subscription fee, pay-per-view and rental models. Adding a Pricing page to your video website with various plans along, included features, cost and time, trial period and any other details of the plan is a great idea.
Support & Feedback
Since you will be operating a video website that’s a real-time experience for your audience, its important to provide users a few ways in which they can interact with you. The best way to do this is to add a Support or Feedback page to your video website. These pages are generally used to flag an objectionable video, confirm payment options, and other issues that may arise while interacting with your video website.
Today creating a professional video website is easy and effective. There are tons of software tools and applications available to it easy to build, manage and monetize video websites. We encourage you to browse our video software directory and read our articles and ebooks on the topic.