Developing video marketing scripts is a very effective way of communicating and passing information to existing or potential customers. Creating a marketing video that is pleasing and persuasive to the target audience can be very challenging and consume too much time. The video creator should ensure that he develops a piece that makes sense to the target audience and convinces them that the produc...[Read More]
One of the biggest barriers content marketers face is the cost of creating good quality content consistently at scale. Whether you’re a small business or a large enterprise, one thing is for certain, we all face the same hurdles when it comes to video production: budget, resources and time. This leaves us asking the following questions: How can I create more video? How can I create more vide...[Read More]
We’re visual people living in a visual world. In fact, according to statistics from MIT, 90% of the information our brains process is visual. This would help explain why we’re constantly glued to our smartphone screens. For marketers not to appreciate this simple fact of biology and modern life would be detrimental to their advertising strategies. Take video for example. We all know how popular vi...[Read More]
The biggest miscommunications between sales and marketing organizations that can take an organization out of alignment are typically centered around the ‘quality of lead’ that marketing is flipping over the fence for the sales team to follow up on. This common misunderstanding is usually because the definition of what a ‘good lead’ is is not mutually agreed upon by both tea...[Read More]