content marketing
How To Plan Your Social Video Content Calendar
A well rounded video marketing strategy takes into account social video. As you put your video plans together for the year consider that your content calendar as it relates to social video should be completely different than other channels where video is published — like your website. The key to social video is navigating timelines and feeds. Today Facebook and Twitter rank video content hig...[Read More]
How To Build A Personalized Video Campaign
Once your marketing team has built a working content marketing machine the next step is to position messaging so it’s personalized for your target audience and personas. Personalizing the content journey is not a new concept, but modern marketers are finally getting around to implementing technologies that allow them to execute on their personalization goals. When it comes to personalizing v...[Read More]