content marketing
How To Maximize The Impact and Engagement of Your Live Streams
Today it isn’t a question of whether you should invest in live video, it’s really about how to do it with the most impact and engagement. With nearly most people (80% of consumers) saying live video is what makes them stop what they’re doing and lead in, the opportunity for live video is stronger than ever before. Getting the most from your live video strategy requires you to loo...[Read More]
The State of Video Content Creation and Content Marketing in 2020
This year has been quite exciting so far to say the least. The impact of COVID-19 has shattered all of our plans for the year both personal and professional. In fact, most businesses are having to rewrite their goals and projections for the remainder of 2020. Given all this global flux, where do businesses stand with video content creation? Specifically, what types of videos are businesses plannin...[Read More]
How to Supercharge Your Social Media Strategy With Video Content
Social media videos have now become a staple in every savvy business digital marketing campaign. The allure of it is quite simple: in this immediacy era where internet users are bombarded with tons of digital content, consuming engaging and straightforward ones can be so much meaningful. That’s why social media videos are such a breath of fresh air for internet users. For a savvy digital marketer ...[Read More]
How Live Streaming Social Media Can Explode Your Reach
The only person, who’s not using social media today, is probably a boy who’s living with a pack of wolves deep in the forest. Today, almost half of the human population uses social media. A recent update from Statista shows that the number of social media users worldwide will rise beyond 3 billion by 2021: The main area where we can observe the massive influence of social media is marketing....[Read More]
7 Tips for Creating Videos for a Global Audience
Video has become a highly influential marketing tool for reaching the global audience. If done right, video content can spread global awareness about your brand, help you achieve a closer connection with your audience, and take your business to the next level. What makes video the best choice for the international audience is that the video audience is massive. According to research, 78% of ...[Read More]
How To Automatically Turn Blog Posts Into Videos
One of the biggest barriers content marketers face is the cost of creating good quality content consistently at scale. Whether you’re a small business or a large enterprise, one thing is for certain, we all face the same hurdles when it comes to video production: budget, resources and time. This leaves us asking the following questions: How can I create more video? How can I create more vide...[Read More]
How to Boost Your Entire Marketing Strategy by Adding Video
We’re visual people living in a visual world. In fact, according to statistics from MIT, 90% of the information our brains process is visual. This would help explain why we’re constantly glued to our smartphone screens. For marketers not to appreciate this simple fact of biology and modern life would be detrimental to their advertising strategies. Take video for example. We all know how popular vi...[Read More]
How Using Video at Your Company Can Align Sales and Marketing Teams
The biggest miscommunications between sales and marketing organizations that can take an organization out of alignment are typically centered around the ‘quality of lead’ that marketing is flipping over the fence for the sales team to follow up on. This common misunderstanding is usually because the definition of what a ‘good lead’ is is not mutually agreed upon by both tea...[Read More]
The Video Content You Should Create For Your Business
Depending on how much of your video marketing plan has already been developed, the videos you choose to produce can vary. A majority of the organizations we surveyed in 2017 produced and distributed between 12-50 videos during the year. Given that benchmark its ultimately up to you to decide what kind of video will be best for the organization. Here are the most common types of business video: Bra...[Read More]
How to Get Started Creating Your Video Content Strategy
If you’ve been investigating and evaluating video platforms for your organization then you are on your way to video marketing success. The technology alone won’t make your strategy successful, you need to consider video content creation plan. In this short article we’ll focus on content creation for video marketing and strategy ideas and questions to consider. When creating a vid...[Read More]
Choosing a Video Platform: What To Evaluate For Content Creation
Online video has become the essential tool for businesses to effectively communicate with their audiences, potential customers, employees and other stakeholders. As video’s importance rises so do the technologies that enable online video such as hosting, distribution, monetization, publishing, collaboration, interactivity and content creation software tools. The demand for video content creation h...[Read More]
How To Plan Your Social Video Content Calendar
A well rounded video marketing strategy takes into account social video. As you put your video plans together for the year consider that your content calendar as it relates to social video should be completely different than other channels where video is published — like your website. The key to social video is navigating timelines and feeds. Today Facebook and Twitter rank video content hig...[Read More]
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