content marketing
Why Businesses Should Focus On YouTube SEO In 2022
In the next decade, businesses would be well-served to focus on optimizing their YouTube SEO. This is not only because of the sheer number of people who use the platform but also because of how video content is changing. Over 42.9% of global internet users access YouTube on a monthly basis, this means even if you’re using a YouTube alternative there is a large potential customer pool youR...[Read More]
What is Screen Recording Software & Who Are The Top Vendors?
What is Screen Recording Software? Screen Recording Software is video software designed for computer screen recording and desktop capture, making it easy to create and share captured video from a computer or a mobile device. Screen Recording Software simply does: Captures or records any area of a computer screen and output either an image or video file. Provides tools for video editing and brandin...[Read More]
The 6 Best Text-to-Video AI Software Apps To Watch in 2022
One of the the best ways to create video quickly and cost effectively for social media is to use an AI video generator or editor to simplify your workflow. AI video generators make it easy to create videos faster. In this article we list the top 6 best text-to-video AI software apps to watch in 2022, but first, let’s go into the different types of AI video generation features are standard in...[Read More]
5 Types of Customer Generated Content In Video Marketing
User-generated content (UGC) is content on the internet that brand customers or users contribute to its making. The internet is filled with UGCs, and it mainly consists of videos, posts, and photos. In reality, UGC can be any content that the brand did not make by themselves, even though they can leverage it to rank better or for more visibility. Video content is on the rise now as more cust...[Read More]
Best Video Production Strategies to Bridge the Gap Between Creativity & Data in Marketing
Video production for business is one of the crucial elements to building relationships with consumers. Advertising teams are where creative minds can collaborate and take unique approaches to attract customers and develop brand awareness. With video marketing, businesses are discovering its impact on consumers and utilizing more video content. However, technology is now making up an integral piece...[Read More]
Definition: What Exactly is Video Making Software in 2021?
In 2021 there are literally thousands of tools for creating professional looking video online. These video making apps are all focused around the idea of creating and editing professional quality videos quickly without downloading any software or requiring previous production skills. Web-based video making software generally leverages built-in templates which include: stock photos, videos, music a...[Read More]
A Guide to Video SEO in 2021
Video has become an essential part of marketing (check out some crucial video marketing statistics here). Getting your video created is one thing, having it ranked on search engines in another challenge. Having videos that rank well on search engines can help maximize the reach of your videos which means more potential viewers. This article covers the best Video SEO practices in 2021. Google algor...[Read More]
How to Boost Creativity in Video Production Through Brainstorming
How well your team works together is essential to completing projects and making progress on company goals. When personalities complement one another, work ethics match, and creative energies are in sync, it’s likely your team is highly productive. But even in industries like video production, where an endless flow of creativity and collaboration is expected, you’ll face blocks that’ll...[Read More]
Creative Tips for Writing Video Marketing Scripts
Developing video marketing scripts is a very effective way of communicating and passing information to existing or potential customers. Creating a marketing video that is pleasing and persuasive to the target audience can be very challenging and consume too much time. The video creator should ensure that he develops a piece that makes sense to the target audience and convinces them that the produc...[Read More]
The Science Behind Flawless Corporate Video Script Writing
Video marketing is undoubtedly on the rise. More and more companies worldwide are investing in corporate video production, and there are quite a few reasons for that. According to WordStream statistics: 64% of consumers buy a product after seeing a branded video of it video content increases organic traffic from SERPs by 157% websites that are using video content have an average conver...[Read More]
The Top 10 Free Video Marketing Software and Apps of 2020
Video marketing is now accessible to anyone. Once an expensive endeavor that required hiring and working with a production agency — video marketing is now commoditized and available to all. Even those with no budget. That’s right, today you can create, edit, enrich and distribute online videos both live and on demand for free! So if you’re just getting started video marketing and...[Read More]
How To Maximize The Impact and Engagement of Your Live Streams
Today it isn’t a question of whether you should invest in live video, it’s really about how to do it with the most impact and engagement. With nearly most people (80% of consumers) saying live video is what makes them stop what they’re doing and lead in, the opportunity for live video is stronger than ever before. Getting the most from your live video strategy requires you to loo...[Read More]
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