In today’s video streaming environment, security is precious and it is highly sought after. Video is not easy to protect and anyone with a screen recorder can steal your valuable content… that is until now! These software solutions make it easy to record, stream and protect video content for internal and sensitive communications. From Digital Rights Management (DRM) to encryption, pass...[Read More]
As more and more organizations focus on global growth in emerging economies so does the need for their marketing teams to deliver localized content into those markets. 83% of marketers today are using video to engage with their buyers, whether that’s video on a website, in email or on social media. For organizations based in the United States or Europe reaching viewers in those markets is fairly s...[Read More]
Looking for an online video platform? We’ve stacked JWPlayer, Wistia, and Kaltura side-by-side to show you how they compare so you can make the right decision for your video strategy.
You’ve produced some really great videos. You’ve gone through the process of selecting a video marketing platform to host and manage your content. Before uploading any videos you need to organize them. Here are a few of the most common organization methods found in video marketing platforms. Categories The most common method is “categories,” which sort your videos into broad collections that are s...[Read More]
5 Ways Marketers Use Video Platforms To Drive Conversion A list of key features to consider when evaluating video hosting platforms. Centralize and Brand Video Content The most important first step is to centralize all video assets, build a home for the content on your website. Marketers leverage a variety of video hosting products that offer tools for centralizing video content in a single easy-t...[Read More]
Ladies and gentle men, boys and girls, its time for our favorite blog game… Guess Which Video Player! In this game, we will present 4 different video player examples and you tell us in the comments section (or to yourself) the name of the video platform powering the the player. To make this a little bit easier, here is a bank of 12 video platforms from which the 4 are represented. WARNING: S...[Read More]
According to the industry experts, 2015 will be the year of mobile video growth. Whether they are talking about an increase in usage of services such as Netflix or Hulu, or in general, video experiences on mobile will be mastered this year. Mobile video has changed over the year for the better, but it is not yet at a point where it is caught up with the technology and features demanded by the mark...[Read More]
The foundation of any video strategy, whether centered around marketing or training objectives, is the technology. There are a number of solutions out there to choose from including free options like YouTube. Before getting advanced with your marketing, stop and ask yourself: What goals am I trying to accomplish with video? The answers to that question will shape your shopping list or RFP when it ...[Read More]