If you take a look at most airline video content out across the web on social channels and websites you’ll notice that videos have been created for advertising purposes, focusing primarily on generating brand awareness and search advertising. There must be a reason why this type of content, aimed high in the sales funnel, works so well. What’s the secret sauce? Why awareness video cont...[Read More]
Thinking about spicing up your video marketing strategy? According to Adobe, over 50% of marketers worldwide have named video as their best performing asset in terms of ROI. By the end of 2018 88% of marketers will deploy video campaigns that contain interactive elements such as links, buttons, quizzes and forms. Adding interactive call-to-actions to videos can increase conversion rates from 2x to...[Read More]
Here at 50Wheel we see a lot of online video software, A LOT! With over 400 video solution vendors listed in our directory and the number growing every day, the momentum makes it hard to slow down and smell the roses (sort of speak). A least once a week a vendor will catch our attention because they are doing innovative things such as solving unique new video challenges or reinventing technology t...[Read More]
The power of video can do wonders for ecommerce sales. In fact including video on your product pages to enrich the experience will contribute to an over 40% increase in organic search engine traffic and an uplift of 80% of time onsite. Your buyers will be more engaged and spend more money with your brand. Videos on product pages can drive on average 2x conversion and 2x spend according to 50Wheel ...[Read More]
Video is the hottest new conversion tool and marketers are jumping all over it. With so much information available about interactive video, specifically related to YouTube, we figured we would write a post focused on making videos on your website interactive. First let’s define what we mean by call-to-actions and interactive video. There are a number of different types of interactive video CTAs, t...[Read More]
When it comes to interactive video there are two main approaches with content: 1) Leverage existing videos and apply interactive layers, annotations, and links to the videos you have already published. 2) Recording and editing video content so that is works in conjunction with interactive components — so the story and the technology work “hand-in-hand.” This valuable infographic ...[Read More]
There has been a recent rise in the number of interactive video tool sets which make it easy for marketers to create video content that engages audiences with in-player links, buttons, hotspots and more. These interactive items enrich the video by adding an interactive layer on the video player so viewers can easily click on the video itself to interact with the layer. As online video is evolving ...[Read More]
In this short yet powerful article you will find a list of the top 10 free interactive video tools available for marketers. The software solutions assembled in this post are 100% free and can be configured and setup in minutes. If you are looking to enrich your videos with call-to-actions, tags, ecommerce and learning experiences, you have come to the right place. Now, onto the list. WIREWAX is an...[Read More]
Watch a demo of Adventr’s interactive video marketing platform. Learn how to create interactive videos in an easy-to-use drag and drop interface.
Get a detailed feature comparison of SnapApp vs HapYak vs Adways. See how these three solutions stack up against each other and get a clear idea which one is right for you. To get started use the chart below.
With the holidays upon us it time to reflect on the year past and start planning for new beginnings, strategies and budgets. As you prepare for success in the new year you may want to consider these 10 video marketing resources as your guiding source. 1. 13 Essentials for Creating Your Next Marketing Video There’s no doubt that online video is popular these days. In fact, 59% of executives would r...[Read More]