personalization
5 Top Rated Video Apps For Shopify Stores in 2021
Online video has proven to increase conversion on the web, especially when paired with ecommerce and web store experiences. This article focuses on web stores built on Shopify. If you’ve chosen Shopify to manage your store, it is now easier than ever to add video to your commerce experiences From product video creation, video galleries, video player presentation, live streaming and more, the...[Read More]
The Top Personalized Video Software Platforms in 2021
The top personalized video providers offer tool sets for creating personalized videos at scale using customer data, custom attributes and standard CRM information. This week we are taking a look at: Idomoo StoryTEQ Pirsonal SundaySky You can find these software tools and over 500 other online video software apps in our directory. Idomoo First up is Idomoo. Idomoo delivers true native personalized ...[Read More]
Video Personalization App Eyeview Closes Shop, Lays off 100 Employees
Eyeview, a leader in video personalization software focusing on the ad tech space is shutting down after running out of operating cash. The 13-year-old company had raised $80 million in venture capital, hired a new CEO and unexpectedly was unable to raise additional funding. Eyeview joins a growing list of other video software companies that have shut their doors in 2019. In this case, EyeviewR...[Read More]
4 Innovative Video Software Tools To Add To Your Marketing Stack in 2018
Here at 50Wheel we see a lot of online video software, A LOT! With over 400 video solution vendors listed in our directory and the number growing every day, the momentum makes it hard to slow down and smell the roses (sort of speak). A least once a week a vendor will catch our attention because they are doing innovative things such as solving unique new video challenges or reinventing technology t...[Read More]
4 Tools To Jumpstart Your Video Personalization
Here are 4 tools marketers can use to create personalized video campaigns for prospects and customers. To learn more about video personalization in general, you can read these resources: How To Build A Personalized Video Campaign How To Launch a Personalized Video Campaign How To Integrate Video Into Your Personalization Strategy What are your plans with personalized video? Find out ...[Read More]
How To Launch a Personalized Video Campaign
Before you go off and implement a personalized video campaign it’s important to build a content strategy tuned for this type of effort. For personalized video to be successful a careful combination of product strategy and technology is needed. To learn the basics, read our earlier post on getting started with personalized video, where we detailed what’s needed from a creative process, ...[Read More]
How To Build A Personalized Video Campaign
Once your marketing team has built a working content marketing machine the next step is to position messaging so it’s personalized for your target audience and personas. Personalizing the content journey is not a new concept, but modern marketers are finally getting around to implementing technologies that allow them to execute on their personalization goals. When it comes to personalizing v...[Read More]
How To Build Holiday Video Campaigns
Now that the holidays are upon us it’s time to start thinking about how to messaging out the season greetings. Besides well wishes, holiday time is the end of the fiscal quarter or year for most companies. This means the mad sales rush to get deals closed in time to pop champagne and celebrate new years is ever so present in most companies. And what better time than ever for you to launch yo...[Read More]
How To Integrate Video Into Your Personalization Strategy
Personalizing the buyer’s journey should be a top ranking goal for every marketer. Buyer’s expectations have changed dramatically and they now expect brands to understand who they are and what they care about even if they are anonymous. To market effectively a certain set of real-time personalization tools are needed. In this article I will provide information on tools and strategy needed to be su...[Read More]
What is Personalized Video?
Right now the term ‘personalization’ is all the hype, its what marketers are talking about. It’s all about delivering the right content to the right person at the right time. Sounds easy right? Well, the term is a little confusing and as us video marketers start to make our video experiences more interactive, personalization will play a central role. This short article is mean...[Read More]