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4 Innovative Video Software Tools To Add To Your Marketing Stack in 2018

4 Innovative Video Software Tools To Add To Your Marketing Stack in 2018

Here at 50Wheel we see a lot of online video software, A LOT! With over 400 video solution vendors listed in our directory and the number growing every day, the momentum makes it hard to slow down and smell the roses (sort of speak). A least once a week a vendor will catch our attention because they are doing innovative things such as solving unique new video challenges or reinventing technology that was once only available to large enterprises, making it available to individuals and businesses of all sizes. In an effort to better highlight these video software tools we’ve created this article with 4 completely random innovative solutions hand selected for you.

1 – Videoremix

Personalized video is quickly becoming the next big thing. By personalizing video you can deliver relevant content to your viewer by including contact data from a CRM, spreadsheet, form or any other type of source to create a video specific to each of your contacts. Until now video personalization has been somewhat complex and expensive. Videoremix has changed this and offers plans starting at $49/month including the ability to test with a free trial.

2 – BombBomb

Enabling sales reps to shoot and distribute video has proven to dramatically increase sales engagement and reduce sales cycle times, resulting in more revenue. It’s no wonder why sales reps love video. Tools like BombBomb make it easier than ever to record video from a mobile phone or desktop browser and send out video email messages directly from popular email clients such as Google Mail and Outlook. With BombBomb you can get started for $39/month including the ability to test with a free trial.

3 – Videopath

Online video is no longer only about video hosting and branded video players, technology has evolved to enable viewers to interact with the video content using interactive call-to-actions. Interactive video has been proven to dramatically increase conversion rates and drive more revenue. Popular CTAs can be in-video links, forms, buttons, surveys, shopping cart functionality and many others. Interactive video technology has come a long way in the past two years and tools like Videopath make it seamless to create interactive video with YouTube, Vimeo, and Wistia. Video offers a free plan to get started.

4 – Remark

The birth of video post production collaboration and editing tools in the cloud has changed the way video producers, creative agencies, and enterprises are producing and distributing videos. Post production collaboration platforms are designed for workflow and feedback collection with editing features such as time-stamped annotations including text, drawings, and voice notes to each video. Now teams can easily collaborate on video content. There are a number of tools in this space, Remark is great because you can use the platform for free or expand to teams.

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50Wheel is the world's leading website for video strategy and marketing technologies. Browse hundreds of software tools, guides and get strategy advice.