Video Galleries
5 Ways To Add Video To Your Existing Marketing Strategy
Adding video to your existing marketing efforts can seem like a daunting task. Especially when you consider the different components that are needed to be successful such as content development, production, video technology, and measurement. This article won’t help you with production and content development (read our article on how to get started with creating video content), it focuses on implem...[Read More]
Top Online Video Platforms and Software That Work With SharePoint
This article goes into the various different video solutions that integrate with and work within Microsoft SharePoint’s internal intranet products. If you are currently a SharePoint customer and looking to take advantage of all the amazing benefits that video brings to your internal communication strategy then you have come to the right place. In this short article we’ll lay out specifically how o...[Read More]
How To Easily Create A Professional Video Website
In this article we’ll give you the tools you need to easily create and launch a professional video website like YouTube, Hulu, or Netflix without the need for coding or advanced background with online video hosting. We’ll quickly walk through the steps need to get up and running and a few recommended templates and tools you can use to create your own video website. Before getting started decide wh...[Read More]
How Long Should The Video On My Home Page Be?
Today most websites incorporate video into the main home page to help better engage website visitors, convey trust, and build strong branding. From videos running as a hero background to explainer videos, what are video length best practices the home page? Specifically how many minutes should these videos be? And should they be animated or highly produced content. Let’s explore… Typically ho...[Read More]
A Look at How Hospitals Are Using Video Marketing
Most of the time here at 50Wheel we discuss video marketing in a broad sense as it applies across verticals and use cases. Rarely do we highlight or compare video strategy as it relates to specific verticals. So we’d thought we would give it a try. In this post we willl look at how hospitals and HMOs like Kaiser Permanente are leveraging video for dozens of uses in a medical context, where measure...[Read More]
How To Organize Your Video Marketing Content
You’ve produced some really great videos. You’ve gone through the process of selecting a video marketing platform to host and manage your content. Before uploading any videos you need to organize them. Here are a few of the most common organization methods found in video marketing platforms. Categories The most common method is “categories,” which sort your videos into broad collections that are s...[Read More]
How To Use Video For Internal Communications
Along with video marketing, marketers and HR teams are now creating video based learning experiences to get new employees onboarded quickly, share ideas and provide continuing education. In this post I will explain how to create effective video training experiences and how measure the impact they have on your business goals. Employee Video Training Video training is a perfect channel for conveying...[Read More]
How To Generate Measurable Video Marketing ROI
If you’re a content marketer managing a digital strategy at some point you will be tasked with creating a video plan that pulls valuable videos into a coherent marketing strategy that will need to increase your company’s visibility and generate new business revenue. Online video technology for pulling off feat must include capabilities and integrations that touch marketing automation and CRM syste...[Read More]
Video Marketing Guide For Government and Public Agencies
Video marketing is not only transforming the way B2B and B2C businesses communicate, share, learn, and collaborate, but also world governments and public agencies. Global, national, and local governments, as well as NGOs are now taking advantage of online video across mobile, social, web, and soon to be home livingroom. If you are with a government or public agency looking to leverage online video...[Read More]
3 Ways Video Marketing Can Impact Customer Success
Although business video usage grown in the last few years, marketers still have trouble understanding how video can be integrated across business processes to drive revenue and customer retention. If video is not integrated into critical marketing campaigns it can be nearly impossible to measure its impact and ROI. This short blog post is a guide that breaks down how modern marketing teams create ...[Read More]
SproutVideo Launches Branded Video Websites
SproutVideo, a video hosting and marketing platform announced the beta launch of their new video website management tool. Sprout has joined the video site revolution along with a few others like Vidcaster, 23 Video, and Brightcove. The idea behind SproutVideo’s video website tool is to make it as easy as possible to launch video environments without the need for two different content managem...[Read More]
6 Important Questions for Brightcove Customers
This is a quick exercise to get Brightcove customers thinking about some of the most critical aspects of their use of that platform. Although this article is meant for Brightcove Customers, the same advice will apply to other platforms. First off, which level of account are you with Brightcove? There are three options (Express no longer offered) Express, Pro, Enterprise. Do you have a video chann...[Read More]
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