video ROI
Free Guide: How To Convince Your Company to Invest in Video Marketing
The companies that are leading the charge today are using video in an incredibly impactful way to differentiate from competitors, and raise brand and product awareness among prospective customers, partners and employees. From sales enablement, product marketing, executive communications and human resources, companies are using video as a cost-effective tool across all departments, helping to gener...[Read More]
What To Budget For a Video Marketing Team at Your Company
Looking to build out a video marketing team at your company and researching budgets and related costs? You’ve come to the right place. The average salary rate of the video marketing team members will depend greatly on location, but the national averages for these full-time video marketing roles, are: Videographer: $51,000/annually. Video Editor: $52,000/annually Video Content Marketing Mana...[Read More]
3 Simple Ways To Measure Video Marketing ROI
The stats show that over 90% of digital marketers have successfully incorporated video as a key component in the marketing mix. With that said, one thing remains the same, the need to prove ROI is still relevant and we’re constantly searching for answers. Marketers seem to vary on the definition of ROI and in most cases video initiatives fail because lack of a clear agreement on business obj...[Read More]
Why Businesses Should Invest In Video Marketing Software?
By now video has established its place in the marketing mix. The campaigns we create, the messaging and stories we tell to entice and educate buyers are now all anchored with video content. Why do we invest so much of our budgets and resources into creating and distributing video content? Let’s take a look into the reasons why? Video for brand awareness 83% of buyers say they are much more l...[Read More]
What Are The Best Video Marketing Goals For Your Business?
Traditionally online video has been looked at as a cost center and not associated with revenue. Today with the rise of video marketing software, online video is now clearly a measurable revenue driver. To get started tracking the success of your video strategy you should lay out a single goal. It’s important to start with a single goal so you can stay focused and hit that goal. Remember to keep yo...[Read More]
How To Generate Measurable Video Marketing ROI
If you’re a content marketer managing a digital strategy at some point you will be tasked with creating a video plan that pulls valuable videos into a coherent marketing strategy that will need to increase your company’s visibility and generate new business revenue. Online video technology for pulling off feat must include capabilities and integrations that touch marketing automation and CRM syste...[Read More]