Shopping today is a lot different than it was just a few years ago. With the explosion of social media and the rise of influencers, retail brands have a new avenue to get their merchandize to market, shoppable video. Shoppable video is a type of video content that integrates e-commerce functionality directly into the video itself, allowing viewers to make purchases without leaving the video player...[Read More]
The use of online video in marketing, web streaming and tv streaming apps has become the main form entertainment and information gathering experiences. As a result, more and more creators, businesses and media networks are finding different means to monetize their online videos. Why now is the time to monetize your videos Increase in Online Video Consumption With the rise of video-sharing platform...[Read More]
Over the Top (OTT) media is a type of media service that allows users to access content directly using the internet. It bypasses all mediators in the process to serve the content directly to the viewers. What makes OTT a popular and better alternative over the traditional mediums is its flexibility across gadgets, convenience, and great value for money. How OTT Differs from Traditional TV? D...[Read More]
Marketing to expand and reach the right audience for your business or brand requires a lot of upfront work and effort put into creating posts and blogs across social media platforms, websites, and of course, video channels. Therefore, video distribution is one of the more vital aspects of marketing for your business and should play an integral part in your strategy. Videos can present ...[Read More]
Over-the-top (OTT) streaming services are on the rise in the United States and internationally. The global expansion of the OTT streaming service providers proves that the need for OTT app development is also expanding. To incorporate a positive global user experience – also known as global UX – into your OTT app build, you need a basic understanding of the specific culture you are building for. W...[Read More]
Mobile video streaming traffic is on the rise, and as recent studies suggest, overall internet video traffic will account for 82% of internet traffic in 2022. It is for this reason it is vital to understand common streaming protocols and how to use those to create high-quality streaming experiences. Below, you will learn what they are and how each one can benefit your stream. Why Strea...[Read More]
As an app developer looking to design OTT streaming platforms that easily monetize content, you have come to loathe ad-blocking software. Ad-blockers are the gatekeepers that dismiss ads that might disrupt the viewer’s experience. However, as personalized advertising replaces general-audience campaigns, avoiding these ad-blockers becomes a necessity. The solution to circumvent this software? Ad-st...[Read More]
Video subscription offerings are growing tremendously. Subject matter experts and organizations are creating new revenue streams by sharing expertise, skill development, training and other high value information via online video. Over the last few years, we’ve seen organizations of all sizes create new offerings or transition a DVD-based video business to an online version. Online video technology...[Read More]
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