customer success

How To Use Video Libraries and Portals To Drive Sales

Companies invest a ton of money into video marketing efforts but too often the focus is on YouTube for video hosting and explainer videos to complement the website. This type of limited strategy is great for brand discovery and awareness but leaves behind more critical lower funnel impact. Most companies have created enough video content to launch a resource library or video portal because they ha...[Read More]

3 Ways Video Marketing Can Impact Customer Success

Although business video usage grown in the last few years, marketers still have trouble understanding how video can be integrated across business processes to drive revenue and customer retention. If video is not integrated into critical marketing campaigns it can be nearly impossible to measure its impact and ROI. This short blog post is a guide that breaks down how modern marketing teams create ...[Read More]