Templates & Guides
4 Tools and Software To Automatically Create Videos
If you’re looking to automatically create videos in large batches or individually then you’ve come to the right place. This article outlines online video platforms and software that make it easy to automatically generate video content. Here’s a breakdown of the different types of auto-generating software available: Automatically generate a single video from a website, blog, socia...[Read More]
Top Questions To Ask Enterprise Online Video Platform Vendors in RFPs
If your company is like most enterprise organizations, 2019 is going to be a whole lot more about online video. In fact, over 80% of IT teams at global North American companies are planning on evaluating new online video technology in 2019. To be specific, in the context of this post, online video technology references video platforms that enable the upload/creation, broadcast, management and stre...[Read More]
Video Strategy Benchmarks: How Long Should Your Marketing Videos Be?
One of the most common questions we get asked is: ‘how long should my marketing videos be’? The real answer is: ‘it depends.” But instead at leaving it at that we’ll go a little further and give you a few benchmarks to use in your video content planning. Getting a message across in as few words as possible is an art. It’s hard. Knowing video length before production c...[Read More]
What To Budget For a Video Marketing Team at Your Company
Looking to build out a video marketing team at your company and researching budgets and related costs? You’ve come to the right place. The average salary rate of the video marketing team members will depend greatly on location, but the national averages for these full-time video marketing roles, are: Videographer: $51,000/annually. Video Editor: $52,000/annually Video Content Marketing Mana...[Read More]
Top Video Streaming Technology Trends and Stats in 2018
As 2018 heads into the final of months of the year, data is now available which provides a transparent snapshot of the key trends and issues in video technology from a very technical perspective. This list of top video streaming technology trends and stats pulls back the curtain and reveals what’s happening with the technology powering most mainstream video software that’s out on the m...[Read More]
The 4 Key People Needed For a Successful Video Marketing Team
If you’re company has made the decision to invest in video marketing its important to hire marketing professionals who understand video and can make your strategy successful without overburdening cost. When putting together your new video marketing team consider there are a number of things to consider such as balancing creatives vs producer resources — essentially making sure you hav...[Read More]
The 5 Best Real Estate Video Marketing Software Tools of 2018
Real estate video marketing is one of the most powerful tools agents and brands can use to engage with prospective buyers and easily get the word out. Video also brings the listing to life, something photos just can’t do. This article provides information on the business benefits of video marketing for real estate and a list of the top 5 video marketing software tools for real estate. What a...[Read More]
25 Stats That Show How Enterprises Have Adopted Online Video in 2018
By now nearly 95% of businesses have adopted online video as communications tool for either sales and marketing or internal communications. This article highlights key data points and stats that tell the story on how enterprises are adopting video. What are companies using video for? Internal Communications: 85% of enterprises are using video for internal communications such as on-demand company u...[Read More]
3 Simple Ways To Measure Video Marketing ROI
The stats show that over 90% of digital marketers have successfully incorporated video as a key component in the marketing mix. With that said, one thing remains the same, the need to prove ROI is still relevant and we’re constantly searching for answers. Marketers seem to vary on the definition of ROI and in most cases video initiatives fail because lack of a clear agreement on business obj...[Read More]
How to Find and Hire Qualified Freelance Videographers
Working with a talented freelance videographer can dramatically change your video marketing strategy. A freelance videographer will script, storyboard, shoot, and edit business video content and deliver a complete, finished product, with room for revisions. How to find a freelance videographer: Consider soliciting referrals by posting to community boards for a specific industry, like group pages o...[Read More]
The Top 5 Social Video Live Streaming and Distribution Software Tools
Today companies are live streaming content across social media pages and channels, websites and mobile apps. To make content creators and marketers broadcasts easier, social video live stream management software was born. This fine set of software tools is designed to make it simple to launch and manage a broadcast and simultaneously stream to all the major social media channels. The software solu...[Read More]
Tips For Finding The Best Video Production Agencies
Ramping up video production and creating a video-centric marketing strategy can be very hard. When assembling a video team there are many considerations which this post will go into detail about. When hiring a creative agency, you are bringing on an ad hoc team to get the job done. Communicate a vision and then watch the agency execute it promptly and successfully. Agencies free up marketers to th...[Read More]