Templates & Guides
The Detailed Evolution of OTT Platforms Which Spans a Decade
Over the Top (OTT) media is a type of media service that allows users to access content directly using the internet. It bypasses all mediators in the process to serve the content directly to the viewers. What makes OTT a popular and better alternative over the traditional mediums is its flexibility across gadgets, convenience, and great value for money. How OTT Differs from Traditional TV? D...[Read More]
Best Video Production Strategies to Bridge the Gap Between Creativity & Data in Marketing
Video production for business is one of the crucial elements to building relationships with consumers. Advertising teams are where creative minds can collaborate and take unique approaches to attract customers and develop brand awareness. With video marketing, businesses are discovering its impact on consumers and utilizing more video content. However, technology is now making up an integral piece...[Read More]
The Top Reasons Why Your Business Should Invest in Video Marketing
According to video marketing statistics, one minute of video is worth 1.8 million words! It’s no wonder that businesses should invest in using video marketing to show off their brands and meet their business goals. Video content has become increasingly popular for users to consume online since social media sites have increased dramatically. The main reason why brands choose to use video is d...[Read More]
When Do You Need Paid Video Distribution & How To Use It?
Marketing to expand and reach the right audience for your business or brand requires a lot of upfront work and effort put into creating posts and blogs across social media platforms, websites, and of course, video channels. Therefore, video distribution is one of the more vital aspects of marketing for your business and should play an integral part in your strategy. Videos can present ...[Read More]
A Guide to Video SEO in 2021
Video has become an essential part of marketing (check out some crucial video marketing statistics here). Getting your video created is one thing, having it ranked on search engines in another challenge. Having videos that rank well on search engines can help maximize the reach of your videos which means more potential viewers. This article covers the best Video SEO practices in 2021. Google algor...[Read More]
How to Boost Creativity in Video Production Through Brainstorming
How well your team works together is essential to completing projects and making progress on company goals. When personalities complement one another, work ethics match, and creative energies are in sync, it’s likely your team is highly productive. But even in industries like video production, where an endless flow of creativity and collaboration is expected, you’ll face blocks that’ll...[Read More]
Benefits of Adding More Video Content to Your Business’ Internal Repertoire
Video is king in the world of content. It’s one of the most engaging ways to share a message. But while businesses everywhere have already embraced video for marketing, video for internal communications is still slowly picking up traction. Tapping into the power of video content — beyond real-time Zoom calls — can help you further differentiate your business by helping your team work better togeth...[Read More]
OTT App Localization: Expanding Internationally
Over-the-top (OTT) streaming services are on the rise in the United States and internationally. The global expansion of the OTT streaming service providers proves that the need for OTT app development is also expanding. To incorporate a positive global user experience – also known as global UX – into your OTT app build, you need a basic understanding of the specific culture you are building for. W...[Read More]
The Ultimate Skincare Guide for Remote Employees
As a remote worker, your days are full of video calls and Zoom meetings. At the end of the workday, you’re too exhausted to think about things like skin care but maybe you should. Stress, lack of sleep, and excessive screen time can wreak havoc on your skin and accelerate the process of aging. The good news is daily skincare doesn’t need to be complicated. In fact, all it takes is a few minutes in...[Read More]
4 Video Software Tools For Sales, Prospecting and Service
This week’s feature video software is focused on enabling better communication for front line sales and support teams. These tools make it easy to record, edit, publish and share video messages using popular email tools, CRMs and SMS messaging. To learn more about the video marketing software featured in this video, click on the links below: BombBomb Dubb Fluvid Covideo You can find these so...[Read More]
3 Creative Short Video Ideas to Boost Customer Loyalty
There is no doubt that video marketing is here to stay. Companies keep increasing their video budgets, hoping that videos can help them boost brand awareness and recognition. However, video can do more than that. One of the perks of running a consistent video marketing strategy is higher customer loyalty. Consumers love when they can extract something useful from the content produced by thei...[Read More]
Social Live Streaming Software: Socialive, Streamyard, Restream, Switcher Studio
This week’s featured vendors have one thing in common, they are all focused on social media live streaming. These tools make it possible to broadcast live video across multiple social networks simultaneously. This week we are taking a look at: Socialive Streamyard Restream Switcher Studio You can find these software tools and over 500 other online video software tools in our directory. Socialive L...[Read More]