sales enablement

How Using Video at Your Company Can Align Sales and Marketing Teams

The biggest miscommunications between sales and marketing organizations that can take an organization out of alignment are typically centered around the ‘quality of lead’ that marketing is flipping over the fence for the sales team to follow up on. This common misunderstanding is usually because the definition of what a ‘good lead’ is is not mutually agreed upon by both tea...[Read More]

How to Make Personal Videos for Sales and Marketing

By now you know that an initial email with a video increases click-through rate by 96%. There is no doubt that video is the new, most effective way to share content, but in reality the videos you make are only as valuable as the message they convey. To make a impactful, high-quality video here are a few best practices to follow: 1. Prepare Your Speech It is always beneficial to rehearse what you’r...[Read More]

The Top 5 Video For Sales Platform Comparisons

If you’re looking to enable your sales team to use video and email together to better engage with prospects look no further. This article compares the top video for sales platforms side by side. Take a look at the top 5 video for sales platform comparisons. 1 – Compare BombBomb vs OneMob vs Covideo 2 – Compare Loom vs MailVU vs Viwomail 3 – Compare Busivid vs Covideo vs One...[Read More]

How To Script Video Emails For Sales Engagement

Video is a powerful tool for sales professionals to harness and build trust throughout the sales process. Whether it’s sending marketing videos to prospects or recording video voicemail emails, video can shorten sales cycles and drive revenue. There are number of software solutions designed for specifically for sales that make recording and sending video emails a breeze. These tools automate...[Read More]

Getting Started With Mobile Video Creation For Sales

When it comes to increasing engagement with your outbound sales prospecting emails there is no better tool than video and most convenient for sales reps is to be able to manage that communication via a mobile device. Today it has become incredibly easy for anyone with a mobile phone to record and send videos on the go thanks to a number of mobile apps designed for recording, editing, enhancing, di...[Read More]

4 Video Tools To Help Close More Deals

Here are 4 video tools to help your sales team close more deals, welcome to video for sales. These selected tools are designed for individual sales professionals and teams looking to include video in outgoing messaging and emails. This category of video is becoming increasingly important as Forbes reported in 2013. 65% of executives that watched a video visited a vendor’s website right after...[Read More]

How To Use Video Libraries and Portals To Drive Sales

Companies invest a ton of money into video marketing efforts but too often the focus is on YouTube for video hosting and explainer videos to complement the website. This type of limited strategy is great for brand discovery and awareness but leaves behind more critical lower funnel impact. Most companies have created enough video content to launch a resource library or video portal because they ha...[Read More]

Brainshark Launches Sales Accelerator

Brainshark, a company that provides video sales enablement solutions has launched the Brainshark Sales Accelerator. The new product provides high-impact, centrally accessible solutions for sales onboarding and continuous training, prospecting, coaching and engagement – increasing conversations with customers and prospects to win more deals in less time. The new solution also helps managers better ...[Read More]