Video Live Streaming
Why Businesses Should Invest In Video Marketing Software?
By now video has established it’s place in the marketing mix. The campaigns we create, the messaging and stories we tell to entice and educate buyers are now all anchored with video content. Why do we invest so much of our budgets and resources into creating and distributing video content? Let’s take a look into the reasons why? Video for brand awareness 83% of buyers say they are much...[Read More]
5 Reasons Why The Top Brands and Organizations Use Live Video
More and more brands are looking to find ways to better engage with consumers and build brand value and live video is the vehicle driving real results. Organizations have been live streaming video for as long as the technology has been available, well over a decade. Video marketers at these companies are broadcasting live presentations such as executive town halls and new product announcements gen...[Read More]
The Top 9 Video Live Streaming Software Platform Comparisons
Compare the top video live streaming solutions ranging from basic tools to full-blown commercial grade broadcasting platforms. This set of the top 9 video live streaming software platform comparisons stacks features, pricing, customers and more — makes evaluating vendors for your live streaming needs a whole lot easier. 1 – Compare Livestream vs Ustream vs JWPlayer 2 – Compare Ir...[Read More]
How Marketers Can Get Started Live Streaming Video
It’s no secret that video live streaming enables brands to immediately, directly, and in real-time reach, and communicate with their audiences. Now that services like Facebook, YouTube, Instagram, and Twitter provide tools to make live streaming easier than ever, marketers alike are trying to figure out how to incorporate live into their video strategies. Why is live streaming so valuable for the ...[Read More]
How To Produce Video Content Personalized For Each Social Channel
A critical part of any social video strategy is producing the right content for the right audience and this same concept applies to social video. In this post we’ll cover best practices for producing and distributing video to Twitter, Facebook, and LinkedIn. For each channel, you’ll want to tailor your content. But this doesn’t mean that you need to create a new video for Twitter, a different one ...[Read More]
Livestream vs Ooyala
How do Livestream and Ooyala stack up against each other? This slide share covers the details. Get information on the initial founding of the companies, how similar or different the CEOs are, marketing velocity, and more. To learn more about Livestream and Ooyala, visit their hub pages. Livestream, Facebook, Ooyala,Ustream | Company Showdown from Owler
Video Marketer’s Resource Bundle
With the holidays upon us it time to reflect on the year past and start planning for new beginnings, strategies and budgets. As you prepare for success in the new year you may want to consider these 10 video marketing resources as your guiding source. 1. 13 Essentials for Creating Your Next Marketing Video There’s no doubt that online video is popular these days. In fact, 59% of executives would r...[Read More]
Video Marketing Guide For Government and Public Agencies
Video marketing is not only transforming the way B2B and B2C businesses communicate, share, learn, and collaborate, but also world governments and public agencies. Global, national, and local governments, as well as NGOs are now taking advantage of online video across mobile, social, web, and soon to be home livingroom. If you are with a government or public agency looking to leverage online video...[Read More]
Top 40 Online Video Hosting Sites of 2014
The year is coming to an end and the preliminary numbers are in. We saw huge adoption growth in online video sites in general as consumers and businesses produced more content. Thanks to mobile devices with cameras, lower costs and technology have minimized the barrier to content production and video marketing. Businesses produced more video and demand for premium video solutions increased. Althou...[Read More]
Introduction To Kaltura’s Video Creativity Suite
Kaltura’s Video Creativity Suite is here! The new suite includes tools for capturing, creating, recording, uploading, editing, annotating, segmenting and adding calls to action to videos. The suite includes Kaltura CaptureSpace, which is the company’s simple to use personal capture tool. CaptureSpace allows faculty, students, and instructional designers to easily create multi-source video re...[Read More]
Revenue-Building Opportunities With Multiscreen Video
There has been rapid growth of mobile video consumption and the proliferation of premium, live and long-form video on more screens. The need is bigger than ever for content providers to take advantage of new forms of big data analytics and audience measurement to better understand online audience behavior, help guide content strategies and maximize revenue. As faster wireless networks are built ar...[Read More]