Video Live Streaming
LinkedIn Enables Real-Time Brand Engagement With LinkedIn Live Video
Well…. we have to say, it’s about time! LinkedIn finally joins the ranks of Facebook, Twitter, YouTube, Twitch, and many other services that offer live video streaming feature sets. LinkedIn Live, announced this week, is basic in first iteration and is designed for basic broadcasts from mobile or desktop devices. LinkedIn recommends streaming “light production” events like ...[Read More]
How Fitness Company Peloton Edits Live Video Classes in The Cloud
By now you have probably heard of or seen commercials on TV for Peloton Bikes and home cycling classes, which have revolutionized how cyclist train at home in the living room using only the Peloton Bike and an internet connection. Peloton’s Bike and accompanying service subscription enables home cyclists to join virtual cycling classes (or daily rides as they are known), using live two-way v...[Read More]
The Best Video Software To Stream Your Town Hall Broadcast
In our last article on live streaming we talked about the 6 steps needed execute a successful live stream broadcast. In this article we are going to highlight a few software solutions that are best for live streaming town hall meetings and corporate addresses. To learn more about the value of live video for communicating at your company, here are a few ways organizations are using live video to co...[Read More]
6 Steps To a Successful Video Live Stream Broadcast
The mystery of setting up a live video broadcast is solved in this short 6-step post that outlines the steps and consideration you should make when setting up and executing a live stream. From video software to camera hardware and everything from cables and audio equipment beyond, this short article will get you in the frame of mind to start broadcasting video today. Step 1 – Setup your live...[Read More]
Top Questions To Ask Enterprise Online Video Platform Vendors in RFPs
If your company is like most enterprise organizations, 2019 is going to be a whole lot more about online video. In fact, over 80% of IT teams at global North American companies are planning on evaluating new online video technology in 2019. To be specific, in the context of this post, online video technology references video platforms that enable the upload/creation, broadcast, management and stre...[Read More]
How To Live Stream Across Multiple Video Platforms at Once
Are you looking to live stream an event across multiple video platforms such as YouTube, Facebook, Twitter and premium online video hosting software at once? Broadcasting live video to multiple destinations at once is called ‘Simulcasting’ and is possible with a number of video platforms. The idea behind simulcasting is that you produce the broadcast through a single video feed which i...[Read More]
3 Simple Ways To Boost Live Stream Audience Amplification
One of the main things that makes live video so critical in nature is that, not only is the broadcast live and in real-time where mistakes can be unforgivable, the event is at a specific time making it important for people to plan to make it to the stream during the designated time, and if the audience doesn’t show up…. well that can be embarrassing. It’s important for marketers ...[Read More]
Top 5 Live Streaming Software Tools For Sports Organizations in 2018
Today it’s easier than ever to broadcast sports events across YouTube, Facebook and other social channels so those that could not make it there in person can experience the excitement that sports brings to fans from wherever they maybe. Whether you are looking to broadcast a little league game or a high school football match there are now a host of different video live streaming software sol...[Read More]
The Top Video Live Streaming Statistics To Know in 2018
If you are looking to invest budget in live streaming or trying to prove the value of live video in your organization, this article is for you. By late next year (2019), online video will be responsible for 4/5th of global Internet traffic and for us here in the United States about 85% of our web traffic will be video. That’s why 96% of global B2B organizations have incorporated video as par...[Read More]
7 Internal Business Use Cases For Streaming Live Video
More than any other communications tool, streaming live video has the power to convey messages faster and more effectively throughout your entire organization. For many top enterprise companies, the use of live video, in conjunction with on-demand video, has become a day-to-day, critical-business necessity for internal communication and collaboration, workforce development, efficiency, and cost re...[Read More]
Why Businesses Should Invest In Video Marketing Software?
By now video has established it’s place in the marketing mix. The campaigns we create, the messaging and stories we tell to entice and educate buyers are now all anchored with video content. Why do we invest so much of our budgets and resources into creating and distributing video content? Let’s take a look into the reasons why? Video for brand awareness 83% of buyers say they are much...[Read More]
5 Reasons Why The Top Brands and Organizations Use Live Video
More and more brands are looking to find ways to better engage with consumers and build brand value and live video is the vehicle driving real results. Organizations have been live streaming video for as long as the technology has been available, well over a decade. Video marketers at these companies are broadcasting live presentations such as executive town halls and new product announcements gen...[Read More]
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