Live Streaming
The Top Video Hosting Platforms Designed For Businesses in 2023
Video marketing platforms are video hosting and streaming software packaged together with tools that enable businesses to utilize video across external and internal communication channels. Next generation video marketing platforms provide businesses with all-in-one solutions for every video marketing need. In this article we review what we consider to be the top 5 best video hosting platforms desi...[Read More]
5 Live Shopping Apps For Your Online Store in 2023
One area of online video that is set to continue its trajectory is live stream shopping and live commerce. This popular form of interactive live video shopping first gained popularity in Asia before reaching the West. Thanks to services like TikTok and Instagram, audiences are already captive and ready to make purchases in real-time. Video Commerce Guide: What is Livestream Shopping? Live shopping...[Read More]
13 Video Software Companies That Got Funded in 2022
The online video platform and streaming market continues its rapid growth despite any economic turbulence. In 2023 the video software market is valued at over $3.2 billion USD and is expected to continue its climb to $4.6 billion by 2028. Reasons for this continued growth can be attributed to the rise in live streaming, specifically live shopping as well as the need for tools and editing software ...[Read More]
The Top Features Included in Video Hosting for Businesses in 2023
In 2023 37% of businesses will spend their video marketing budgets on video hosting software and platforms. Video hosting software for businesses has been around since the year 2000. Video hosting for business is a specific set of online video tools that enables companies to store, organize and stream videos online in conjunction with other marketing channels and initiatives. The best so...[Read More]
Video Commerce Guide: What is Livestream Shopping?
Livestream shopping is real-time live shopping experiences that give shoppers the ability to engage and buy products and services in real-time while watching a live video broadcast. Most livestream shopping experiences mimimic shows that you would find on the popular home shopping network TV channel QVC. Livestream shopping is rapidly increasing in popularity and is one of the easiest ways for buy...[Read More]
Encoding vs Transcoding – How Do They Differ?
When you’re working on the video streaming process, you must have come across terms like “encoding” and “transcoding” processes. Usually, people get confused and consider these terms as synonyms, but that’s not true. Both the terms have their independent and dependent functions in the video processing technology, and you must understand the clear distinction between them. The video files cannot be...[Read More]
The 17 Best Video Hosting Software Platforms For Businesses in 2022
In 2022 48% of businesses will spend their video marketing budgets on video hosting software and platforms. With video marketing exploding and smaller businesses getting into the streaming content business, the market for video hosting and live streaming platforms is on the rise. This is because of the engagement video gets as opposed to reading and article or static content like images. Businesse...[Read More]
The Top 12 Free and Paid Video Live Streaming Software in 2022
Last year live video exploded and more vendors than ever jumped into the space creating a toolbox of options to broadcast live on popular social media sites and across the internet. While live streaming software used to be bulky, expensive and super cumbersome, today’s options are light, self-contained in the browser and super affordable if not free to use. Did I mention powerful? In 2022, l...[Read More]
How to Leverage Live Streaming to Boost Sales
The advent of social media has fueled a surge of visual content, such as images and videos on every platform. Some social channels are even designed only to host and share videos that allows users to consume this content format way easier. Not to mention that videos will make up around 82% of internet traffic in 2022, suggesting that this type of content is preferable for many people. Theref...[Read More]
The Top Tips for Making Your Live Streams Effective in 2021
Few types of content, if any, are more engaging than a live stream. When you go live, you can interact with your audience in real-time. This two-way communication is the perfect opportunity to solidify your customer relationships and bring value to your audience. But live streaming isn’t always effortless. You can’t edit out the blunders, which means you need to proactively prevent issues before y...[Read More]
5 Resources For Building Your 2021 Video Marketing Strategy at Home
Somehow 2020 ended quicker than it started, yet it seemed long and drawn out at the same time. I wonder why that was? All things considered, 2020 was a breakout year for online video. Instant demand for online video spiked through the roof, spawned from the global pandemic, priming the pumps for a huge growth year in 2021. I think it’s safe to say that Zoom was the online video hero of 2020....[Read More]
How To Maximize The Impact and Engagement of Your Live Streams
Today it isn’t a question of whether you should invest in live video, it’s really about how to do it with the most impact and engagement. With nearly most people (80% of consumers) saying live video is what makes them stop what they’re doing and lead in, the opportunity for live video is stronger than ever before. Getting the most from your live video strategy requires you to loo...[Read More]