Live Streaming
Encoding vs Transcoding – How Do They Differ?
When you’re working on the video streaming process, you must have come across terms like “encoding” and “transcoding” processes. Usually, people get confused and consider these terms as synonyms, but that’s not true. Both the terms have their independent and dependent functions in the video processing technology, and you must understand the clear distinction between them. The video files cannot be...[Read More]
The 17 Best Video Hosting Software Platforms For Businesses in 2022
In 2022 48% of businesses will spend their video marketing budgets on video hosting software and platforms. With video marketing exploding and smaller businesses getting into the streaming content business, the market for video hosting and live streaming platforms is on the rise. This is because of the engagement video gets as opposed to reading and article or static content like images. Businesse...[Read More]
The Top 12 Free and Paid Video Live Streaming Software in 2022
Last year live video exploded and more vendors than ever jumped into the space creating a toolbox of options to broadcast live on popular social media sites and across the internet. While live streaming software used to be bulky, expensive and super cumbersome, today’s options are light, self-contained in the browser and super affordable if not free to use. Did I mention powerful? In 2022, l...[Read More]
How to Leverage Live Streaming to Boost Sales
The advent of social media has fueled a surge of visual content, such as images and videos on every platform. Some social channels are even designed only to host and share videos that allows users to consume this content format way easier. Not to mention that videos will make up around 82% of internet traffic in 2022, suggesting that this type of content is preferable for many people. Theref...[Read More]
The Top Tips for Making Your Live Streams Effective in 2021
Few types of content, if any, are more engaging than a live stream. When you go live, you can interact with your audience in real-time. This two-way communication is the perfect opportunity to solidify your customer relationships and bring value to your audience. But live streaming isn’t always effortless. You can’t edit out the blunders, which means you need to proactively prevent issues before y...[Read More]
5 Resources For Building Your 2021 Video Marketing Strategy at Home
Somehow 2020 ended quicker than it started, yet it seemed long and drawn out at the same time. I wonder why that was? All things considered, 2020 was a breakout year for online video. Instant demand for online video spiked through the roof, spawned from the global pandemic, priming the pumps for a huge growth year in 2021. I think it’s safe to say that Zoom was the online video hero of 2020....[Read More]
How To Maximize The Impact and Engagement of Your Live Streams
Today it isn’t a question of whether you should invest in live video, it’s really about how to do it with the most impact and engagement. With nearly most people (80% of consumers) saying live video is what makes them stop what they’re doing and lead in, the opportunity for live video is stronger than ever before. Getting the most from your live video strategy requires you to loo...[Read More]
How Live Streaming Social Media Can Explode Your Reach
The only person, who’s not using social media today, is probably a boy who’s living with a pack of wolves deep in the forest. Today, almost half of the human population uses social media. A recent update from Statista shows that the number of social media users worldwide will rise beyond 3 billion by 2021: The main area where we can observe the massive influence of social media is marketing....[Read More]
The Seven Most Frequent Live Streaming Mistakes and Tips to Avoid Them
In the past, live streams used to be something that were spontaneous, that was filmed on mobiles, and it didn’t matter if the audio and video quality were just average. Now, just a few years later, live stream is now complex and powerful, and a really useful tool for communication. To make sure you’re maximizing your broadcasts, make sure to avoid the seven biggest and most frequent live streaming...[Read More]
5 Ways To Utilize A Live Stream Recording Video
Live streaming videos is increasing in popularity day by day. This is especially true among social media marketers who are now using live stream videos to connect with global audiences! Capturing live stream videos is a combination of a great quality camera, and internet streaming via a social platform that allows videos, like Facebook Live, Periscope, or Blab.Im. They’re all services that let you...[Read More]
IBM Launches New Mobile Video Streaming App
IBM has launched the IBM Video Streaming mobile application, a new product that offers enterprise businesses an end-to-end, security-rich solution for live mobile video streaming available on iOS and Android. The new live streaming application is an extension of IBM’s existing Enterprise Video Streaming solution, a live and on-demand streaming platform which connects global employees on desk...[Read More]