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One area of online video that is set to continue its trajectory is live stream shopping and live commerce. This popular form of interactive live video shopping first gained popularity in Asia before reaching the West. Thanks to services like TikTok and Instagram, audiences are already captive and ready to make purchases in real-time. Video Commerce Guide: What is Livestream Shopping? Live shopping is essentially real-time live shopping through social apps and video embedded on websites. These ex...[Read More]
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