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User-generated content (UGC) is content on the internet that brand customers or users contribute to its making. The internet is filled with UGCs, and it mainly consists of videos, posts, and photos. In reality, UGC can be any content that the brand did not make by themselves, even though they can leverage it to rank better or for more visibility.  Video content is on the rise now as more customers and internet users are willing to devote their time to this type of content. Facebook videos a...[Read More]

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Top 10 Free Interactive Video Tools For Marketers

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Hosting & Managing Video

The Detailed Evolution of OTT Platforms Which Spans a Decade

Over the Top (OTT) media is a type of media service that allows users to access content directly using the internet. It bypasses all mediators in the process to serve the content directly to the viewers. What makes OTT a popular and better alternativ...[Read More]

Best Video Production Strategies to Bridge the Gap Between Creativity & Data in Marketing

Video production for business is one of the crucial elements to building relationships with consumers. Advertising teams are where creative minds can collaborate and take unique approaches to attract customers and develop brand awareness. With video ...[Read More]

The Top Reasons Why Your Business Should Invest in Video Marketing

According to video marketing statistics, one minute of video is worth 1.8 million words! It’s no wonder that businesses should invest in using video marketing to show off their brands and meet their business goals. Video content has become incr...[Read More]

10 Video Marketing Trends You Need To Know in 2021

According to the WYZOwl statistics, 86 percent of businesses use videos as a tool for marketing. The report also shows that 93% of marketers believe the video to be an effective tool. The most common types of videos are –  explainer videos...[Read More]

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The Detailed Evolution of OTT Platforms Which Spans a Decade

Over the Top (OTT) media is a type of media service that allows users to access content directly usi...[Read More]

The Top Reasons Why Your Business Should Invest in Video Marketing

According to video marketing statistics, one minute of video is worth 1.8 million words! It’s ...[Read More]

Why Video Marketing Is Important and How It Can ‘Wake up’ Your Customers

The question in the title can be composed differently – What can video marketing do for your b...[Read More]

When Do You Need Paid Video Distribution & How To Use It?

Marketing to expand and reach the right audience for your business or brand requires a lot of upfron...[Read More]

10 Best YouTube Alternatives For Hosting Video in 2021

It’s 2021 and while YouTube is the most popular video platform in the world, it now is clear t...[Read More]

The Key Things To Consider When Evaluating Interactive Video Software

Businesses are searching for ways to better engage with their customers, employees and partners whil...[Read More]

5 Top Rated Video Apps For Shopify Stores in 2021

Online video has proven to increase conversion on the web, especially when paired with ecommerce and...[Read More]

The Top Tips for Making Your Live Streams Effective in 2021

Few types of content, if any, are more engaging than a live stream. When you go live, you can intera...[Read More]