In 2023 37% of businesses will spend their video marketing budgets on video hosting software and platforms. Video hosting software for businesses has been around since the year 2000. Video hosting for business is a specific set of online video tools that enables companies to store, organize and stream videos online in conjunction with other marketing channels and initiatives. The best so...[Read More]
When you’re working on the video streaming process, you must have come across terms like “encoding” and “transcoding” processes. Usually, people get confused and consider these terms as synonyms, but that’s not true. Both the terms have their independent and dependent functions in the video processing technology, and you must understand the clear distinction between them. The video files cannot be...[Read More]
Over the Top (OTT) media is a type of media service that allows users to access content directly using the internet. It bypasses all mediators in the process to serve the content directly to the viewers. What makes OTT a popular and better alternative over the traditional mediums is its flexibility across gadgets, convenience, and great value for money. How OTT Differs from Traditional TV? D...[Read More]
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