Hosting & Managing Video
The Detailed Evolution of OTT Platforms Which Spans a Decade
Over the Top (OTT) media is a type of media service that allows users to access content directly using the internet. It bypasses all mediators in the process to serve the content directly to the viewers. What makes OTT a popular and better alternative over the traditional mediums is its flexibility across gadgets, convenience, and great value for money. How OTT Differs from Traditional TV? D...[Read More]
Best Video Production Strategies to Bridge the Gap Between Creativity & Data in Marketing
Video production for business is one of the crucial elements to building relationships with consumers. Advertising teams are where creative minds can collaborate and take unique approaches to attract customers and develop brand awareness. With video marketing, businesses are discovering its impact on consumers and utilizing more video content. However, technology is now making up an integral piece...[Read More]
The Top Reasons Why Your Business Should Invest in Video Marketing
According to video marketing statistics, one minute of video is worth 1.8 million words! It’s no wonder that businesses should invest in using video marketing to show off their brands and meet their business goals. Video content has become increasingly popular for users to consume online since social media sites have increased dramatically. The main reason why brands choose to use video is d...[Read More]
10 Video Marketing Trends You Need To Know in 2021
According to the WYZOwl statistics, 86 percent of businesses use videos as a tool for marketing. The report also shows that 93% of marketers believe the video to be an effective tool. The most common types of videos are – explainer videos, social media videos, videos ads, and so on. The metrics are to give you a fair idea of why we should discuss something as essential as this, or add ...[Read More]
4 Great Video Monetization Apps and Software To Consider in 2021
If you are looking to build a business around video, then the vendors featured in this article are just for you! These software apps provide platforms and tools for monetizing video content on the web, mobile and across connected TVs. From subscriptions, pay-per-view and rentals — these vendors help you print money from your videos. As always, you can find these software tools and over 500 o...[Read More]
OTT App Localization: Expanding Internationally
Over-the-top (OTT) streaming services are on the rise in the United States and internationally. The global expansion of the OTT streaming service providers proves that the need for OTT app development is also expanding. To incorporate a positive global user experience – also known as global UX – into your OTT app build, you need a basic understanding of the specific culture you are building for. W...[Read More]
Is Your Video Software Compatible with the Common Streaming Protocols?
Mobile video streaming traffic is on the rise, and as recent studies suggest, overall internet video traffic will account for 82% of internet traffic in 2022. It is for this reason it is vital to understand common streaming protocols and how to use those to create high-quality streaming experiences. Below, you will learn what they are and how each one can benefit your stream. Why Strea...[Read More]
Video Monetization: SSAI & DAI Explained
As an app developer looking to design OTT streaming platforms that easily monetize content, you have come to loathe ad-blocking software. Ad-blockers are the gatekeepers that dismiss ads that might disrupt the viewer’s experience. However, as personalized advertising replaces general-audience campaigns, avoiding these ad-blockers becomes a necessity. The solution to circumvent this software? Ad-st...[Read More]
4 Video Hosting & Management Software Tools To Consider in 2021
This week’s featured vendors solve the complex challenge of video hosting, management and delivery — the basic and often forgotten, yet needed foundation for a successful video marketing strategy. To learn more about the video marketing software featured in this video, click on the links below: Brightcove Wistia JWPlayer Dacast You can find these software tools and over 500 other online vide...[Read More]
3 Key Ways Video Can Keep Corporate Communications Alive at Home
The global pandemic has made communication for businesses more challenging. The absence of face-to-face meetings, customer visits, and industry events have created a real challenge and vacuum for corporate communications. With virtual communication and the use of online video the new normal, it’s time to embrace video and make it core to your business’s communication strategy. Integrating online ...[Read More]
5 Resources For Building Your 2021 Video Marketing Strategy at Home
Somehow 2020 ended quicker than it started, yet it seemed long and drawn out at the same time. I wonder why that was? All things considered, 2020 was a breakout year for online video. Instant demand for online video spiked through the roof, spawned from the global pandemic, priming the pumps for a huge growth year in 2021. I think it’s safe to say that Zoom was the online video hero of 2020....[Read More]
How OTT Apps Can Transform These Five Key Industries?
The growth of OTT apps is no doubt fueled by the accessibility, flexibility and cost factors that make them so appealing to a broader audience. Those who use OTT services as users would have found a wide range of content options including videos on-demand and live streams; they would have also benefited from a variety of subscription options including pay-per-view, all-in subscriptions and rentals...[Read More]