Hosting & Managing Video

Online Video Platform Comparison: JWPlayer vs Wistia vs Kaltura

Looking for an online video platform? We’ve stacked JWPlayer, Wistia, and Kaltura side-by-side to show you how they compare so you can make the right decision for your video strategy.

Are Video File Downloads Right For Your Video Strategy?

You’ve rolled out an online video strategy across your company. The marketing team is using video to drive demand, the product team has a video library that details your product, and the HR team has an internal video portal for employees. Videos across your deployment are streaming only, meaning that they can’t be downloaded or accessed offline. Videos are viewable on any device, but your sales te...[Read More]

Online Video Security Best Practices and Strategy

If you’re looking to protect your online video content and YouTube’s private video feature is not secure enough there are a number of different options for video security depending on time, budget and ongoing management. Time: How long do you want to spend putting the private video environment together? Budget: How much money do you want to spend managing authentication tied to video? Management: ...[Read More]

How To Properly Place a Video Using Embed Codes

One the most popular questions I get on a regular basis is how to properly embed a video on a website or landing page so that it looks amazing and works on mobile and tablet devices. There are a number of ways to embed a video, but web standards have changed so it’s good to follow standard best practices. You produce an amazing video, upload it to your video marketing platform and then gener...[Read More]

How Effective Is Your Video Marketing?

Hey there, what are you up to with video marketing this year? Are you integrating it more with your marketing campaigns and website? Do you have tools to manage it, connect it to your CRM and marketing automation platform? Can you measure ROI and relate viewers to generated pipeline or revenue? Is the data you are collecting from your video audience used to make better marketing decisions and info...[Read More]

How To Use Video Marketing Analytics To Grow Your Audience

Video marketing analytics are the key to understanding your audience and the effectiveness of your video marketing content. Most video marketing platforms provide analytics in the form of audience, engagement, and geographic metrics. The question is how to use them to better your business. In this article I will share a few ways to make your video marketing strategy more effective with the data yo...[Read More]

How To Organize Your Video Marketing Content

You’ve produced some really great videos. You’ve gone through the process of selecting a video marketing platform to host and manage your content. Before uploading any videos you need to organize them. Here are a few of the most common organization methods found in video marketing platforms. Categories The most common method is “categories,” which sort your videos into broad collections that are s...[Read More]

5 Ways Marketers Use Video Platforms To Drive Conversion

5 Ways Marketers Use Video Platforms To Drive Conversion A list of key features to consider when evaluating video hosting platforms. Centralize and Brand Video Content The most important first step is to centralize all video assets, build a home for the content on your website. Marketers leverage a variety of video hosting products that offer tools for centralizing video content in a single easy-t...[Read More]

Video Marketer’s Resource Bundle

With the holidays upon us it time to reflect on the year past and start planning for new beginnings, strategies and budgets. As you prepare for success in the new year you may want to consider these 10 video marketing resources as your guiding source. 1. 13 Essentials for Creating Your Next Marketing Video There’s no doubt that online video is popular these days. In fact, 59% of executives would r...[Read More]

Video Marketing Guide For Government and Public Agencies

Video marketing is not only transforming the way B2B and B2C businesses communicate, share, learn, and collaborate, but also world governments and public agencies. Global, national, and local governments, as well as NGOs are now taking advantage of online video across mobile, social, web, and soon to be home livingroom. If you are with a government or public agency looking to leverage online video...[Read More]

It’s Time To Play: Guess Which Video Player!

Ladies and gentle men, boys and girls, its time for our favorite blog game… Guess Which Video Player! In this game, we will present 4 different video player examples and you tell us in the comments section (or to yourself) the name of the video platform powering the the player. To make this a little bit easier, here is a bank of 12 video platforms from which the 4 are represented. WARNING: S...[Read More]

The Top Video Hosting Solutions For Marketo

Now that the marketing automation market is leveling off and most businesses medium and large have adopted marketing software like Marketo, there is now (more than ever) a need to integrate the types of content that move the needle. In most cases this means video. Most marketing automation platforms were built before the time of online video. So as a core content type, video was just left out, and...[Read More]