Hosting & Managing Video
Why Businesses Should Focus On YouTube SEO In 2022
In the next decade, businesses would be well-served to focus on optimizing their YouTube SEO. This is not only because of the sheer number of people who use the platform but also because of how video content is changing. Over 42.9% of global internet users access YouTube on a monthly basis, this means even if you’re using a YouTube alternative there is a large potential customer pool youR...[Read More]
Encoding vs Transcoding – How Do They Differ?
When you’re working on the video streaming process, you must have come across terms like “encoding” and “transcoding” processes. Usually, people get confused and consider these terms as synonyms, but that’s not true. Both the terms have their independent and dependent functions in the video processing technology, and you must understand the clear distinction between them. The video files cannot be...[Read More]
The 15 Best OTT Platforms To Build Your Own Streaming Service in 2022
In 2022 you need to be everywhere your audience is, including mobile and now TV. In the last couple of years alone, the move to connected TV streaming has exploded with everyone from Apple to your indi-film company creating content and streaming apps for the home. TV streaming video apps are also known as OTT or “over-the-top” services. A few years ago, OTT apps were reserved for large...[Read More]
The 17 Best Video Hosting Software Platforms For Businesses in 2022
In 2022 48% of businesses will spend their video marketing budgets on video hosting software and platforms. With video marketing exploding and smaller businesses getting into the streaming content business, the market for video hosting and live streaming platforms is on the rise. This is because of the engagement video gets as opposed to reading and article or static content like images. Businesse...[Read More]
The Top 10 Video Marketing Lessons and Courses of 2021
If you are looking for a collection of expert video marketing courses, lessons and master classes, we have got a treat for you. First off you should check out 50Wheel TV, the world’s largest collecting of video marketing tutorials, covering everything from video creation strategies to social media live streaming. With hundreds of video lessons posted to our video channel this year, its hard ...[Read More]
The Detailed Evolution of OTT Platforms Which Spans a Decade
Over the Top (OTT) media is a type of media service that allows users to access content directly using the internet. It bypasses all mediators in the process to serve the content directly to the viewers. What makes OTT a popular and better alternative over the traditional mediums is its flexibility across gadgets, convenience, and great value for money. How OTT Differs from Traditional TV? D...[Read More]
Best Video Production Strategies to Bridge the Gap Between Creativity & Data in Marketing
Video production for business is one of the crucial elements to building relationships with consumers. Advertising teams are where creative minds can collaborate and take unique approaches to attract customers and develop brand awareness. With video marketing, businesses are discovering its impact on consumers and utilizing more video content. However, technology is now making up an integral piece...[Read More]
The Top Reasons Why Your Business Should Invest in Video Marketing
According to video marketing statistics, one minute of video is worth 1.8 million words! It’s no wonder that businesses should invest in using video marketing to show off their brands and meet their business goals. Video content has become increasingly popular for users to consume online since social media sites have increased dramatically. The main reason why brands choose to use video is d...[Read More]
10 Video Marketing Trends You Need To Know in 2021
According to the WYZOwl statistics, 86 percent of businesses use videos as a tool for marketing. The report also shows that 93% of marketers believe the video to be an effective tool. The most common types of videos are – explainer videos, social media videos, videos ads, and so on. The metrics are to give you a fair idea of why we should discuss something as essential as this, or add ...[Read More]
4 Great Video Monetization Apps and Software To Consider in 2021
If you are looking to build a business around video, then the vendors featured in this article are just for you! These software apps provide platforms and tools for monetizing video content on the web, mobile and across connected TVs. From subscriptions, pay-per-view and rentals — these vendors help you print money from your videos. As always, you can find these software tools and over 500 o...[Read More]
OTT App Localization: Expanding Internationally
Over-the-top (OTT) streaming services are on the rise in the United States and internationally. The global expansion of the OTT streaming service providers proves that the need for OTT app development is also expanding. To incorporate a positive global user experience – also known as global UX – into your OTT app build, you need a basic understanding of the specific culture you are building for. W...[Read More]
Is Your Video Software Compatible with the Common Streaming Protocols?
Mobile video streaming traffic is on the rise, and as recent studies suggest, overall internet video traffic will account for 82% of internet traffic in 2022. It is for this reason it is vital to understand common streaming protocols and how to use those to create high-quality streaming experiences. Below, you will learn what they are and how each one can benefit your stream. Why Strea...[Read More]