video monetization

7 Video Platforms To Help Launch Your OTT Subscription Service

If your brand depends on video to drive sales or video content is your product then you MUST make sure you have video experiences across all screens including next generation TVs. The timing has never been better to use video to engage audiences outside of YouTube and Facebook by creating video apps. Research shows that subscription OTT video service viewers will rise to 170.1 million or 51.7% of ...[Read More]

How to Build a Subscription Video Platform?

For a decade, the dominance of cable companies has subsided. People are receptive to watch videos through online video streaming platforms. High-speed internet availability and access to premium video on demand services are pushing the growth needle in video streaming market. All these factors have propelled online video streaming to become a modern-day phenomenon. If there was ever a better time ...[Read More]

Video Marketing Success Ingredient: High Value Content

It goes without saying that the foundation of a successful video subscription offering is high value content. Your video content is your product. For you to stand out and earn subscribers, you have to provide value to your audience. (Read the first post in this blog series here.) Of the four components of a video subscription offering, this is the one where technology can help you the least. Your ...[Read More]

How To Launch a Video Subscription Offering

Video subscription offerings are growing tremendously. Subject matter experts and organizations are creating new revenue streams by sharing expertise, skill development, training and other high value information via online video. Over the last five years, we’ve seen organizations of all sizes create new offerings or transition a DVD-based video business to an online version. Online video technology...[Read More]