Hosting & Managing Video
Revenue-Building Opportunities With Multiscreen Video
There has been rapid growth of mobile video consumption and the proliferation of premium, live and long-form video on more screens. The need is bigger than ever for content providers to take advantage of new forms of big data analytics and audience measurement to better understand online audience behavior, help guide content strategies and maximize revenue. As faster wireless networks are built ar...[Read More]
Top Metrics For Video ROI Are Engagement & Conversion
In a new study from the Content Marketing Institute, MarketingProfs, sponsored by Brightcove, reports that B2B marketers are looking to drive stronger results, focusing specifically on engagement and conversion. For some further insight, the Brightcove research shows that 69% of B2B marketers rank creating more engaging/higher-quality content as their top initiative, with better website conversion...[Read More]
Vidyard Launches User Generated Content Creation Studio
Vidyard introduces a new solution for creating videos with screen captures and voice overs and then tracking the results. Taking advantage of the user generated video content revolution (UGC), Vidyard Studio gives marketers the ability to turn their existing presentations into videos. Integrations with marketing automation platforms and sharing tools, makes it super easy to deliver the videos with...[Read More]
Video Heatmaps for Visual Analysis of Video Viewers
Wistia, a web video marketing and sales application, offers Video Heatmaps, a visual display that highlights how an individual viewer watches a video. Wistia Heatmaps gives sales and marketing teams the advantage of knowing at a glance which prospects are most promising given their video viewing behavior and level of interest. “People don’t waste time watching videos they’re not ...[Read More]
How to embed a Wistia Video on Your Website
Watch this user generated review on how to embed a Wistia video on your website.
Comparing The YouTube Player vs Wistia Video Player
Watch this user generated comparison of YouTube vs Wistia.