Wistia, a web video marketing and sales application, offers Video Heatmaps, a visual display that highlights how an individual viewer watches a video.
Wistia Heatmaps gives sales and marketing teams the advantage of knowing at a glance which prospects are most promising given their video viewing behavior and level of interest.
“People don’t waste time watching videos they’re not interested in, so being able to quickly see who’s watching your video and who’s not is hugely important,” said Wistia CEO Chris Savage. “Video Heatmaps give your marketing and sales teams a very visual way to score leads. You’ll know immediately who to call next.”
Watch a short video and give Wistia and video heatmaps a try: http://wistia.com/product/tracking
Wistia gives marketers the power to track and analyze web video viewers including the ability to measure each individual’s video viewing session, their location, organization and IP address.
Here is a real live example of how a Wistia customer uses heat mapping:
Robotics Manufacturer Kiva Systems
Kiva’s approach to warehouse distribution and order fulfillment uses hundreds of mobile robots that bring inventory pods directly to workers, allowing fast access to all inventory items. Kiva turned to Wistia’s hosted video sharing service as a sales tool to show prospects exactly how customers like Staples and Zappos use Kiva to accelerate order fulfillment.
Kiva’s application of Wistia was made to order, saving the time and money previously required to make hundreds of unique DVDs and mail them to prospects.
With Wistia, each Kiva sales rep chooses pertinent videos from a library and sends the prospect a link.
Wistia’s video analytics let the Kiva sales team track key data on who was watching their promotional footage. The result was a dramatic cut in the sales cycle.
To learn more about Wistia visit their HUB PAGE.
