According to video marketing statistics, one minute of video is worth 1.8 million words! It’s no wonder that businesses should invest in using video marketing to show off their brands and meet their business goals. Video content has become increasingly popular for users to consume online since social media sites have increased dramatically.
The main reason why brands choose to use video is due to the fact that it informs their audience with a more compelling appeal. The video can easily connect with the members of your business audience by capturing and maintaining their attention long enough to create a lasting, memorable impression. Video marketing is generally categorized under effective forms of advertising.
What is Video Marketing?
This is a form of marketing that uses short video clips to market products and services or even promote the brand itself. This includes promotional videos for websites, product demonstrations, and explainer videos. Video marketing can be done in many ways, but one thing that’s undeniable about it is that it has helped brands drive up their conversion rates and sales.
Video marketing is in demand now because it creates a higher degree of engagement with the consumers. According to Yalantis.com, 90% of people are likely to share videos they find interesting or entertaining. Moreover, 85% of visual material that people access every day is said to be video content.
The usage of video marketing has continued to grow with time due to the fact that it helps businesses reach broader masses of people and at a much faster rate. Businesses can easily achieve their marketing goals by creating short, compelling videos for their clients and then distributing them via social media or email marketing.
How to Identify if Video Marketing Works for Your Business
Businesses need to consider several factors before deciding upon if Video Marketing is worth their while. Here are the top factors that can help businesses determine whether it’s a good investment or not:
1) Budget
If the company is planning on producing its videos, there might be an initial budget needed, but persistence pays off. This means they will need to determine how much they want to invest to reach their desired video marketing goals.
2) Audience
They should analyze the audience and demographics of the group of people that they are planning on targeting with the help of this form of advertising. If they fail to do this, they may run into a situation where there is a mismatch between their target market and the video they produce or release.
3) Goals
It’s essential to have an idea of how much viewership they are planning on receiving. Businesses can do so by defining specific goals or objectives that should be met when using video marketing as a way to advertise products and services.
4) Time Frame
Companies need to understand the time frame they are looking for to achieve their goals within a month or more. Video Marketing can be done on a large scale and is relatively inexpensive, but it’s not always successful. They should also consider if this is something that their audience wants to see or hear before investing money into its production.
5) Technology
It is necessary to ensure that their video is produced efficiently for their audience to access. If it’s too hard for them to view low-quality videos, they will most likely feel like it wasn’t worth their time. This could also have a negative effect on their brand and how people look at it overall.
Top Reasons Why Businesses Should Invest in Video Marketing
There are several reasons a business should take advantage of video marketing. We have listed some of the top benefits here:
1) Time Saving
Video marketing is considered a time saver because it allows a business to reach more people at one time and in a quick manner via social media or email marketing solutions. If they are able to create compelling videos, then their audience will be more likely to engage with their brand.
2) Builds Customer Trust Easily
This is like having a window into their brand that allows people to get to know them better. This can be beneficial, especially if they are trying to establish trust with new customers.
3) Captures Attention
Video Marketing offers the opportunity for potential clients or customers who come across a business’s videos on platforms like YouTube the chance to engage with their brand. When their content is appealing enough, it will capture the viewers’ attention, who will be more likely to do business with them later down the road.
4) Boosts Conversion and Sales
Businesses can use this form of advertising in different marketing endeavors such as building brand awareness, attracting new customers, and generating more leads. Other forms of video marketing include measuring the success or failure of a product launch, customer support videos, or training videos. Businesses simply need to determine where they want to use it and then put their strategy into play.
5) Connects Customers on a Personal Level
Videos allow a business to draw attention and connect on a personal level with customers. A video can be used as a promotional tool that people will relate to since they see it as an extension of their brand. This is essential for those who want their audiences to feel like they are part of something bigger than themselves.
6) Motivates
Video Marketing doesn’t have to be used to sell a product or service. Some companies use motivational videos for internal processes and team-building, amongst other things. This can motivate employees who see their work in action and make them even more productive at work.
7) Gives Business Development Ideas
Video marketing can give ideas on how specific projects should be done. It can also show customers what does and doesn’t work when it comes to a particular product or service. People want to see the production or idea of something in motion before making a purchase. This is essential no matter what kind of business.
8) Helps Businesses Attract Better Employees
Investing in Video marketing can help businesses attract better employees because different video formats explain the company’s goals and vision. This allows employees to see what they’re getting themselves into, which will ultimately help them make a decision about whether or not they want to work at the business.
9) Development of Creative Outlets
Video marketing can be used as a creative outlet for business owners. The creative process allows them to set their standards and allows others to see the vision. If a business intends to achieve something big or when it comes to a business idea, it will help them achieve their goals and overcome the challenges they may come across.
The Future Trends of Video Marketing
In the future, as technology continues to advance, there will be more emphasis on augmented reality (AR) for video marketing. AR basically makes it possible for people to see digital elements superimposed over a real-world setting, and when they combine this with video, they can get some exciting results. This trend has already made its way into video games thanks to Pokémon Go and others like it.
Video streaming is also a trend that’s worth mentioning because of the massive following it has already accumulated. It’s basically the opposite of downloading video content onto your computer since you’re streaming HD quality audio or videos sent over the internet for instant viewing. This medium will likely extend its reach to mobile devices as well, and it’s already taking off in the world of television.
Interactive video is another trend that’s gaining recognition in the marketing industry. This type of technology allows viewers to choose different options for how they want to engage with videos, so there are more ways for them to enjoy the content available online. It’s like being able to direct a movie or TV show.
Video marketing is the future of any type of business. It’s a very powerful medium that can help you reach your audience right away. It has proven time and again to be an effective way to attract more customers, boost sales, build brand awareness, or even secure jobs if appropriately used. The key to having a great video marketing strategy is knowing your target demographic and best reaching out to them.
Businesses can learn more about their target audience by using the available data through services like Google Analytics or some other type of analytics software so they can see where people are coming from, who they are, and what their interests might be.
