research
The State of Video Marketing in 2022
What’s going on with Video Marketing in 2022? How are businesses using video, where are they making their investments and how does this impact the overall market? It’s time to release the results of our annual consumer study aimed at global businesses and how they use and spend on online video. For this study, we spent the last 6 months surveying video marketers, digital technologists ...[Read More]
The State of Video Marketing in 2021: Full Report With Statistics
In 2020 the world changed forever with the global pandemic, with that change online video exploded as a primary means of communication and brand engagement. Now in 2021, we’re seeing continued growth from video viewers and video marketers alike — video marketing is the focus of the year. 50Wheel recently ran a consumer study looking to better understand the market’s plans for video this year. The ...[Read More]
A Guide to Video SEO in 2021
Video has become an essential part of marketing (check out some crucial video marketing statistics here). Getting your video created is one thing, having it ranked on search engines in another challenge. Having videos that rank well on search engines can help maximize the reach of your videos which means more potential viewers. This article covers the best Video SEO practices in 2021. Google algor...[Read More]
The State of Online Video Distribution in 2020
50Wheel recently ran a survey across our web properties asking users about how they currently distribute video in 2020. What we wanted to find out is what distribution channels are businesses utilizing, what content are they sharing across those channels and where and how are they finding success? Those questions were answered by thousands 50Wheel users in the months of May and June 2020 via our i...[Read More]
The State of Video Content Creation and Content Marketing in 2020
This year has been quite exciting so far to say the least. The impact of COVID-19 has shattered all of our plans for the year both personal and professional. In fact, most businesses are having to rewrite their goals and projections for the remainder of 2020. Given all this global flux, where do businesses stand with video content creation? Specifically, what types of videos are businesses plannin...[Read More]
The Top Online Video Software Research Reports To Reference in 2019
If you are researching online video software and need good solid, reputable reports and data, we have you covered. Below are the top online video software research reports as of Q4 2018. 1. Personalized Video Creates Better Customer Service Experiences 2. Gartner’s 2018 Magic Quadrant for Enterprise Video Content Management 3. The State of Video in Education 2018 4. The State of Video in the Enter...[Read More]
The Top Social Video Marketing Stats and Trends of 2018
Its no surprise that social media engagement is the number one reason why marketers created video in 2018. Marketers created 2 videos a month and shared them across the top 3 platforms Facebook, YouTube and Instagram. And the results have been rewarding too, with 88% of marketers satisfied with their ROI they’ve seen with social video, 93% of those have actually landed a new customer via soc...[Read More]
The Top Video Marketing Research Reports From 2016
With the year coming to a wrap, there is no better time than now to start planning for 2017. This quick and helpful post outlines the top 5 sources from video marketing and online video research available on the web. Find below published reports from Forrester, Gartner, Content Marketing Institute, IAB, and more. 1 – The Forrester Wave™: Online Video Platforms For Sales And Marketing, Q4 201...[Read More]