Case Studies

When Do You Need Paid Video Distribution & How To Use It?

Marketing to expand and reach the right audience for your business or brand requires a lot of upfront work and effort put into creating posts and blogs across social media platforms, websites, and of course, video channels. Therefore, video distribution is one of the more vital aspects of marketing for your business and should play an integral part in your strategy.   Videos can present ...[Read More]

A Guide to Video SEO in 2021

Video has become an essential part of marketing (check out some crucial video marketing statistics here). Getting your video created is one thing, having it ranked on search engines in another challenge. Having videos that rank well on search engines can help maximize the reach of your videos which means more potential viewers. This article covers the best Video SEO practices in 2021. Google algor...[Read More]

The Ultimate Skincare Guide for Remote Employees

As a remote worker, your days are full of video calls and Zoom meetings. At the end of the workday, you’re too exhausted to think about things like skin care but maybe you should. Stress, lack of sleep, and excessive screen time can wreak havoc on your skin and accelerate the process of aging. The good news is daily skincare doesn’t need to be complicated. In fact, all it takes is a few minutes in...[Read More]

3 Creative Short Video Ideas to Boost Customer Loyalty

There is no doubt that video marketing is here to stay. Companies keep increasing their video budgets, hoping that videos can help them boost brand awareness and recognition.  However, video can do more than that. One of the perks of running a consistent video marketing strategy is higher customer loyalty. Consumers love when they can extract something useful from the content produced by thei...[Read More]

Customer Video Testimonial Software Buyer’s Guide

We’re excited for this week’s featured vendors, as they all solve the unique challenge of soliciting and collecting customer testimonials and feedback. These tools enable your customers to tell their stories about your brand in as little steps as possible, providing a superior, hassle free experience. This week we are taking a look at: ThankView Vocal Video Gratavid Plotto You can find these...[Read More]

The State of Video Content Creation and Content Marketing in 2020

This year has been quite exciting so far to say the least. The impact of COVID-19 has shattered all of our plans for the year both personal and professional. In fact, most businesses are having to rewrite their goals and projections for the remainder of 2020. Given all this global flux, where do businesses stand with video content creation? Specifically, what types of videos are businesses plannin...[Read More]

How Hawaiian Airlines Uses Video Marketing To Drive Bookings

If you take a look at most airline video content out across the web on social channels and websites you’ll notice that videos have been created for advertising purposes, focusing primarily on generating brand awareness and search advertising. There must be a reason why this type of content, aimed high in the sales funnel, works so well. What’s the secret sauce? Why awareness video cont...[Read More]