The power of video can do wonders for ecommerce sales. In fact including video on your product pages to enrich the experience will contribute to an over 40% increase in organic search engine traffic and an uplift of 80% of time onsite. Your buyers will be more engaged and spend more money with your brand. Videos on product pages can drive on average 2x conversion and 2x spend according to 50Wheel research.
Depending on your ecommerce needs there are a variety of video solutions available including simple video hosting and embedding, making it easy to place videos on your existing pages. Also available are solutions and tools that make it easy to sell items directly within your videos. This post covers the top 5 free video ecommrce tools that you can implement immediately to increase sales and drive more revenue.
1 – Inviid
Inviid makes it easy to take any video hosted on YouTube and tag products within it. Video viewers can then click on a tagged product and complete a checkout and purchase right from the video player. Integrates with ecommerce systems likes Shopify.
Adventr provides marketers with an interactive video platform to design, distribute, and analyze interactive, viewer-driven, video content.
H5P is an open source tool that makes it easy to create, share and reuse HTML5 content and applications. H5P enables marketers to create rich, interactive web experiences efficiently. Add interactive multiple choice quiz questions, fill in the blank questions, pop-up text and other types of interactions easily to videos.
Spotful is a video platform providing interactive video storytelling tools including editable slides, maps, button and various types of interactive spots that can easily be placed on the video for enrichment.
WIREWAX is an interactive video platform, empowering users to add clickable hotspots, or ‘tags’, to any moving person or object in video. With up to 9x conversion in-video than onsite, these tags encourage viewers to explore extra content, opportunities to buy or help create immersive experiences.