video analytics

3 Simple Ways To Measure Video Marketing ROI

The stats show that over 90% of digital marketers have successfully incorporated video as a key component in the marketing mix. With that said, one thing remains the same, the need to prove ROI is still relevant and we’re constantly searching for answers. Marketers seem to vary on the definition of ROI and in most cases video initiatives fail because lack of a clear agreement on business obj...[Read More]

Everything You Need To Know About Online Video Analytics

Making sense of online video analytics can be an overwhelming task given the amount of data that video provides us today. In this article we attempt to simplify video analytics by surfacing the most important reporting metrics across common use cases. Baseline and general video measurement metrics across all use cases Internal use cases and related metrics External use cases and related metrics Ba...[Read More]

The Top 50 Video Marketing Statistics of 2018

Video has now become crucial for communications on all levels of business including marketing, internal communications, and sales and support. Here are 50 video marketing statistics to support your 2018 online video strategy and to help prove your investment in video. General Video Statistics Worth Noting The value of a one-minute video is 1.8 million words (Video Brewery). The average user spends...[Read More]

How To Use Video Marketing Analytics To Grow Your Audience

Video marketing analytics are the key to understanding your audience and the effectiveness of your video marketing content. Most video marketing platforms provide analytics in the form of audience, engagement, and geographic metrics. The question is how to use them to better your business. In this article I will share a few ways to make your video marketing strategy more effective with the data yo...[Read More]