What To Budget For a Video Marketing Team at Your Company

What To Budget For a Video Marketing Team at Your Company

Looking to build out a video marketing team at your company and researching budgets and related costs? You’ve come to the right place.  The average salary rate of the video marketing team members will depend greatly on location, but the national averages for these full-time video marketing roles, are:

  • Videographer: $51,000/annually.
  • Video Editor: $52,000/annually
  • Video Content Marketing Manager: $74,000/annually
  • Demand Gen Manager: $102,000/annually

Once you have budget approved make sure to clearly outline how each role will be expected to contribute to the success of video, video creation and campaign implementation so that it may become an optimized process. In most cases video marketing will be more cost effective hiring a team in-house vs using agencies. Smaller organizations may find that it’s easier to outsource everything. Either way its important to make sure your video marketing strategy’s ROI matches the cost of the team. Can you prove positive ROI? 




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