When it comes to any aspect of marketing A/B testing a key component for knowing what works and doesn’t. Today the same rules can be applied to online video and video marketing as they do with other web content. There are a number of ways marketers can A/B test videos, here are some ideas around A/B testing worth exploring: Try different video titles, this simple change can help determine which ti...[Read More]
Here are 4 video tools to help your sales team close more deals, welcome to video for sales. These selected tools are designed for individual sales professionals and teams looking to include video in outgoing messaging and emails. This category of video is becoming increasingly important as Forbes reported in 2013. 65% of executives that watched a video visited a vendor’s website right after...[Read More]
When it comes to implementing video across your organization, you’ll most likely be managing video that’s public facing, generally for marketing purposes, and also sensitive content destined for a controlled authenticated audience. There are a number of technology options and methods to protect video content, this post covers what we would consider to be the most scalable and easy to use, Single S...[Read More]
Welcome to November’s edition of What’s New. This month brings more interactive video resources. See our Interactive Video Platform Buyer’s Guide and The Top 10 Free Interactive Video Tools below. You’ll also find our newest software category: Video For Sales quite interesting. Visit the website to learn how you can easily record and upload videos to be included in personal...[Read More]
In this short yet powerful article you will find a list of the top 10 free interactive video tools available for marketers. The software solutions assembled in this post are 100% free and can be configured and setup in minutes. If you are looking to enrich your videos with call-to-actions, tags, ecommerce and learning experiences, you have come to the right place. Now, onto the list. WIREWAX is an...[Read More]
The video marketing landscape is quickly evolving and interactive video is at the center of it. In October we’ll be delivering new profiles and reviews on a number of interactive video software solutions along with an interactive video buyer’s guide. Stay tuned for the guide and check out the other happenings and solutions below. Are You a Video Marketing Master? Take our 1 minute asse...[Read More]
Get a detailed feature comparison of SnapApp vs HapYak vs Adways. See how these three solutions stack up against each other and get a clear idea which one is right for you. To get started use the chart below.
Complete this 1-minute assessment to see how you stack up against other video marketers. What level are you at? Provide your email address below and we’ll send more tips and tricks on how you can improve your video marketing strategy.
Video personalization is a high performing content strategy that marketers will leverage to drive more meaningful engagements and journeys with prospects and customers. There are 5 steps involved with creating a personalized video, the infographic below outlines them. The Audience | Determine which contacts are the targets that will receive the personalized video and the context in which they shou...[Read More]
10 Secrets For Video Marketing Success Here are 10 insider secrets for video marketing success. Of course success means something different to us all, but following these tips will lead you and the path to measurable video marketing return. Educate The Audience Videos are a great way to educate your market on your products, services and convert prospects to customers. Provide a value add in each v...[Read More]
Looking for Vidyard alternatives? Look no further, here are 5 other amazing video marketing platforms your company can compare to Vidyard. Click on the list below to get started. 5 Vidyard Alternatives Looking for Vidyard alternatives? Look no further, here are 5 other amazing video marketing platforms your company can compare to Vidyard. Click on the list below to get started. Brightcove Brightco...[Read More]
Here are 4 free video email templates that marketers can download right now and use to drive real results in their campaigns. 4 Free Video Email Templates Here are 4 examples of free video email templates that marketers can use to drive real results with their campaigns. You can download each template by clicking on the links in each template’s description. Wistia’s Free Email Template...[Read More]