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The Detailed Evolution of OTT Platforms Which Spans a Decade

Over the Top (OTT) media is a type of media service that allows users to access content directly using the internet. It bypasses all mediators in the process to serve the content directly to the viewers. What makes OTT a popular and better alternative over the traditional mediums is its flexibility across gadgets, convenience, and great value for money.  How OTT Differs from Traditional TV? D...[Read More]

Best Video Production Strategies to Bridge the Gap Between Creativity & Data in Marketing

Video production for business is one of the crucial elements to building relationships with consumers. Advertising teams are where creative minds can collaborate and take unique approaches to attract customers and develop brand awareness. With video marketing, businesses are discovering its impact on consumers and utilizing more video content. However, technology is now making up an integral piece...[Read More]

The Top Reasons Why Your Business Should Invest in Video Marketing

According to video marketing statistics, one minute of video is worth 1.8 million words! It’s no wonder that businesses should invest in using video marketing to show off their brands and meet their business goals. Video content has become increasingly popular for users to consume online since social media sites have increased dramatically. The main reason why brands choose to use video is d...[Read More]

10 Video Marketing Trends You Need To Know in 2021

According to the WYZOwl statistics, 86 percent of businesses use videos as a tool for marketing. The report also shows that 93% of marketers believe the video to be an effective tool. The most common types of videos are –  explainer videos, social media videos, videos ads, and so on. The metrics are to give you a fair idea of why we should discuss something as essential as this, or add ...[Read More]

Why Video Marketing Is Important and How It Can ‘Wake up’ Your Customers

The question in the title can be composed differently – What can video marketing do for your business? A picture speaks a thousand words, and a video so many more but measured in milliseconds. Specifically, one minute of video is worth 1.8 million words. The secret of video marketing lies in that – in the extraordinary power that video material has on social networks. However, don̵...[Read More]

When Do You Need Paid Video Distribution & How To Use It?

Marketing to expand and reach the right audience for your business or brand requires a lot of upfront work and effort put into creating posts and blogs across social media platforms, websites, and of course, video channels. Therefore, video distribution is one of the more vital aspects of marketing for your business and should play an integral part in your strategy.   Videos can present ...[Read More]

10 Best YouTube Alternatives For Hosting Video in 2021

It’s 2021 and while YouTube is the most popular video platform in the world, it now is clear that there are a number of restrictions that are making digital marketers and content makers alike look for alternatives. Whether you are looking for a non-branded video player without ads, or the ability to publish content that would be deemed ‘not acceptable’ to YouTube and their guidel...[Read More]

The Key Things To Consider When Evaluating Interactive Video Software

Businesses are searching for ways to better engage with their customers, employees and partners while balancing the new norm. Whether it’s video meetings (Zoom) or recorded employee onboarding and product videos, brands are making the investment in their digital experiences. Businesses that are mature in their use of online video are now searching for ways to get more from their investment. ...[Read More]

5 Top Rated Video Apps For Shopify Stores in 2021

Online video has proven to increase conversion on the web, especially when paired with ecommerce and web store experiences. This article focuses on web stores built on Shopify. If you’ve chosen Shopify to manage your store, it is now easier than ever to add video to your commerce experiences From product video creation, video galleries, video player presentation, live streaming and more, the...[Read More]

The Top Tips for Making Your Live Streams Effective in 2021

Few types of content, if any, are more engaging than a live stream. When you go live, you can interact with your audience in real-time. This two-way communication is the perfect opportunity to solidify your customer relationships and bring value to your audience. But live streaming isn’t always effortless. You can’t edit out the blunders, which means you need to proactively prevent issues before y...[Read More]

The State of Video Marketing in 2021: Full Report With Statistics

In 2020 the world changed forever with the global pandemic, with that change online video exploded as a primary means of communication and brand engagement. Now in 2021, we’re seeing continued growth from video viewers and video marketers alike — video marketing is the focus of the year. 50Wheel recently ran a consumer study looking to better understand the market’s plans for video this year. The ...[Read More]

Definition: What Exactly is Video Making Software in 2021?

In 2021 there are literally thousands of tools for creating professional looking video online. These video making apps are all focused around the idea of creating and editing professional quality videos quickly without downloading any software or requiring previous production skills. Web-based video making software generally leverages built-in templates which include: stock photos, videos, music a...[Read More]