Demystifying Video: The Ultimate Guide To Business Video Strategy

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About the guide

We believe video is the most powerful communications medium. Used properly, video can transform communities, share new ideas at lightning speed, and drive immediate action from viewers.

However, video is also the most complicated medium. From production and editing, to distribution and driving engagement, to analytics and reconciliation, the demands of the video process lifecycle are daunting.

Over the last ten years,  we have had the privilege of working with the world’s leading companies and organizations to raise the bar for business video and enable them to use video to power critical sales, marketing and training infrastructure.

What we’ve learned together, is that the most successful video initiatives start with the goal in mind and build in the measurement needed to analyze a video strategy’s ROI metrics.

We wrote this book to share these lessons with you and demystify business video once and for all.

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