guide
How To Build Video Campaigns That Accelerate Nurturing
Video Marketing has proven to accelerate the buyer journey and provide sales with deep insights into contact engagement, driving more meaningful discussions and ultimately more revenue. In this short blog post we will look at what is known as Accelerator Campaigns. Accelerator campaigns are designed to move leads along the buying cycle faster by providing relevant touch points and nudges at the ri...[Read More]
How To Properly Place a Video Using Embed Codes
One the most popular questions I get on a regular basis is how to properly embed a video on a website or landing page so that it looks amazing and works on mobile and tablet devices. There are a number of ways to embed a video, but web standards have changed so it’s good to follow standard best practices. You produce an amazing video, upload it to your video marketing platform and then gener...[Read More]
4 Video and Marketing Automation eBooks
Content marketing has traditionally been centered around static content like ebooks, white papers, case studies, blog posts, etc. These assets are great, but they provide little insight on how contacts are engaging with the content and how that impacts revenue. Like which paragraph from a blog post was most popular, and what chapter in the ebook was most read. Video provides a complete digital pro...[Read More]
Video Marketer’s Resource Bundle
With the holidays upon us it time to reflect on the year past and start planning for new beginnings, strategies and budgets. As you prepare for success in the new year you may want to consider these 10 video marketing resources as your guiding source. 1. 13 Essentials for Creating Your Next Marketing Video There’s no doubt that online video is popular these days. In fact, 59% of executives would r...[Read More]
How To Generate Measurable Video Marketing ROI
If you’re a content marketer managing a digital strategy at some point you will be tasked with creating a video plan that pulls valuable videos into a coherent marketing strategy that will need to increase your company’s visibility and generate new business revenue. Online video technology for pulling off feat must include capabilities and integrations that touch marketing automation and CRM syste...[Read More]
How To Take Your Video Marketing Mobile
To truly master video marketing you need to make sure you have successful viewer experiences across all major devices and home office configurations. In the past this was not necessary, but today mobile adoption has grown to consume 25% of all global internet traffic, so there is no question that your marketing team should be considering video viewing experiences across screens. And, if you are go...[Read More]
How To Build a Video Nurture Strategy
Once you have established email nurture programs you can then look at bringing video into your emails and messaging to help increase the effectiveness of your campaigns. To learn more about the basics of integrating video with your marketing automation platform read our article about connecting video to marketing automation. Before you set off and start designing a video nurture program you need t...[Read More]
2015 Online Video Platform Buyer’s Guide
Welcome to the very first and annual 50Wheel online video platform and video marketing platform buyer’s guide. The guide recommends 14 different video solutions in 4 categories, including: Video Hosting and Video Players, Video Marketing and Analytics, Video Learning and Training, and YouTube Tools. Get detailed comparisons directly from our team of experts so you know before you start plann...[Read More]
Top 40 Online Video Hosting Sites of 2014
The year is coming to an end and the preliminary numbers are in. We saw huge adoption growth in online video sites in general as consumers and businesses produced more content. Thanks to mobile devices with cameras, lower costs and technology have minimized the barrier to content production and video marketing. Businesses produced more video and demand for premium video solutions increased. Althou...[Read More]
5 Things To Consider When Looking For Video Marketing Software
As you start your journey to find the perfect video marketing technology for your business you will want to keep in mind these 5 points, which will most definitely help you along the way. With the concept of video marketing being somewhat new (mainly for small businesses), its good to know what a good starting point looks like and that is what this article will give you. We love presenting article...[Read More]
Best Video Hosting Platforms For Small Businesses
If you are a small to medium sized business looking for a solution other than YouTube, there are plenty of options available. But before you embark on this journey, you need to first map out your goals and what you really want to achieve with video, which will help narrow down the type of solution that is right for you. Here are 5 questions to ask yourself designed to help you self identify —...[Read More]