The year is coming to an end and the preliminary numbers are in. We saw huge adoption growth in online video sites in general as consumers and businesses produced more content. Thanks to mobile devices with cameras, lower costs and technology have minimized the barrier to content production and video marketing. Businesses produced more video and demand for premium video solutions increased.
Although we do not have the final numbers in from the analysts, we were able to leverage Datanyze to pull a tally of online video player deployment numbers by provider and rank them. To be clear, these numbers are derived from a service that scans web to find related code on web domains, so take the data with a average for each provider. In some cases the videos tracked are not a single customer but every domain where a video player is shared or embedded. With all this aside, we present to you some really neat data that provides insight into which online video providers are dominating, and who to look out for coming into the new year.
Leading the pack is YouTube (an obvious one) with 70.8% of the online video player deployments. Because the solution is free and YouTube is considered the second most popular search site behind Google, you can clearly see how YouTube naturally fits into the number one spot.
Following not so closely behind YouTube is Vimeo, which offers premium video toolsets aimed at businesses as well as free plans similar to YouTube, although the business model is a whole lot different. Vimeo owns 12.3% of the online video player deployments on the web. The gap between the two top solutions is very dramatic, but gives you a good idea of the market.
Behind Vimeo is are three open source video player technologies, that are offered under an unpaid license, but require experience with technical video hosting infrastructure and self hosting techniques to launch and maintain.
JW Player is a ways behind the pack leaders but takes 4.6% of the video player deployments on the web. JW Player is definitely one of the top open source solutions available, and have proven their technology as a mainstay in the market for some time.
Flowplayer and iPlayer are great open source solutions and trail JW player closely behind — since these solutions are so similar, its hard to point out the individual differences between platforms.
Now that we have covered the top 5 solutions, let’s move on to the next 10 and we’ll point out key platform providers along the way.
Next down on the list are a number of what we would consider high-growth video marketing companies, two of which have pioneered the industry and others key to making online video available to businesses of all sizes. Ooyala for example, one of the largest premium video providers, the company has been around since 2006 and major media companies and global brands use their software to power video on their websites. The same goes with Brightcove and Kaltura.
Kaltura is focused primarily on the enterprise and education markets, with toolsets around learning, subscriptions and interactivity.
VideoJS is an open source project out of Zencoder, a company purchased by Brightcove. VideoJS’s technology is used by companies world-wide, to power HTML5 video players. Some vendors have chosen to use the VideoJS framework as a basis for their entire video player platform. Flowplayer Commercial is a paid licensed version of the Flowplayer which was mentioned above.
Dailymotion and BlipTV are both very similar to YouTube in model, but popular in Europe. Viddler is another “early on the scene” video hosting provider and delivers basic video player hosting with support for subscription payments and multi-languge.
These are examples of some of the top providers on the list ranked in order, to see the vendor list and ranking in it’s entirety — go to Dataynze.