guide
The Best Video Platforms For Product Marketing and Ecommerce
Product marketers looking for an easy way to publish product videos on pages and ecommerce websites, look no further. Here are the top video platforms for product marketing. 1 – Brightcove Brightcove provides the leading video marketing platform as verified by Gartner and Forrester. Brightcove’s Video Marketing Suite product gives marketers the tools they need to easily place product videos ...[Read More]
Shoppable Video Vendor Comparison: TVPage vs Liveclicker vs Brightcove
Today interactive video makes it easy to provide buyers with in-video shopping experiences. Imagine watching a video online and seeing items featured in the video become ‘click-able,’ you click on those hot spots and a product brief appears in the video. You then add the item to a shopping cart – that’s shoppable video. Below we stack three video solutions that can make you...[Read More]
The Best Online Video Platforms To Look at In 2017
From content creation to video hosting, analytics, interactive video, video for sales platforms, and YouTube tools — what systems are plugged into your video marketing stack? 50Wheel spent the last year researching the online video platform market and below is a link to detailed online video platform buyer’s guide that reviews the best online video platforms for marketers available in ...[Read More]
How To Add Call To Actions To Videos On Your Website
Video is the hottest new conversion tool and marketers are jumping all over it. With so much information available about interactive video, specifically related to YouTube, we figured we would write a post focused on making videos on your website interactive. First let’s define what we mean by call-to-actions and interactive video. There are a number of different types of interactive video CTAs, t...[Read More]
The Top Video Marketing Research Reports From 2016
With the year coming to a wrap, there is no better time than now to start planning for 2017. This quick and helpful post outlines the top 5 sources from video marketing and online video research available on the web. Find below published reports from Forrester, Gartner, Content Marketing Institute, IAB, and more. 1 – The Forrester Wave™: Online Video Platforms For Sales And Marketing, Q4 201...[Read More]
Getting Started With Mobile Video Creation For Sales
When it comes to increasing engagement with your outbound sales prospecting emails there is no better tool than video and most convenient for sales reps is to be able to manage that communication via a mobile device. Today it has become incredibly easy for anyone with a mobile phone to record and send videos on the go thanks to a number of mobile apps designed for recording, editing, enhancing, di...[Read More]
The Top Video Marketing Stats From 2016
With the year almost coming to a wrap, its time to reflect back on what we learned this year from marketers using video effectively around the world. This infographic from insivia.com provides a quick overview of how video has impacted marketing this year.
What’s The Importance of Single Sign-On In Your Online Video Strategy?
When it comes to implementing video across your organization, you’ll most likely be managing video that’s public facing, generally for marketing purposes, and also sensitive content destined for a controlled authenticated audience. There are a number of technology options and methods to protect video content, this post covers what we would consider to be the most scalable and easy to use, Single S...[Read More]
Online Video Security Best Practices and Strategy
If you’re looking to protect your online video content and YouTube’s private video feature is not secure enough there are a number of different options for video security depending on time, budget and ongoing management. Time: How long do you want to spend putting the private video environment together? Budget: How much money do you want to spend managing authentication tied to video? Management: ...[Read More]
What’s New In Video Marketing In November
Welcome to November’s edition of What’s New. This month brings more interactive video resources. See our Interactive Video Platform Buyer’s Guide and The Top 10 Free Interactive Video Tools below. You’ll also find our newest software category: Video For Sales quite interesting. Visit the website to learn how you can easily record and upload videos to be included in personal...[Read More]
6 Ways To Protect Your Videos
Most of the time you’ll be using your video marketing to reach as many people as possible to drive awareness, engagement, conversion, and retention. But then there are those times when you’ll produce video content that is sensitive and designed for specific internal audiences like customers, partners, and others. The goal here is to make sure your confidential videos don’t make it into the wrong h...[Read More]
Video Nurture Campaigns For Customer On-Boarding
Customer marketing campaigns come in all shapes and sizes. They can start the minute the contract is signed or a credit card is charged, backing the onboarding process. These campaigns are also a chance to put all the new associated contacts into your CRM and run a nurture track that’s optimized for customers or that account specifically. This can include operational tasks such as tagging them as ...[Read More]