If you are looking for software platforms that can help you manage and execute your your video strategy effectively and efficiently, you’ve come to the right place! This post reveals the top requirements you should consider when evaluating online video platforms. By definition, online video platforms are cloud-based software-as-a-service suites that allow organizations to store, manage, publish, d...[Read More]
Making sense of online video analytics can be an overwhelming task given the amount of data that video provides us today. In this article we attempt to simplify video analytics by surfacing the most important reporting metrics across common use cases. Baseline and general video measurement metrics across all use cases Internal use cases and related metrics External use cases and related metrics Ba...[Read More]
As more and more organizations focus on global growth in emerging economies so does the need for their marketing teams to deliver localized content into those markets. 83% of marketers today are using video to engage with their buyers, whether that’s video on a website, in email or on social media. For organizations based in the United States or Europe reaching viewers in those markets is fairly s...[Read More]
Protecting video content can come in a few different flavors. At a very basic level password protecting a single video will restrict access to anyone with the password. Domain, IP and Geo-restriction protects a video from playback outside a network, geographic location or blocking playback when the video player is removed from whitelisted websites. The more advanced method is to include within a u...[Read More]
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