Today interactive video makes it easy to provide buyers with in-video shopping experiences. Imagine watching a video online and seeing items featured in the video become ‘click-able,’ you click on those hot spots and a product brief appears in the video. You then add the item to a shopping cart – that’s shoppable video. Below we stack three video solutions that can make your video shoppable.
Stack these vendors
Global Video Delivery
Video Player Customization
Video Player Interactivity
Video Playlist Embeds
Video Portals and Sites
Align Videos With Product Catalog
What Customers Love
What Customers Don't Like
Streaming and delivery via Amazon AWS
Upload, sync with YouTube, Vimeo, or Brightcove. Periodic auto-sync available.
Video content is organized according to product catalog and pages associated with an ecommerce experience.
Video player is not customizable, although the templates that encapsulate the player are extremely flexible.
Interactive product cards sit around the video player as player objects.
Basic video playlists embeds
Ability to publish videos via video sites and pages generated by TVPage. Limited functionality.
Products associated with videos via TVPage interface.
Select number out-of-box integrations
YouTube sync, auto-sync. Limited to pulling video content in.
Native analytics tailored specifically to product revenue.
Requires extensive onboarding and setup
Platform is focused on product videos and ecommerce sales via video. Workflow is straightforward, analytics relevant and informative.
Video player features are limited, no customization. Interactive product features sit outside the video player.
Streaming and delivery via premium CDNs.
Upload video content directly to the platform for auto-encoding.
Video content is organized to interact with product pages and ecommerce websites.
Single video player template with color customization. Video player contains FLASH and outdated elements.
Interactive product cards and call-to-actions in the video player.
Basic FLASH video playlist embeds
No video pages and sites, requires the video player to be embedded onto an existing page.
Products can be associated with videos via Liveclicker interface.
Select number out-of-box integrations
YouTube sync. Very limited integration with social.
Native analytics tailored specifically to product revenue and conversion.
Requires extensive onboarding and setup.
Easy to upload and sync videos. Workflow to publish with CMS and ecommerce platforms is striaghtforward. Video playback is smooth.
A lot of FLASH technology makes video player heavy and not compatible with all browsers.
Streaming and delivery via Amazon AWS and Akamai.
Upload, sync with YouTube. APIs for upload, mobile upload.
Video content management includes folders, playlists, tags, and custom fields, and video galleries and pages.
Extremely flexible native HTML5 video player with a standard skin and color selector. CSS styles for customization.
In-video product cards, tags, flexibility to purchase or add-to-cart from within the video player. Personalized interactivity.
Advanced video playlist embeds, widgets
Robust video site toolsets, page level experience builder. YouTube powered video galleries. Completely branded.
Products associated with videos via tagging or integration with ecommerce.
Integrates with any system via APIs
Social product with distribution to Facebook, Twitter, YouTube. Centralized reporting and sync.
Native analytics and custom reporting can be tied into 3rd party dashboard.
Can get started immediately, does not require integration with product catalog
Powerful video player, content management. Flexible APIs and connectors to easily integrate with CMS and ecommerce platforms.
Lots of features and options, not geared specifically to ecommerce all though interactive features are available.