The Best Video Platforms For Product Marketing and Ecommerce

The top 4 solutions marketers should consider for their product marketing videos.

The Best Video Platforms For Product Marketing and Ecommerce

Product marketers looking for an easy way to publish product videos on pages and ecommerce websites, look no further. Here are the top video platforms for product marketing.

1 – Brightcove
Brightcove provides the leading video marketing platform as verified by Gartner and Forrester. Brightcove’s Video Marketing Suite product gives marketers the tools they need to easily place product videos on product pages and in ecommerce shopping carts. Easily upload, metadata management among robust analytics provide the perfect ingredients for product marketing with video. Product marketers can get started with Brightcove for as little as $199 a month.

2 – Wistia
Wistia’s powerful yet simple video marketing platform has been recognized by thousands of marketers as the go-to solution for product marketing videos. Wistia provides an easy way to publish videos in a branded video player with call-to-actions and analytics tied to specific video viewers. The video player is known for fast-playback and its slick look and feel. Wistia is a hip and cool solution for product marketers looking to get started for only $99 a month.

3 – TVPage
TVPage provides a video platform that is focused primarily product marketing. Different than the other solutions metioned here, TVPage gives users the ability to pair products listed within an ecommerce solution with related videos to automatically present content on product pages. This focused approach gives product marketers working with shopping carts and ecommerce sites the ultimate video solution to drive and track conversion. TVPage can be a little pricey at $8,000 a month.

4 – SproutVideo
SproutVideo, similar to Wistia provides a full suite of video marketing tools for product marketers to upload and place videos on product pages and ecommerce sites. SproutVideo is known for it’s slick video player, analytics, and call-to-actions. Product marketers can get started with SproutVideo for as little as $25 a month.

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