Content marketing has traditionally been centered around static content like ebooks, white papers, case studies, blog posts, etc. These assets are great, but they provide little insight on how contacts are engaging with the content and how that impacts revenue. Like which paragraph from a blog post was most popular, and what chapter in the ebook was most read. Video provides a complete digital profile and gives us detailed information about how contacts are engaging with our brand.
By integrating video with marketing automation software like Marketo, Pardot, Act-On, and Eloqua you can gain infinitely more insight into your potential customers and more easily convert viewers into leads. In these eBooks, we break down 10 distinct ways to use Marketing Automation Software with Video Marketing Platforms, moving beyond YouTube. YouTube may seem like a strategy in itself, but in reality, there’s much more you can do with a video marketing platform integrated with marketing automation.
With player-level analytics, you can tell if a contact completed a video, and conversion rates tied to call to actions, to name a few. In these eBooks, we keep it simple and just talk about how to best leverage marketing automation with a video platform, understand the general behavior of your customers, and determine how to best pull them through the customer journey.
Pick an ebook below: