One of the biggest questions I get asked about a lot; is how to embed video into an email? I think that we as marketers fantasize about opening up a beautifully designed email with a video thumbnail front and center, clicking the play button, and the video starts playing right there in the email client. This is in fact a dream. Although with some plugins and special software you can definitely con...[Read More]
Now that the marketing automation market is leveling off and most businesses medium and large have adopted marketing software like Marketo, there is now (more than ever) a need to integrate the types of content that move the needle. In most cases this means video. Most marketing automation platforms were built before the time of online video. So as a core content type, video was just left out, and...[Read More]
Here’s a helpful infographic from our friends over at BUBOBOX. With video marketing increasing in popularity, its good to stop for a second and understand why marketers are adopting this form of content so quickly. In a earlier post, we talked about some specific benchmarks and stats for video in 2015, this article recaps some of that information, but with a nice graphical representation.
Video Hosting Basics – The State of Online VideoWelcome to Video Hosting 101, the first lesson in our series. Before we get started, we’re going to go over some video stats I’m talk about the market in general. These stats are for the year 2015. Here are five stats to consider and maybe why you’re watching this video right now. The first one, which is the most important, is...[Read More]
Welcome to the very first and annual 50Wheel online video platform and video marketing platform buyer’s guide. The guide recommends 14 different video solutions in 4 categories, including: Video Hosting and Video Players, Video Marketing and Analytics, Video Learning and Training, and YouTube Tools. Get detailed comparisons directly from our team of experts so you know before you start plann...[Read More]
The year is coming to an end and the preliminary numbers are in. We saw huge adoption growth in online video sites in general as consumers and businesses produced more content. Thanks to mobile devices with cameras, lower costs and technology have minimized the barrier to content production and video marketing. Businesses produced more video and demand for premium video solutions increased. Althou...[Read More]
As you start your journey to find the perfect video marketing technology for your business you will want to keep in mind these 5 points, which will most definitely help you along the way. With the concept of video marketing being somewhat new (mainly for small businesses), its good to know what a good starting point looks like and that is what this article will give you. We love presenting article...[Read More]
If you are a small to medium sized business looking for a solution other than YouTube, there are plenty of options available. But before you embark on this journey, you need to first map out your goals and what you really want to achieve with video, which will help narrow down the type of solution that is right for you. Here are 5 questions to ask yourself designed to help you self identify —...[Read More]
Learn how to create a video gallery for WordPress using Vidsy.
In a new study from the Content Marketing Institute, MarketingProfs, sponsored by Brightcove, reports that B2B marketers are looking to drive stronger results, focusing specifically on engagement and conversion. For some further insight, the Brightcove research shows that 69% of B2B marketers rank creating more engaging/higher-quality content as their top initiative, with better website conversion...[Read More]
Vidyard introduces a new solution for creating videos with screen captures and voice overs and then tracking the results. Taking advantage of the user generated video content revolution (UGC), Vidyard Studio gives marketers the ability to turn their existing presentations into videos. Integrations with marketing automation platforms and sharing tools, makes it super easy to deliver the videos with...[Read More]
Wistia, a web video marketing and sales application, offers Video Heatmaps, a visual display that highlights how an individual viewer watches a video. Wistia Heatmaps gives sales and marketing teams the advantage of knowing at a glance which prospects are most promising given their video viewing behavior and level of interest. “People don’t waste time watching videos they’re not ...[Read More]