Video Marketing
Browse hundreds of video marketing strategy best practices for businesses of all shapes and sizes.
How Using Video at Your Company Can Align Sales and Marketing Teams
The biggest miscommunications between sales and marketing organizations that can take an organization out of alignment are typically centered around the ‘quality of lead’ that marketing is flipping over the fence for the sales team to follow up on. This common misunderstanding is usually because the definition of what a ‘good lead’ is is not mutually agreed upon by both tea...[Read More]
The 5 Best Real Estate Video Marketing Software Tools of 2018
Real estate video marketing is one of the most powerful tools agents and brands can use to engage with prospective buyers and easily get the word out. Video also brings the listing to life, something photos just can’t do. This article provides information on the business benefits of video marketing for real estate and a list of the top 5 video marketing software tools for real estate. What a...[Read More]
8 Benefits and Features of Social Video Management Software
Social video has exploded, literally. Brands and creators have flocked to platforms like YouTube, Facebook, Instagram, Twitter and now LinkedIn to publish their video messages and stories. To make social marketers jobs easier tools like Sprinklr and Hootsuite have centralized social media management and reporting. BUT, when it comes to video these platforms lack robust capabilities to upload, mana...[Read More]
Why Businesses Should Invest In Video Marketing Software?
By now video has established its place in the marketing mix. The campaigns we create, the messaging and stories we tell to entice and educate buyers are now all anchored with video content. Why do we invest so much of our budgets and resources into creating and distributing video content? Let’s take a look into the reasons why? Video for brand awareness 83% of buyers say they are much more l...[Read More]
How Ecommerce Companies Can Attract More Customers With Video
your ecommerce website or brand store to attract more customers? Focus on brand and product awareness with online video. To us that means discoverability and one of the best ways to get discovered is via search engines — good thing Google loves video. Having video content on key product pages will help push those pages up the search rankings where video is a best match for the searcher’s int...[Read More]
Choosing a Video Platform: What To Evaluate For Video Email Marketing
Online video has become the essential tool for businesses to effectively communicate with their audiences, potential customers, employees and other stakeholders. As video’s importance rises so do the technologies that enable online video such as hosting, distribution, monetization, publishing, collaboration, interactivity and content creation software tools. The demand for video content creation h...[Read More]
5 Ways To Add Video To Your Existing Marketing Strategy
Adding video to your existing marketing efforts can seem like a daunting task. Especially when you consider the different components that are needed to be successful such as content development, production, video technology, and measurement. This article won’t help you with production and content development (read our article on how to get started with creating video content), it focuses on implem...[Read More]
4 Innovative Video Software Tools To Add To Your Marketing Stack in 2018
Here at 50Wheel we see a lot of online video software, A LOT! With over 400 video solution vendors listed in our directory and the number growing every day, the momentum makes it hard to slow down and smell the roses (sort of speak). A least once a week a vendor will catch our attention because they are doing innovative things such as solving unique new video challenges or reinventing technology t...[Read More]
How Does GDPR Affect Online Video Platforms and Video Marketing?
This post is designed to cover the basics of GDPR and how the new rules and regulations affect online video technology and will potentially impact the day-to-day activities of our video marketing campaigns. If you are a video marketer that has implemented rich features across your video campaigns such as interactive video, personalized video, in-video lead forms or any other identity tracking syst...[Read More]
4 Video Marketing Platforms Designed To Support ABM
Account based marketing is paying off big for companies that are investing the time in an ABM and a content strategy that supports it. Executing a successful ABM strategy isn’t as easy as selecting target accounts and related contact lists. You need to inject video and make it essential across your entire marketing strategy. In this post, we break down the top 4 video marketing platforms that supp...[Read More]
The Video Content You Should Create For Your Business
Depending on how much of your video marketing plan has already been developed, the videos you choose to produce can vary. A majority of the organizations we surveyed in 2017 produced and distributed between 12-50 videos during the year. Given that benchmark its ultimately up to you to decide what kind of video will be best for the organization. Here are the most common types of business video: Bra...[Read More]
How to Get Started Creating Your Video Content Strategy
If you’ve been investigating and evaluating video platforms for your organization then you are on your way to video marketing success. The technology alone won’t make your strategy successful, you need to consider video content creation plan. In this short article we’ll focus on content creation for video marketing and strategy ideas and questions to consider. When creating a vid...[Read More]