Depending on how much of your video marketing plan has already been developed, the videos you choose to produce can vary. A majority of the organizations we surveyed in 2017 produced and distributed between 12-50 videos during the year. Given that benchmark its ultimately up to you to decide what kind of video will be best for the organization.
Here are the most common types of business video:
- Brand Promotion
- Company Profile/Welcome
- Product Demo
- Product Vision
- Webinar Recording
- Explainer (Live Action or Animated)
- Expert Interviews
- Tips Series
- Slide Show with Voice-over
- Event Wrap-Up
- Live Event
- Industry Advice
- Leadership Presentations
- Public Service Announcement
- Customer Testimonials
- Product Unboxing
- Product Reviews
Now let’s discuss three of the most commonly used types of business videos.
A company profile video explains the company history and current mission. This type of video aims to introduce prospects to unique differentiators whether they are expertise, technology, product capabilities or company culture.
Where the video lives: search, homepage, YouTube, press releases.
An explainer video is one of the most common types of videos for engagement with prospects. Highly shareable, these industry leadership pieces may break down complex concepts or offering facts and advice. Think of explainer videos as a measure of good will in the content marketing world. Present a problem, and then solve it. Prospects walk away smarter and associate the brand with an implied value. This impression will shape future interactions with your company.
Where the video lives: search, blog, YouTube, social, email.
A product demo is a conversion oriented video. When audiences can’t physically touch the goods or login to a service platform, guided demos can demonstrate use cases in a powerful way. Online video breaks down barriers, showing the product from multiple angles while describing functionality. This type of video should be scripted in such a way that features answer or overcome audience problems, painting the product as the perfect solution to their woes.
Where the video lives: product pages, landing pages, email.
Now that you’ve read this short guide, see if you can go back to your video marketing strategy and prioritize the three video types we outlined above. This should give you focus and a place to start when creating content. Also see our post on How To Get Started Creating Your Video Content Strategy and browse content creation software platforms in our directory.