Account based marketing is paying off big for companies that are investing the time in an ABM and a content strategy that supports it. Executing a successful ABM strategy isn’t as easy as selecting target accounts and related contact lists. You need to inject video and make it essential across your entire marketing strategy. In this post, we break down the top 4 video marketing platforms that support ABM (Account Based Marketing) and specifically how they could support your marketing strategy.
Key Features To Consider For ABM
- Smart video players — video players that have APIs that talk directly to marketing automation, personalization, and specific software designed for ABM. These smart players have the ability to detect specific viewers and personalize the video file that plays within the player based on the persona viewing it.
- Personal video capture — toolsets that enable sales and account reps the ability to record and distribute videos via email, that are personalized for each of their ABM target account contacts. Associated analytics will show whether the contact was engaged with the video content.
- Real-time automated video personalization — platforms that generate personalized video content in real-time based on meta-data associated with individual contacts typically supplied by CRM or MAPs. Real-time personalization can also be based on website viewing behavior, stitching together pictures and content to create a specific video for each contact.
Brightcove provides what’s considered to be the world’s leading online video platform and toolset. Brightcove’s platforms support the ability to create embedded video players that detect tracking cookies from popular ABM software such as Marketo, Demandbase and others. These video players can then serve up specific videos in those players to the appropriate viewer persona – right content at the right time.
Vidyard offers an innovative video marketing platform that is filled with toolsets for marketers such as personalized video, content creation, robust individual viewer analytics among other valuable features. Vidyard’s platform supports the ability to generate personalized videos for each of your target ABM accounts that can delivered automatically or manually by each of your sales reps.
SundaySky offers a powerful video personalization platform that has the ability to stitch together video content based on images, text, social, and other video. SundaySky personalizes video in-real time as website visitors interact with your digital brand. SundaySky is perfect for real-time ABM target account video personalization and playback based on the target’s website activity.
VideoRemix.io offers a video overlay personalization toolset for creating truly unique videos for each contact or account viewing the video. With VideoRemix.io you can take a single video asset and immediately personalize it for any contact viewing it using text merge overlays. VideoRemix.io is perfect for sending mass-personalized videos to ABM target account contacts.